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- Chapter 917 The collapse of the joint venture car manufacturer
Changtian Technology is really powerful!
To be precise, the Cangqiong Automobile and Haima Automobile under Changtian Technology are too powerful!
The wind and clouds rushed towards the entire Xiaguo auto market, stirring up the pattern of the Xiaguo auto market.
After one skill is a must-kill skill, many joint venture car companies have no power to fight.
Of course, Lifan Motors is also very powerful.
Just because Lifan is relatively small in size and currently only sells operational vehicles, its influence on the entire industry is still limited.
However, Cangqi Automobile and Haima Automobile directly face consumers, which makes these joint venture car companies very uncomfortable.
During this period of time, whether you are a brand in the United States or Europe or a brand in Dongyang South Korea, you have more or less lost a lot of potential customer groups.
The front-line salesperson in the 4S store has the most intuitive feeling.
Take Volkswagen as an example. In the past, a salesperson tracked ten potential user groups, and about 5-6 of them would eventually buy a Volkswagen car.
And now a salesperson tracks 10 potential user groups, only 1~2 users will eventually buy a Volkswagen car.
This kind of quantity is basically more than half the discount.
In Shanghai, a large meeting room in a hotel.
Almost all the well-known joint venture car brands in Xiaguo, representatives above the vice president level have arrived.
This time, there will be no reception, no monogram, and no media reports for this meeting.
But this meeting is very important for major brands.
The major representatives attending the meeting, except for a few who are vice presidents of foreign joint venture brands, most of the representatives are Xia people with yellow skin, black hair and black eyes.
These people are also very entangled in their hearts.
On the one hand, as Xia Guo people, they are still proud of the bio-new energy vehicle, a subsidiary of Changtian Technology Xia Guo.
But this kind of pride is only a little bit, not much.
As the vice president of the joint venture company, they still have to consider the interests of their own company.
So from such a perspective, they still hold a grudge against Changtian Technology.
The most intuitive manifestation is that everyone's income has decreased.
Taking Volkswagen as an example, the annual salary of the vice president in charge of marketing and sales used to be one to two million yuan. In addition, he relied on the company to do some business, and his annual income could be several hundred.
This is better than doing any job. When the per capita income of Xia Guo is not high, this kind of income directly brings them to the upper class.
But now, due to the sharp decrease in car sales, Volkswagen has also reduced its investment in Xiaguo, and even cut off many projects.
The monthly salary of these vice presidents has also changed from more than 100,000 yuan to tens of thousands of yuan, and it is said that the year-end bonus has also been cut off, and layoffs and wages will be cut next year.
Changtian Technology can do anything, as long as it hurts its own interests, it is absolutely impossible.
The person in charge of the meeting was Mr. Yi, the person in charge of Shanghai Automobile Volkswagen.
During this period of time, Mr. Yi lost a lot of hair.
He actually knew in his heart that the meeting held today seemed to be of little significance.
But it won't work if we don't hold such a meeting.
There is no such a relaxed atmosphere in the meeting room as in the past.
Everyone didn't speak, very depressed.
Mr. Yi said: "Let me start with an opening statement. Influenced by Cangqi Automobile and Haima Automobile, I am not afraid of your jokes. Last month, Volkswagen's sales of various types of automobiles fell in half."
Mr. Yi said that Volkswagen's car sales have halved, which is actually a conservative statement.
It's not that if a user buys a bio-new energy vehicle of Changtian Technology, he will not buy a Volkswagen. This is not a 1:1 ratio.
There are still many potential customers of Volkswagen who originally planned to pick up the car immediately, but now they are either holding a wait-and-see attitude, or have already booked a car with Changtian Technology's new energy vehicle company.
Therefore, the life of the public is very difficult.
"Everyone gathered here this time to discuss how we can survive."
Mr. Yi's simple opening remarks made the originally extremely depressing scene boil immediately.
"Our sales in the past two months have not been good. The high-end market has been taken away by Cangqi Automobile, and the mid-to-low market has been taught a lesson by Haima." The complainer was Shanghai General Motors, which also has a factory in Shanghai.
General Motors has long givenQuantity, we can survive! "The one who spoke was the representative of the general side.
GM has its own experience in this regard.
The actual sales price of various models owned by friends is 20,000 to 40,000 cheaper than the listed price.
The actual room for decline is actually very large.
How much is the specific price reduction?
This of course depends on the reaction of the market.
Shancheng Mazda said: "Of course it is possible to reduce the price. We have already done a wave of price reductions a while ago, but if we reduce 20,000 yuan and you reduce 40,000 yuan, isn't this another internal struggle!"
Mazda's executives are now having a headache.
They would never have imagined that the Haima car, which was eliminated by them at the beginning, would one day turn from a sparrow into a phoenix and stand on their own heads to shit.
Mr. Yi nodded and said: "That's what I mean. We must not fight each other. This will cause the entire fuel car to collapse, and Changtian Technology will benefit in the end."
The representative of Toyota was very upset. If you want to talk about the profit per car, of course Toyota has the highest profit per car.
But the key to high profits is the brand value of the car.
Both Volkswagen and Toyota have enjoyed this sweetness.
For example, the original Volkswagen Tiguan was hard to find, and even sold at a higher price.
Toyota plays the brand value very well.
The price increase of a car ranges from several thousand to tens of thousands, and users are still flocking to it.
The preservation rate of second-hand cars is astonishingly high.
Toyota, which is not bad to drive, is even more deeply rooted in the hearts of the people.
Some time ago, Toyota has lowered the sales price a wave, which has made Toyota headquarters very dissatisfied.
If the price is lowered again this time, Toyota's brand value will be severely damaged.
In the future, if you want to maintain this kind of brand image, it will be very difficult.
Therefore, a representative of Toyota said: "If we keep reducing prices, consumers will definitely think that our prices should be lower and will ask for greater discounts!"
"Yes, that's the truth!"
"Continuously lowering prices, if we leave this precedent, we will definitely not be able to keep the high profits we used to have in the future."
"I have a way!"
The representative of Nissan said: "There are many ways to reduce the price. In order to maintain its own brand value and to make the price reduction more fair for all of us, I suggest that the price of the car remain unchanged, or maintain the current price." level."
"We can give consumers benefits in the form of fuel subsidies given by manufacturers, such as the amount of fuel subsidies for cars at a certain price, and give consumers cash feedback."
"That's a good idea!"
"I think we are actually setting the price at this range now. Everyone should not drop it any further to avoid accidental injury to internal conflicts. It will be in the form of fuel subsidies, so that everyone's subsidies will still be equal."
"I also agree. Let's wait until we get back the lost market."
"I have another proposal!" The representative of Toyota said: "Anyone who intends to buy a car from the car company under Changtian Technology will get a quotation from Sky Auto or Haima Auto, buy a car from us and provide For quotations, we will give cash discounts ranging from 2,000 to 5,000!"
"This is very good! I fully support it! This is the real way to win back the users lost to Cangqi Automobile and Haima Automobile!"
After the general countermeasures were in place, everyone felt less anxious and began to seriously discuss detailed measures and methods.
Spring 2019.
In order to counter the powerful offensive of Cangqi Automobile and Haima Automobile, the major joint venture car companies in Xiaguo began to make moves.
"Buy fuel vehicles to subsidize oil prices."
"You drive and I will cheer for you."
Wait, these slogans swept the entire Internet, TV and print media at once.
Major car companies have begun to use this method to cut prices in disguise.
The oil price subsidy varies from several thousand to tens of thousands according to different models.
Calculated in this way, it may only cost less than 80,000 yuan to purchase a Lavida after completing all the procedures.
The same is true for the Corolla. The insurance purchase tax and other items have all been settled, and the landing price of the car is only a little over 80,000, and the early 90,000.
? GM¡¯s Buick and other models, which originally had relatively large discounts, have achieved lower prices through fuel price subsidies.
You can even buy a compact scooter for a little more than 50,000 yuan.
Strong discounts make consumers very excited.
Everyone calculate the price.
Taking compact cars as an example, it costs just over 80,000 to buy a fuel car with a relatively strong brand.
On the contrary, the Haima Haiyue 100, a subsidiary of Changtian Technology, has a landing price of more than 140,000 yuan.
Calculated in this way, the gap between the two sides is 60,000.
Many families spend only five or six thousand dollars a year on gas.
60,000 yuan can allow everyone to add fuel for 10 years.
After the announcement of this policy, the sales of fuel vehicles, which had been cut in half for a long time, suddenly experienced explosive sales growth.
Changtian Technology also keenly sensed that something went wrong in the market.The strength makes consumers very excited.
Everyone calculate the price.
Taking compact cars as an example, it costs just over 80,000 to buy a fuel car with a relatively strong brand.
On the contrary, the Haima Haiyue 100, a subsidiary of Changtian Technology, has a landing price of more than 140,000 yuan.
Calculated in this way, the gap between the two sides is 60,000.
Many families spend only five or six thousand dollars a year on gas.
60,000 yuan can allow everyone to add fuel for 10 years.
After the announcement of this policy, the sales of fuel vehicles, which had been cut in half for a long time, suddenly experienced explosive sales growth.
Changtian Technology also keenly sensed that something went wrong in the market. - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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