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Text Chapter 918 I have all four 2s against the king

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    Chapter 918 All four 2s against the king are in my hands

    "During this period, the sales of Cangqi cars can still be guaranteed, and the sales of Haima cars have decreased."

    "We did a market analysis, and the most critical factor is that the most common joint venture brand cars on the market have seen a significant price cut during this period."

    "The previous sales kings, Corolla and Volkswagen Lavida, have landed prices of less than 90,000 yuan, and the price difference between them and our Haima Haiyue Automobile has reached nearly 50,000 yuan."

    When Gao Miao said this, he had some concerns, "These joint venture car companies are vigorously weakening their own profits in order to regain market share."

    "This is actually very detrimental to them. The brand image is reduced to the extreme, and the profit is also weakened to the extreme."

    "As far as I know, some models are even selling at a loss."

    Chen Xiao nodded, "Manufacturers have squeezed profits to the extreme, and consumers will definitely get benefits, but dealers in 4S stores have a more difficult life."

    4S stores require money for rent, staff salary requirements, and purchase of car inventory.

    In the past, because the profit of the car was relatively high, the rebate rate of the manufacturer was relatively high.

    Now that the profit is extremely compressed, the manufacturer's rebate will definitely shrink extremely.

    Then there will be a situation in the 4S shop, the more cars are sold, but the profit is not much.

    Chen Xiao said: "I have also heard the report from the marketing department. In order to maintain their image and brand influence, these manufacturers give cash subsidies to users who buy cars in the form of fuel subsidies instead of directly reducing the price of cars.  form."

    "And inform consumers that the fuel subsidy may be canceled at any time, so as to promote consumers to buy as soon as possible."

    "Although through this form, the car can be promoted to the outside world without actually reducing the price, the brand influence is still there."

    "But consumers are not fools. They can buy a Volkswagen Lavida for a little over 70,000 yuan, and they will never buy this car for 80,000 yuan in the future."

    Gao Miao was still a little worried and said: "The joint venture car companies across the country are all suddenly united. This is a blow to us."

    "It's normal for a big tree to attract the wind. The reaction of the joint venture is within our expectations. They have reached this time. If they have not responded, then they are really not far from death."

    Gao Miao gave Chen Xiao a pot of tea and said, "The most disgusting thing is that these joint venture car companies have unanimously implemented a new preferential measure, that is, all users who have seen the car at Haima Automobile or Cangqiong Automobile and  Users who get the quotation can get discounts from these car companies based on the quotation, and the discounts range from a few hundred to a few thousand."

    "This has led to the 4S stores of Cangqiong Automobile and Haima Automobile, which welcome many customers every day, but most of them come to get the quotation, and then go back to buy a gasoline truck, using our quotation voucher as a discount ticket."

    "I've already made arrangements. All 4S stores' quotations to customers are just verbal quotations."

    "All quotations, customers are not allowed to take pictures and take them out."

    However, Chen Xiao waved his hand and said: "The purpose of the joint venture car company is to seize users from us, and this is just one of their methods."

    "Even if users can't get our quotation, these companies will find other ways to grab customers from us."

    Gao Miao looked at Chen Xiao, but didn't say a word.

    Just do you want to cut prices at the same time as these joint venture car companies?

    Price reduction is a double-edged sword.

    If both Haima Automobile and Cangqiong Automobile choose to cut prices, they will definitely be able to attract more users to buy cars.

    But it will definitely hurt the brand image of the two car companies.

    After all, Haima Automobile and Cangqiong Automobile are still on the rise. It is definitely not good to lower the price at this time.

    Chen Xiao stood up and paced back and forth in the office.

    Countermeasures for thinking.

    During this period of time, everyone was actually very uncomfortable.

    The joint venture car companies have suffered a lot of profit losses, and some car companies even have no profit after this price cut in order to seize the market.

    Changtian Technology is also very uncomfortable.

    The strong upward momentum of Haima Automobile and Cangqiong Automobile has also been affected by the price cuts of joint venture car companies.

    However, if you analyze the situation of Haima Automobile and Cangqi Automobile in detail during this period, you will find out.

    Joint venture?I will do the next thing right away.  "

    Sitting here with Chen Xiao, the two sides' theories can solve some problems in the company's development process very well.

    Grasping the main contradiction and abandoning the secondary contradictions is also the way Changtian Technology has always dealt with problems.

    After all, nothing is perfect in this world.

    Doing our best to achieve the best solution is what a group company should do.

    When Gao Miao was about to leave, Chen Xiao waved to Gao Miao again and said, "There are three more things you need to arrange."

    "The first one is to tell Zeng Guoxiang and Jing Mu that the financial institution of Changtian Technology can cooperate with Haima Automobile to provide interest-free loans for users who are willing to buy cars. The loan period is up to 5 years, and the minimum down payment can be one year  Of course, you must strictly review the credit information of users."

    Gao Miao was overjoyed after hearing this.

    Interest-free loans, and the longest period is 5 years, which is absolutely beneficial to users who are willing to buy cars.

    For example, the elite version of the Haima Haiyue car, the total price is only 139,000 yuan, and the down payment of 10% is 13,900 yuan. Including the auto insurance merchant, the down payment is less than 20,000 yuan.

    If the loan is interest-free for 5 years, then there is no need to repay any interest at all, and the monthly payment of 10% down payment is only 2,150 yuan, which is still affordable for many families.

    At that time, users will be thinking, with a small down payment and a small loan repayment every month, just a little longer, they can buy a car with better comfort, safety, longer body and bio-new energy.

    Or is it to save a few dollars to buy a fuel car that is bound to become obsolete?

    Most banks will not recognize this loan model. If it is financed by car manufacturers, it will put great pressure on car companies. Not many car companies dare to implement this long-term interest-free loan method.

    But Changtian Technology dared.

    As a global giant technology company, Changtian Technology has strong cash flow and foreign exchange reserves.

    In order to manage this part of the cash, Changtian Technology has also established a related financial company. The company has the strength to make 5-year long-term loans for its subsidiaries.

    "The second is to let the wind out. Changtian Technology intends to cooperate with other domestic auto companies to sell bio-batteries, but the bio-batteries can only be applied to domestic cars."

    Killing and punishing the heart!

    Changtian Technology is completely murderous.

    The most fundamental reason why joint venture car companies are doing well in the country is that they rely on the vast market of the Xia Kingdom and the support of local policies.

    At the beginning, it was not a last resort for Xiaguo's auto companies to cooperate with foreign capital.

    ?Because the domestically designed technology is not advanced, cars that satisfy the people cannot be produced.

    Then only cooperate with foreign companies.

    Xia Guo provides the market here, and overseas companies provide technology.

    In this way, domestic companies are constantly absorbing technology from overseas companies.

    However, this joint venture method is also like a chain around the neck of local car companies in Xiaguo.

    ?Domestic car companies have to listen to foreign words to a large extent, whether in terms of profit distribution technology or independent decision-making power, but they are always constrained in what they want to do.

    Domestic car companies have long hoped to get rid of the constraints of overseas companies.

    That's why Changan, Shanghai Automobile and other domestic auto giants will try their best to launch their own brand cars.

    Changtian Technology is willing to provide new bio-energy batteries to domestic auto companies if it spreads the word to the outside world, but at the same time requires that these new bio-energy batteries can only be used in domestic brands of cars.

    Then Xia Guofang of these joint ventures will definitely consider whether to cooperate with Changtian Technology to purchase bio-new energy batteries, so as to get rid of the dependence on foreign automobile companies.

    As long as the Xiaguo Automobile Company has such an idea, it will definitely continue to weaken the cooperation with foreign companies. During this period of time, the joint price reduction model of the joint venture will definitely be affected.

    If Changtian Technology is really willing to sell bio-batteries to any domestic car company, then the era of fuel vehicles will definitely come to an end.

    "The third thing, you discuss with Wang Xiang, let Wang Xiang activate Yuedong Internet, use public opinion if you should use public opinion, the current battlefield is in our country, not in the United States or Europe, so the initiative of public opinion lies in  in our hands."

    "If we don't use this initiative, others will use it."

    After listening to Chen Xiao's words, Gao Miao's heart was settled.

    With these few tricks, the sales of bio-new energy vehicles must be stable.

    Chen Xiao took a sip of tea, and he still had an ace to play.

    That is the old car company Saab in Europe!nbsp; Chen Xiao took a sip of tea, he still had an ace to play.

    That is Saab, an old car company in Europe.
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