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Reduced price!
This is indeed a way.
But it takes money to fight.
Every commodity is profitable. A sweater sells for 40 yuan, and the net profit of department stores is more than 10 yuan. Now they don't want this part of the profit, or change from earning 10 yuan to earning 5 yuan, trying to make less money, but also to bring customers back from Asia. Is it feasible?
Not even earning that 5 yuan, and selling it at 50% off to attract customers!
This method is definitely feasible.
No one's money comes from strong winds. You can buy products of the same quality with less money, so why do you have to pay more!
But there is one thing, several state-owned department stores must work together to encircle and suppress Asia through price cuts.
Which commodities will be reduced in price, by how much, and for how long, all need to be discussed by several shopping malls. Otherwise, if one family sells it foolishly and the others don¡¯t follow suit, or if the same item in Bauhinia Mountain drops 5 yuan, Shangdu Department Store drops 6 yuan, this is not to encircle Asia, but to fight and consume each other internally.
The person in charge of Zijingshan Department Store is surnamed Lu, and his name is Lu Hongbo.
Lu Hongbo's temper is just like his name, and when he gets angry, he will be violent.
But these are all appearances.
Without two brushes, can Lu Hongbo be the person in charge of Zijingshan Department Store?
He proposed to fight a price war, and several other companies agreed. Since he chose to be the "villain" in the early days, Lu Hongbo did not hide his thoughts, and expressed his thoughts.
"Asia has a background of Hong Kong businessmen, and Hong Kong businessmen are not short of money. Once we fight a price war, we can attract customers at the beginning, and Asia will definitely lower prices. If we are singled out, it may not be too energy-consuming. The other party, look at the money spent on publicity when Asia opened, and we can advertise for 10 years with a cultural performance.¡±
Lu Hongbo's words hit the pain points of all the responsible persons.
Because it is a state-run shopping mall, they are very cautious when spending public money.
Before the emergence of Asia, the annual advertising fee of these shopping malls was only a few hundred thousand Chinese dollars, and they only advertised on the provincial TV station, and then printed some leaflets for distribution. The advertising method was very simplein fact, it was enough Yes, hundreds of thousands of advertising fees are the upper limit that everyone can accept.
Because everyone is doing this, no one thinks there is anything wrong with hundreds of thousands of advertising fees.
? Until Asia was born.
The opening publicity costs several million, no wonder it can cause a crowded scene.
This is too out of gregarious, so everyone dislikes Asia.
Even now, several shopping malls have seen the effect of millions of publicity fees, but no one dares to follow the example of Asia.
They couldn't think of a more attractive way of publicity than Asia.
Tell them to hold theatrical performances according to Asia, they can't invite Hong Kong and Taiwan singers of the same level.
More importantly, if the performance is not as good as that of Asia after spending millions of publicity fees, they will not be able to explain it.
Several people in charge, including Lu Hongbo, are aware of the difference in the internal management of Asia, such as those enthusiastic salesmen who treat customers as gods, but years of inertial thinking still make them refuse to accept theseto admit them Not as good as Asia, that is to admit that they are not capable enough, and did not think of this way of selling goods before Asia!
In the era of the planned economy, state-run department stores had no performance requirements, and the goods were placed there. People who wanted to pull two meters of cloth had to provide "cloth tickets". The head wants to buy.
At that time, the attitude of the state-owned stores was used to being arrogant. From the managers above to the salespersons below, they have been like this for so many years. Why should they be changed?
As long as Asia, the early bird, is pushed down, they can continue to operate the department store without any changes.
Don't blame yourself for not being good enough, but blame your peers for doing too well
Learn from Asia and use millions of dollars for publicity. No one, including Lu Hongbo of the Bauhinia Hill Department Store, is willing to do so.
But when it comes to price wars, everyone has their own ideas.
Lu Hongbo took the lead, and everyone criticized Asia before formulating a detailed price war plan.
?As Lu Hongbo said, Asia has a background of Hong Kong businessmen, and the opening of the theatrical performance shows the boldness of wealth and wealth. Several shopping malls cannot be opened alone, and everyone has to fight.
For example, Zijingshan Department Store cuts prices for women's clothing, and Shangdu Department Store chooses leather goods to cut prices. Several shopping malls take turns to choose different products to cut prices.?Stagger with the time, let customers choose to go shopping in any one of several shopping malls according to their own needs Anyway, no matter which shopping mall the customer goes to, as long as they don¡¯t go to Asia, they will win!
"In this way, Asia wants to bring back customers. Without allies, it can only choose to reduce prices across the board."
Lu Hongbo's suggestion is to let several state-owned shopping malls bear the losses together, and Asia Asia should follow their example by lowering prices to solicit customers, but bear the losses alone.
No matter how rich and powerful Hong Kong businessmen are, they can't afford to lose money all the time, can they?
?If you can't bear the loss, you have to bow your head to several state-owned shopping malls. At that time, Lu Hongbo and others can sit down calmly and let "Mr. Xia" know what seniority evaluation is, and what it means to do business in a proper manner!
The words 'Central Plains Commercial War' were firmly tied to Asia in the last life.
Xia Xiaolan has known for a long time that there will be such a day. The rise of Asia not only infringes on the interests of state-owned shopping malls economically, but also impacts the outdated management and operation system with business concepts such as service first and customer first.
This is an unavoidable, private versus state-run contest.
The rise of any new thing will encounter many obstacles, and Asia is no exception.
But as far as Xia Xiaolan knows, the "Central Plains Business War" will happen in 1990.
But in this life, the Asia mall in the commercial capital opened a year earlier than in the previous life, and Xia Xiaolan made more noise than Zhu Suizhou. After getting away, they suddenly discovered that the state-run shopping malls headed by Bauhinia Hill Department Store had united and launched a price war against Asia!
"On September 20, all women's clothing will be sold at a 30% discount in Zijingshan Department Store."
"On September 21st, the price of electrical appliances in Shangdu Department Store will be greatly reduced!"
"On September 22, Shangdu Building"
The leaflets printed and distributed by several state-run shopping malls were delivered to Xia Xiaolan's office almost immediately. What is this? This is a declaration of war!
Song Minglan was furious.
Asia has opened for less than a month, so what about the state-owned shopping malls?
? Unite against Asia, crowd out Asia, and deal with Asia.
"They want us to close our doors and go out of business. It's really deceiving!" (Remember the website address of this website: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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