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Yi Xiaohai¡¯s words were so resounding that the venue became silent.
Some people in the venue targeted Yi Xiaohai for their own benefit.
The two sides are in an antagonistic relationship.
They will not give up their own interests just because of Yi Xiaohai's words.
But they couldn¡¯t deny or refute Yi Xiaohai¡¯s words.
The big leader on the rostrum looked at Yi Xiaohai, who was young and immature but stood proudly, and felt a little ashamed in his heart.
As the top supervisor of the Jinling hotel industry and the honorary president of the association.
He never considered whether there was a problem with the pricing. This was a mistake in his work.
You may really need to reflect on it.
No one said anything, and Gu Jingfeng, who was standing there, felt resentful in his heart.
Although he accepted this task to please the leader.
But he is still working hard for everyone.
Now these people remain silent and let him bear it alone.
Losing face in front of peers and leaving a bad impression on leaders.
Gu Jingfeng completely exploded.
"You said that hotel pricing must meet the one-thousandth rule to maintain and increase the value of the hotel. In other words, the price set according to this rule is only a minimum standard, and may even result in losses"
He looked ferocious and his words were very rude:
"I see that you are clearly using the so-called pricing method to rationalize your low price, thereby concealing your purpose of grabbing market share!"
Looking at the hysterical Gu Jingfeng, Yi Xiaohai was speechless.
At the beginning, he deliberately used words to irritate Gu Jingfeng and kept looking for his mistakes, just to make him lose his composure.
However, Yi Xiaohai never imagined that he would lose control so much.
No matter what, even if Gu Jingfeng loses his mind, Yi Xiaohai still has to answer his questions.
"Yi's Resort Hotel is a newly opened hotel, so we can only choose the most secure pricing method. When the hotel operates for a longer period of time, we will have some data on passenger flow, peak periods, etc., and we will re-select a hotel based on these data. A more reasonable pricing method, such as target revenue pricing"
"You put it nicely, pricing is dead, people are alive, you can definitely increase the price, so after all, you just want to take advantage of low prices to grab the market."
The more Gu Jingfeng talked, the more he felt that he was justified, and he wanted to continue to "take advantage of the victory".
¡°It¡¯s just that some people can¡¯t stand it anymore.
"Mr. Gu, please stop for a moment. I have a few questions to ask Mr. Yi."
The big leader on the stage stopped him from continuing.
Although the leader feels that what Gu Jingfeng said makes sense, if he is allowed to continue speaking in his current state, it will only bring shame to the association.
Gu Jingfeng was in a state of excitement when he was suddenly interrupted by his leader, and his face turned red.
The leader ignored him and started asking Yi Xiaohai questions.
"You said that the hotel has just opened, so it uses the one-thousandth pricing method. It can only change the pricing method when the business has data. I want to know, what is the connection between pricing and data?"
"There are many pricing methods, especially in the hotel industry. The most commonly used ones are the one-thousandth pricing method and the target revenue pricing method"
¡°¡The one-thousandth pricing method is relatively simple and rational, and is suitable for new stores. However, its disadvantages are that it is relatively rigid and lacks competitiveness, which makes the pricing strategy lose flexibility¡¡±
"and the other target revenue pricing method I mentioned is also called the Herbert formula method. This pricing method is slightly more reasonable and more reasonable and flexible. It is based on the calculation of guest room costs to ensure that the target profit is achieved. Under the premise, the average price of guest rooms will be determined based on planned sales volume, fixed costs and a reasonable investment rate to be achieved"
"When using this pricing method, you need to consider planned sales volume, demand, etc. This requires data support for a period of time, and you cannot rely on your own feelings."
The leader seemed to have forgotten the original plan at this moment and was discussing the management of the hotel with Yi Xiaohai.
"Can you explain in detail how the target revenue pricing method is calculated?"
The slightly raised corners of Yi Xiaohai's mouth betrayed his heart.
When he knew someone was going to target him at the meeting, Yi Xiaohai made a plan.
First, say some sensitive words to make those people feel that you are a bit of a tiger and make them afraid.
Otherwise, all the crowds are attacked, he can¡¯t enterown rhythm.
The next step is to attack the first person to stand up, irritate him, and make him lose his composure, so that you can take the initiative.
Gu Jingfeng was very cooperative, because not only was he not calm, but he lost control directly.
If he does the above two points well, he will get twice the result with half the effort when explaining.
Just like now.
He doesn¡¯t know what the leader is thinking.
But at least the way the leader talks to him has changed.
"Leader, in fact, the target revenue pricing method is also a type of cost-oriented pricing method, but it takes into account the market situation"
Yi Xiaohai knew that the more detailed he spoke, the better it would be for him, so he started to talk:
"With this pricing method, the average room price is equal to the estimated annual room sales/(number of rooms available for rent * expected occupancy rate * number of days per year)"
¡°¡ Calculating the estimated annual guest room sales is a little more troublesome, the hotel¡¯s total investment * target investment recovery rate + corporate management fee + guest room operating expenses ¨C guest room and other department operating profits¡±
"I will use actual figures as an example: a hotel has 100 rooms, annual operating expenses are 3.2 million, taxes and insurance are 350,000, depreciation is 1.28 million, reasonable investment income is 2.15 million, and other catering and entertainment The operating profit of the department is 1.2 million yuan,
"The annual occupancy rate is expected to be 60%, then the expected annual room sales is equal to 3.2 million + 350,000 + 1.28 million + 2.15 million - 1.2 million, which is equal to 5.78 million The average house price is equal to 5.78 million, divided by 100 Multiply 60%*365), and finally calculate that 263 yuan is a reasonable housing price"
There are still people who know about the thousandth pricing method, but very few people know about the target revenue pricing method.
But this pricing method is easy to understand, and if you taste it carefully, it still has great rationality.
"Everyone should find that this pricing method needs to determine several variables, such as target profit, target operating income, depreciation fee, management fee, room occupancy rate, etc. If we don't operate it for a period of time, we will not be able to grasp these data. Pricing¡¡±
"Can I ask where this target revenue pricing method comes from?"
The leader looked at Yi Xiaohai and asked.
No matter what his relationship is with Yi Xiaohai, he is still the supervisor of the hotel industry.
As long as it is helpful to his management work, he needs to learn.
"Mr. Yi, don't get me wrong. I'm not questioning you, but I want to seriously learn these advanced management knowledge."
Yi Xiaohai was embarrassed.
He only cared about dressing up and forgot about the era he lived in.
If he remembered correctly, he read it on the basis of economics, but that book seemed to have been published after 2010.
"The Herbert pricing method was invented by Herbert, the chairman of the American Hotel and Motel Association. I don't quite remember which book it came from"
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