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one person performance

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    The leader wrote down the name of the person Yi Xiaohai mentioned and prepared for someone to look for it.

    "Are there any disadvantages to this target revenue pricing method?"

    "Each pricing method has its advantages and disadvantages. The disadvantage of the target revenue pricing method is that it does not take into account supply and demand, market competition and other related factors, and it is not flexible enough"

    ¡°¡­In the actual operation process, we will implement flexible pricing based on market rules, prices of similar hotels, guest sentiment, etc.¡­¡±

    ¡°¡­The price of this pricing method is different every day and in each time period. The price changes based on variables. For example, after the hotel¡¯s peak day of bookings has passed, there are still many vacant rooms. At this time, the price can be appropriately lowered.  Price, increase rental rate, to increase income"

    "For example, during the golden period of tourism, when the supply of guest rooms exceeds the demand, the room price can be appropriately increased"

    ¡°¡­Of course, the range of this increase or decrease must be within a certain price range, otherwise the market will be in chaos¡­¡±

    ¡°¡­This kind of flexible pricing increases flexibility and makes hotels more competitive, but it also has its own shortcomings¡­¡±

    "Flexible pricing requires constant attention to the market and the establishment of complex economic models to maximize hotel revenue. This economic model is relatively mature abroad and we can refer to it, but the national conditions at home and abroad are different"

    ¡°For example, the price of a room for a certain guest today is dozens of yuan higher than yesterday. In Western countries, the market is free, and the guest can accept it, but in China, the guest may be unhappy"

    ¡°I¡¯m not saying that China is not good. These differences are determined by the freedom of thought and the market that we have received since childhood. It has nothing to do with good or bad"""

    ¡°¡­So I want to say that how to set prices for hotels is a very complicated process. We cannot stick to one situation and must base it on the actual situation¡­¡±

    After Yi Xiaohai finished speaking, the leader was the first to applaud.

    The thunderous applause was also remembered in the venue.

    Regardless of whether his stance is hostile or not, Yi Xiaohai¡¯s understanding of the hotel industry is admirable.

    "Mr. Yi, your words are of great reference for the standards of the hotel industry. I would like to thank you on behalf of the association"

    After the applause ended, the leaders first affirmed Yi Xiaohai¡¯s role.

    But this does not mean that the pricing problem of Yi's Resort Hotel is over.

    "Your pricing method is indeed very reasonable, but what Mr. Gu said is also reasonable. You are right to set the price at one thousandth, but if you happen to get stuck on this or that line, you are likely to lose money. I don't understand this.  "

    Yi Xiaohai smiled: "But the hotel did not lose money but started to make money"

    "Yi's Resort Hotel makes money because its prices are low and it seizes other people's markets"

    "Everyone has been paying attention to the price issue of Yishi Resort Hotel. They think that our low prices are seizing the market. In fact, we are not. This is just a problem of the hotel's positioning."

    Things are back to where they started, but the situation is completely different.

    "Yi's Resort Hotel is positioned as a boutique hotel. It meets the consumption needs of middle-income people, not high-income people, so the pricing is also to meet their needs"

    "Many people are accusing Yi's Resort Hotel of seizing the market. I want to tell you that we are actually developing the market, not seizing the market"

    Yi Xiaohai glanced at the group of people below with firm eyes:

    "The domestic hotel industry is in a polarized development, either taking the high-end route or the affordable route, ignoring the mid-range market"

    ¡°Some hotels should obviously target the mid-range market, but they set prices very high just to make more money"

    "They think that if the profit of a single room is higher, the hotel's overall revenue will be higher. In fact, it is not because the occupancy rate is low"

    "Before the emergence of Yi's Resort Hotel, the management of this type of hotel was very poor. Why is this?"

    ¡°because their income cannot match the environment and services. Compared with high-end hotels, the environment has no advantage. Compared with ordinary hotels, the price has no advantage. In this way, the hotel will be eliminated"

    ¡°¡­I say so much today because I want to tell everyone that high-income people are a minority after all, and the real mainstream of the hotel industry market is the middle-income people¡­¡±

    "With the development of the domestic economy and the increasing national income, they began to pay attention to the quality of life and began to travel. However, most of them can afford the consumption of high-end hotels, but they cannot accept the environment of civilian hotels"

    ¡°¡­Jinling isThe historical and cultural ancient city ranks among the top in the country in terms of tourism, but Jinling, a large city with hundreds of hotels, none of them can meet their needs"

    The leader on the stage thought about Yi Xiaohai's words and felt that they made sense.

    He is in charge of the tourism industry and has access to first-hand data.

    Indeed, as Yi Xiaohai said, most of the tourism consumers are middle-income families and cannot afford the cost of high-end hotels.

    They can only choose civilian hotels with poor environment, poor service and cheap prices.

    This makes the travel experience for these people very poor.

    "Mr. Yi, why isn't there a hotel in Jinling that can satisfy these people?"

    "The profit margin of high-end hotels is at least 50%, and some even 60%, while the profit margin of the mid-range market is only about 30%. Those who have the strength can only be high-end hotels, while those who are not can only operate as civilian hotels.  ¡­¡±

    ¡°The mid-range market is so huge, why does no one pay attention to it?¡±

    "Because they are here to make money, not to run a business!"

    Yi Xiaohai¡¯s voice is not high, but very powerful.

    "With the same investment of 1 million, you can earn 500,000 without having to worry about anything. The other one requires time and effort and can only earn 300,000. What would you choose?"

    The leader was silent, and everyone was silent.

    ¡°¡­If it¡¯s really what I see on the surface, I might choose to earn 500,000 and ignore the 300,000, but in fact everyone doesn¡¯t take a long-term view.¡±

    "The real value of a company is its brand, not how much money you can make now. Profits-profiting industries will always slowly tend to be rationalized. Only by going further can you make more!"

    ¡°¡­What Yi¡¯s Resort Hotel has to do is to create its own boutique hotel chain brand and provide high-end services at the most appropriate price¡­¡±

    "When people choose a hotel when they are traveling, what comes to their mind is not your Stone City Hotel or your Caesar Hotel. The first thing they think of and choose is the Yi's Resort Hotel. This is the power of the brand.  !¡±

    "The price increase of Yi's Resort Hotel by 20 yuan is not a provocation to the association, but a rational adjustment. We resolutely obey the management of the association and respect the decisions of the association and leaders, but the hotel has its own positioning and its own  We need to stick to something, our determination to build a great brand will not waver, and we hope that the association and leaders can respect our decision"

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