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Chapter 1444: Master the domestic consumer psychology

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    Mr. Tong nodded with satisfaction when he heard this, and then several experts from the expert group came over to chat with Zhuang Jianye. The conversation patterns of these people were basically the same as Mr. Tong, either for the fcnb-220-200 discount gift package, or  In order to get a preferential price for fcnb-220-400, all in all, we are prepared.

    Zhuang Jianye always accepts all comers when he arrives. It is impossible to give away the 50 million free modification gift package, but it is still no problem to get some maintenance orders for the Hunan Aviation Manufacturing Factory.

    Just like that, in just twenty minutes, Zhuang Jianye received a total of 96 intention orders from major units and airlines, including 24 fcnb-220-200 and 72 fcnb-220-400.

    Except for the 250 million yuan discount for the 10 navy and air force fcnb-220-200, the average transaction price of the other aircraft is 300 million yuan, which means that Zhuang Jianye got a value of 28.3 billion yuan in just 20 minutes.  super big order.

    ¡°Other executives of China Takeoff have long been accustomed to this scene. Zhuang Jianye has been carefully planning for this day for three years.

    The fcnb-220-300 is indeed a special chief machine built for upper-level leaders, and it does need to be kept strictly confidential, but the scope of confidentiality is limited to details such as the frequency of the internal communication equipment, the model used, and the operating mechanism. For the fcnb-220-  The 300 platform itself, neither the Air Force nor the upper-level leaders required China Takeoff to implement a strict confidentiality system.

    It is even hoped that Zhuang Jianye can use the fcnb-220-300 platform to enter the domestic civil aviation market more than once, so as to cultivate the further development of domestic civil aviation aircraft.

    As a result, Zhuang Jianye did the opposite and implemented the most stringent confidentiality system for the fcnb-220-300 model from the inside out on the grounds that the chief's special machine must be foolproof, so that even those involved in the development of this model  The personnel later recalled that its severity was comparable to that of two bombs and one satellite.

    It¡¯s hard for the Air Force and upper-level leaders to say anything about this. After all, the more careful you are about this kind of thing, the better. It¡¯s just a pity that Zhuang Jianye and China Ascendas may miss out on seizing the domestic large regional passenger aircraft market.

    You must know that at this time, Bombardier's CRJ-700900 and Embraer's ERJ-170175 series have entered the substantive engineering prototype test flight stage. Both models, without exception, focus on the 70-110-seat regional passenger aircraft market.

    Faced with new models that carry more passengers and are more fuel-efficient, the 50-seat medium-sized regional passenger aircraft represented by the China Ascendas FCNB-220 has no competitive advantage at all. It is precisely because of this that it was developed by Bombardier and Embraer.  After the launch of a new generation of large regional passenger aircraft, the number of fcnb-220 orders taken off by China fell off a cliff.

    There is no way. Although domestic airlines have the responsibility to support domestically produced aircraft, they are not charity themselves. They must ensure that they are profitable before they can spare their time to take on other tasks. They cannot even support themselves every day. Even if they are trying to help domestically produced aircraft, they are just thinking.  There is more than enough but not enough power.

    It would be fine if there is no competing model in the country at this time. The problem is that the platform used by China Ascendas' chief executive aircraft built for upper-level leaders is a typical large regional passenger aircraft with 70-110 seats. If you missed this,  That's not as simple as a pity.

    However, just when a group of laymen clung to the fcnb-220-300 for Zhuang Jianye and prepared to disappear into the long river of history with this model, a senior leader in charge of economics saw Zhuang Jianye's true intention.

    To put it bluntly, it is to take advantage of the special domestic conditions and use this seemingly cover-up method to gather an unlimited halo effect for fcnb-220-300.

    There is no way. Since ancient times, the country has been a special society where the likes and dislikes of the upper class can influence the whole people. For example, the King of Chu loves to have a thin waist. As a result, the standard for judging beauties in Chu State is that the waist should be thin and slim. As for why, of course it is  Even my king thinks it¡¯s beautiful. It¡¯s natural that it¡¯s beautiful. There¡¯s no reason why.

    Another example is that during the heyday of Kangxi and Qianlong, the three emperors of Kangxi, Yongzheng, and Qianlong had different aesthetics, so the people's pursuit of art in the three periods was also different. As for why, it is correct that the emperor liked it. So  What are you doing?

    Although this idea of ????up and down is not as powerful as feudal society, the huge historical inertia has still left a unique gene in many people.

    Based on this factor, the more Zhuang Jianye keeps fcnb-220-300 mysterious, the more it can arouse the curiosity of others. The more curious it is, the more famous it will be for fcnb-220-300 series.

    Coupled with the aura of the upper-level leader¡¯s dedicated chief machine, the invisible diffusion effect of upward and downward effects can immediately break out in society like a virus.

    What kind of Boeing 737, what kind of Airbus A320, are there any special planes for the chief minister?  I spent thousands to finally fly, so of course I chose the most respectable one.Otherwise, relatives and friends will ask: "How does it feel for you, old boy, to fly?"

    I can also pat my chest and say proudly: "I'm flying on the chief's plane this time. What is the chief's plane? Go back and watch TV. It's the kind of plane that big leaders fly when they go to local areas for investigation and inspection. This is  The one I sat on last time, not to mention, it felt really great"

    And then it kept blowing for a while, which lasted for more than half a year.

    With such a social base, if China Takeoff offers a little advantage in terms of price and post-maintenance, all units and airlines will definitely rush for it.

    In comparison, Bombardier's CRJ-700900 and Embraer's ERJ-170175 series are just younger brothers compared to the fcnb-220-300 series. After all, the chief executive's special aircraft belongs exclusively to the fcnb-220-300 series.  By then, neither crj-700900 nor erj-170175 will have a chance to compete.

    Only barbarians like Airbus's A319 or Boeing's 737-600, which use mainline airliners to compete for the regional airliner market, can compete head-on with the fcnb-220-300 series in the domestic regional airliner market thanks to their larger space and higher comfort levels.  After the arm wrestling, the rest had to be pressed down and rubbed on the ground by China Tengfei.

    After being analyzed by this big leader, other big leaders suddenly realized that Zhuang Jianye was so cunning and cunning, and he actually had a good grasp of the domestic consumer psychology. In this case, what else could he say? In order for the domestic civil aviation passenger aircraft to be more efficient  Furthermore, while pretending not to know, they tried their best to cooperate with Zhuang Jianye, a brat, to seize the domestic market.

    Therefore, after the fcnb-220-300 was equipped with a certain department of the Air Force and was called the special plane for domestic research and inspection by the leaders, whether it was newspaper headlines or TV reports, one or two of the fcnb-220-300 series would be given intentionally or unintentionally.  Shot or close-up.

    And this kind of free advertising personally endorsed by big leaders can achieve much more immediate results than paying high prices to hire so-called superstars to sing and dance.

    This is indeed the case. Since seeing the fcnb-220-300 series in the news, domestic airlines have been unable to sit still and began to frequently contact China Ascendas to inquire about the details of the fcnb-220-300 series. But Zhuang Jianye  They were all kept confidential and had to be declined.

    As a result, the more Zhuang Jianye behaved like this, the more those airlines tried to figure out what the fcnb-220-300 series was like, but Zhuang Jianye was as steady as an old dog and refused to let go, knowing that today, fcnb-220 would be released all at once.  -Three models of 200300400 were launched to the market through internal sales

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