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The eve of the war (2)

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    ??

    same,

    4 other stores within 3 kilometers of the shopping mall will be integrated into community stores, convenience stores or affordable supermarkets

    This forms a shopping plaza with Store No. 1 as the center and four medium-sized large-scale supermarkets at the four corners, covering the market in the main urban area of ??Xinwu.

    More than that.

    Baixing Supermarket also secretly opened 24 convenience stores around its rivals' stores to divert resources and reduce expenditures in those stores and steal their traffic.

    The purpose is to open stores intensively in regional markets and penetrate the business district so that Zheng Qiushan's subordinates have no room for development.

    The combination of hypermarkets, shopping plazas, lifestyle supermarkets, community supermarkets, convenience stores, fresh food stores and other business formats has formed a good coverage of the business district, cooperating and complementing each other to maximize the living space of other competitors.

    "Mr. Yi, the four shopping malls have been upgraded. Convenience stores and community stores are also ready to open at any time."

    Chen Jiamei finally concluded.

    Yi Xiaohai expressed affirmation of her work efficiency.

    Being able to complete the integration and upgrade of 12 stores and add 24 convenience stores in less than one month is an efficiency that is definitely worthy of recognition.

    Now that the hardware facilities are ready, it depends on the software.

    "Everyone here, have you read the book "The Golden Age of Countercurrent"?"

    Everybody shook their heads.

    "You can take a look when you have time. Lin Xiaolei's business level is average, but his understanding of sales is worth learning from."

    Yi Xiaohai motioned to secretary Zhou Tong to send the compiled materials.

    "The core of competition among retail companies is actually money. Under the same conditions, the party with the cheaper price has a greater probability of winning"

    "Our core purpose will not change, but our methods need to change,"

    "If Baixing Supermarket is like Zheng Qiushan and others, discounting and discounting again and again, it will not be conducive to our brand building in the long run."

    ¡°After everyone buys from cheap stores, next time other supermarkets have discounts, they will still go to other people¡¯s stores. If we follow others and continue to offer discounts, in the long run, consumers¡¯ impression of Baixing Supermarket will be that of discount products.¡±

    Everyone nodded,

    "The material I sent you is, The Golden Age of Countercurrent. The marketing strategies, lottery draws, top-up membership cards and other marketing methods in this book are something we can learn from."

    ¡°It not only provides discounts in disguise, but also stimulates consumers¡¯ desire to buy. The membership card is a magic touch to retain consumers.¡±

    "Although he is a bit rough in the process of doing activities, we can make appropriate modifications. As long as we retain consumers, it will not only bring benefits to the company itself, but also suppress competitors."

    Zhou Tong¡¯s materials have been distributed, and everyone is looking at them seriously.

    The sales method seems very common, and everyone seems to be able to think of it, but the effect is very good.

    For a long time,

    Yi Xiaohai glanced at everyone:

    "If you have any ideas, you can express them and discuss them together,"

    "I think it is possible to combine the lottery with membership recharge. If you recharge 1,000 or 2,000, you can participate in the lottery. This will also retain everyone invisibly."

    Young people dare to speak. Chen Jiamei's son followed him. He was bold and spoke directly.

    Chen Jiamei was startled and glared at her son.

    "Sister Chen, it doesn't matter. He said it very well. There is nothing he can't say."

    During the discussion, Yi Xiaohai hoped that everyone could express their opinions. Chen Jiamei and the others were veterans and had many worries. It would be a good thing for her son to speak up and give some guidance.

    "Do you have any other ideas?"

    The young man saw that Yi Xiaohai was easy to talk to and became bolder.

    ¡°I think the supermarket¡¯s own marketing must be done well, and there must be linkage among everyone. For example, if an uncle opens a restaurant in Xinwu, if he spends 100 yuan or more in the restaurant, he can come to the supermarket to get a bag of rice. In this way, when they come over, they may  They will want to buy things and increase the supermarket¡¯s income.¡±

    "The same applies to supermarkets. They can give away cash coupons, and you can get 20 yuan for purchases over 100 yuan. These cash coupons can be used as 20 yuan in restaurants. Some people who happen to need to treat guests can use them to increase the hotel's income."

    "There is also Yi's Resort Hotel, which is about to open soon. The supermarket can give away subsidized meals worth 198. Anyway, there is no impact if there is one more buffet or one less. Moreover, if you give away a buffet, couples and families may also want to come. This can also increase the number of meals.  Hotel revenue.¡±

      "The specific amount of the activity may have to be calculated and no loss will occur, but as long as the cooperation is proper, all the uncles and uncles in Jinling can benefit."

    ??Young people have bright minds, divergent thinking, and their ideas are really feasible.

    Hotel guests are converted into supermarket consumers, and supermarket consumers are converted into hotel customers, which invisibly expands the market and stimulates consumption.

    "Sister Chen, you have raised a good son."

    Yi Xiaohai has a very mature mind, so he thinks there is nothing wrong with saying this, but the young man finds it strange: he is several years older than Yi Xiaohai.

    But thinking about it, he felt relieved.

    As the saying goes, there is no order of learning, the master is the teacher.

    Yi Xiaohai is not very young, but he is already very successful. It is normal for him to say this.

    Because young people are outspoken, everyone expresses their opinions and no longer hides them.

    The Three Stooges are better than Zhuge Liang,

    They are not cobblers, but successful businessmen who have made great achievements in their respective fields. They complement each other and discuss with each other, and the effect is very amazing.

    ??We have basically determined the big plan, and the next step is the division of labor.

    Membership cards, advertising, coordinating various enterprises, and reporting related activities to relevant departments, etc. Everyone does their job without competing.

    Their companies have all been merged and merged into Xinwu Branch, so naturally they followed Yi Xiaohai's lead.

    Not only them, but those companies that had not been acquired also received the notice from Chen Jiamei and cooperated with all Yi Xiaohai's actions without saying a word.

    No one of them asked if the event was losing money and who would subsidize the money?

    Because everyone knows that Yi Xiaohai will not let them lose, they have confidence in Yi Xiaohai, this is centripetal force.

    And even if Yi Xiaohai doesn't subsidize, they are still willing to do it. After all, it is a matter of life and death, so there can be no ambiguity.

    The actions of the Sihai Liuhe Chamber of Commerce are highly unified and have the same ideas. Everyone works together and there is no disharmony.

    This is completely opposite to the situation with Zheng Qiushan.

    As the saying goes, those who are enlightened will get more help, while those who are unjust will receive less help.

    Yi Xiaohai has not established the Sihai Liuhe Chamber of Commerce for a long time, but his style of doing things has been recognized by everyone, and everyone has more trust in him.

    "Zheng Qiushan, on the other hand, only cares about himself and does not care about the life and death of other members of the chamber of commerce. He is alienated from others and everyone has their own thoughts.

    The battle between the two sides was destined to end from the beginning.  (Remember the website address: www.hlnovel.com
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