Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> Brilliant Life of Rebirth 98

Problems with Jingnan Group (5)

Previous page        Return to Catalog        Next page

    ??

    The investigation work of Jingnan Group is still continuing. The supplier's problem has been solved, and Yi Xiaohai began to inspect the store.

    Because according to the results of Zhang Wen's investigation, Lei Ming's lust is only the cause of such big problems in the group. The most fundamental reason is the group's management problems.

    The retail industry is a labor-intensive industry with a large cross-regional scope and severe challenges in management.

    Yi Xiaohai needs to see how big the problems are in group management.

    He visited the cities around Jinling and found that the problem had become serious to the point of corruption.

    The most important issue: branches and stores have great autonomy, and Lei Ming took advantage of this loophole.

    Store losses are basically the responsibility of the store manager and warehouse supervisor. As long as the two people collude, they can easily produce hundreds of thousands or even millions of goods.

    There are tens of thousands of suppliers in the group. In addition to the purchases required by the group, the branch has the right to decide which brands to enter, and the admission fees, shelf fees and event promotion expenses are all the store's responsibility.

    Because stores and branches have too much autonomy, there are many problems.

    The cooperative chamber of commerce will discuss with the branch when organizing activities and promotions in supermarkets, and the specific implementation will have to go to the store.

    A certain manufacturer conducts an event: consumers purchase a certain number of goods and receive corresponding gifts.

    Activities provide benefits to consumers and can also attract traffic to supermarkets. However, supervision by supermarkets and merchants is not strict. Many stores directly withhold the gifts and sell them privately or provide benefits to employees.

    Many manufacturers¡¯ gifts are of high value and large in quantity. The operation of the stores directly creates conflicts between the group and the manufacturers, as well as consumer distrust.

    In addition to gifts, there is also the issue of points.

    Supermarkets have launched a membership card point system with the purpose of increasing consumer loyalty and providing benefits to consumers.

    Some consumers are afraid of the trouble and do not apply for membership cards, so they cannot enjoy membership benefits. At this time, sales personnel should take this opportunity to promote membership cards.

    In fact, the salesman does exactly the opposite.

    They will not let customers apply for membership cards, but will directly lend their membership cards to customers so that customers can enjoy membership discounts and employees can earn points.

    Don¡¯t underestimate points. With hundreds of thousands of points every day, you can exchange them for thousands of dollars.

    Their actions benefited customers and themselves, but the company's strategic intentions were not achieved.

    With hundreds of stores across the country, the losses are horrific.

    If points and gifts are already excessive, then there are even more extreme things.

    As the saying goes, county officials are not as good as current managers, and branch and store management still have a lot of gray income.

    Although many brands have their own brand influence, their sales often still rely on front-line sales.

    For example,

    Consumers want to buy shampoo, and there are familiar brands such as Rejoice and Head & Shoulders on the shelves at the same time. When the prices are basically the same, the choice is very random.

    If a supermarket salesman comes and talks about Rejoice in a lavish way, and there are certain activities, most consumers will choose Rejoice.

    Therefore, the sales staff at the frontline of supermarkets can determine consumers¡¯ choices to a certain extent.

    Even if consumers are very independent and want to make their own choices, most are used to choosing what is in front of them, and few are willing to squat down and look at the shelves below.

    In conclusion,

    The placement of items on supermarket shelves has a great relationship with sales, and promotion and shopping guides also have a direct impact on sales.

    Baixing Supermarket has hundreds of stores across the country, and the size of its sales can have a huge impact on the brand's influence.

    Many brand owners hope that their products can sell well, and management of the head office, branches and stores cannot be ignored.

    Because the head office determines whether the product can be shortlisted, the branch determines whether the product can actually be purchased, and the store determines whether the product can be actively promoted.

    Brand owners cannot keep an eye on the store every day. They only need to take care of the store management, and the management will naturally take care of it.

    The gray income of store managers in some stores is higher than the store manager¡¯s salary.

    The store manager¡¯s power is not only external, but also very powerful internally, because the performance appraisal of ordinary employees belongs to the store manager.

    Employees don¡¯t dare to offend the store manager easily. The store manager is almost like a local emperor.

    The group has exposed many problems. Yi Xiaohai was very worried during the visit. The current situation must be rectified with great efforts, otherwise there will be endless troubles.

      ¡°I didn¡¯t expect that in just three years, the internal problems within the group would be so serious.¡±

    Yi Xiaohai rubbed his head. His visits in recent days made him dissatisfied with the current situation of the group. Wu Xinyu stood aside, looking a little silent.

    He really didn¡¯t expect that there were so many problems within the group. He usually attached great importance to management issues, but he didn¡¯t expect that some people were so good at deceiving others.

    "Boss, I betrayed your trust and failed to manage the company well."

    Wu Xinyu felt very guilty because the group was in a mess under his management and it was his fault.

    Yi Xiaohai asked him to sit down:

    "When there is a problem in the group, you bear the greatest responsibility and must review it. However, I also have some responsibilities. I over-considered the expansion of the group and ignored the basics."

    The problems encountered by Hantang Hotel Group will not be too big, largely because the foundation in the early stage is relatively solid.

    First of all, most of the middle and senior management within the group were promoted by Yi Xiaohai. They have also passed the test of time and are more loyal.

    Secondly,

    The establishment of the Supervision Department has a deterrent effect, and many people do not dare to mess around.

    the most important,

    The corporate culture of Hantang Hotel Group is equality and unity. The distance between ordinary employees and management is closer. If a leader does bad things, employees dare to stand up and take responsibility and report.

    Jingnan Group is completely different from Hantang Hotel Group.

    Yi Xiaohai has gone through several periods since he acquired Jingnan Group.

    The initial management of Jingnan Group were all old employees. Yi Xiaohai did not touch them. During the development process, many managers were recruited.

    Later, the internal resources of the chamber of commerce were integrated, and Jingnan acquired many chain brands in the province, with many bosses joining.

    The composition of the group¡¯s management is complex, with different philosophies, and the corporate culture has not yet been formed.

    Considering that the core goal of the group is expansion, the Supervision Department may affect everyone's cohesion, so he did not set up a Supervision Department in Jingnan.

    Another point is that retail companies have a large geographical span and management is not easy.

    A combination of various reasons led to problems within the Jingnan Group. Wu Xinyu cannot be entirely blamed, because the system provides those people with opportunities to take advantage of loopholes.

    The Jingnan Group¡¯s foundation was not solid and its system began to expand, leading to increasingly serious problems.

    No matter who is in charge of management, similar situations cannot be avoided.

    Yi Xiaohai can understand

    (remember this website address: www.hlnovel.com
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report