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Text Chapter 972 Voting with your feet

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    "I have been thinking about a problem for a long time in the past." Having said this, Yang Huan squinted his eyes at the group of people around the round table and found that their expressions were very interesting. He also felt that this scene was very interesting.  weird.  Why do you say that?  Because he is too young!  Many people present are already in their fifties or sixties, and no matter how poor they are, they are still in their early forties, but Yang Huan is only in his twenties.  ??Just imagine, a young man in his twenties said in front of a group of middle-aged and older men that I have been thinking about a question in the past, Nimei, what is going on?  But since this piece has already been installed, no matter how weird it is, it has to be installed, right?  "I'm thinking, how long can the current rapid development momentum of the Premier League continue?" Yang Huan shook his head, "I don't have the answer!" Many people present also showed a thoughtful look.  Yes, as people working in the Premier League, whether they are owners or professional managers, they must be concerned about this issue, because it will affect their decision-making and development direction in the next few years.  ¡°If the Premier League collapses after two or three seasons, then it is estimated that many foreign owners will rush to cash out and run away in the next one or two years.  "I don't know if you have noticed that in recent years, the European economy has been in a downturn, and the British economy has not improved, but our local broadcast fees have increased significantly compared with before." Yang Huan smiled coldly, "Said  To put it bluntly, Sky TV said that this is the result of their optimization of resource allocation, so in the past few years, Sky TV paying users have not increased their prices much. But the question is, do you believe this explanation? "  Everyone looked at each other.  Yes, do they believe it?  If it is true, as Sky TV said, that this is the result of optimizing resource allocation, then why did Sky TV go there so long ago?  "If we optimize the allocation of resources, we can earn hundreds of millions more a year, and Sky TV will rush in desperately."  In the final analysis, there is only one thing, the irreplaceability of football resources!  The rise of Sky TV relies on football matches and the Premier League.  But now, there are other TV organizations that want to defeat Sky TV with the Premier League, so they have to fight hard!  At this time, for Sky TV, the so-called risks and the so-called return on investment are all nonsense.  They only care about one thing, and that is market share!  We must not allow other competitors such as British Telecom and BeIN Sports to have a chance to rise!  We must nip the threat in the bud at all costs.  You must know that Sky TV is not only pay TV, but also includes a series of other supporting services such as broadband, mobile terminals and mobile phones. Pay TV is only one part of them, but it is the core business that can stick to users the most.  So what does the so-called optimized resource allocation mean?  An important part of this is to develop different charging packages based on the popularity of the competition.  It is also called a disguised price increase!  It is completely foreseeable that the wool comes from the sheep, whether it is Sky TV or British Telecom, they will pass all this on to the audience, there is no doubt about it.  "One thing I want to mention is that I don't know if you have noticed. I have read your financial report. Although your ticket and game day revenue have been increasing, your attendance at the venue has declined to a certain extent.  "The reason why you can legitimately increase your ticket prices is because you have invested in the transfer market, and the money you have invested in the transfer market has increased."  It comes from the share of broadcast fees, and the increase in broadcast shares comes from TV viewers paying more money to watch the game. I don¡¯t know if I¡¯m right.¡± ¡°But, I don¡¯t know if you have ever thought about being a fan.  I can¡¯t bear it anymore, what should I do?¡± When Yang Huan said this, the whole place was deathly silent.  Even the most noisy Michael Ashley has fallen silent.  Everyone is listening and thinking, what should they do when the situation Yang Huan mentioned occurs?  "In the past few years, before the start of each season, some fans have always protested, believing that the ticket prices are too high, and have even launched countless strikes, but in the end it has always been nothing, because many people have said so.  But my body is very honest, so our attendance rate has always been good, but have youHave you ever thought about what will happen when the economy continues to slump and fans can no longer afford the expensive expenses of watching games in person or even watching live TV?  " "I have roughly calculated that in the 2014-2015 season, compared with the 2013-2014 season, we lost about 250,000 live viewers. The TV station  I didn't get the data, so I don't know clearly, but I believe it can explain the problem very well.  " Yang Huan gave his answer very confidently, "Some fans are voting with their feet!  ¡± There was still silence in the entire conference room. No one present was an idiot. Everyone knew very well how the increase in broadcasting fees occurred. But they were all beneficiaries. They clearly knew the truth, but they were unwilling to expose it.  Yang Huan is going to play the role of the kid who reveals the emperor's new clothes. But even Michael Ashley and Abramovich know in their hearts that Yang Huan's worries are correct.  Sooner or later there will be a big problem. When will Europe get out of the economic crisis? When will the British economy return to the level before the economic crisis? How will football do in this age of computers and mobile phones?  Competing with games, online videos and other entertainment services for users? How to attract more fans to the football stadium? Everyone present is looking at you, but no one makes a sound.  Richard Scudmore scanned the audience, looked at Yang Huan, and couldn't help but admire Master Huan's words. "Master Huan, I believe that everyone here is impressed.  I'm very interested and can't wait to hear your views and opinions on the future development of the league.  "Scudmore said with a chuckle. Daniel Levi also nodded at this time and said: "Yes, Master Huan, tell me!  " "Please give me some pointers, Master Huan!  "Mubarak also invited. Others also extended invitations one after another. Even Chelsea's Granovsky made an invitation to Yang Huan with Abramovich's acquiescence.  Please action "ok!  Yang Huan spread his hands and said, "Then I will give you a rough idea of ??what I think. Everyone can listen to it."  "Everyone nodded in unison, and the venue suddenly became quiet again. "First of all, I want to say something offensive. A healthy and sustainable league does not mean that the financial income and competitive strength of all teams  It is impossible to bring them all to the same level!  " "I can guarantee that if the income and competitive strength of the twenty teams in the Premier League are similar, this will be a disaster!  " Even if it is a league business model like the American NBA, it is impossible to guarantee that all teams will be equal. "A healthy league needs to have levels, strong teams, weak teams, levels, and division of labor. In this way  Only then will there be competition, only then will it be interesting, and only then will it be more popular among fans.  " "In my opinion, the middle and lower reaches teams are the foundation of a league. They determine the competitive level of a league. There is no doubt about this. But the upstream teams are the leaders of the league. They determine the upper limit of the league and determine the level of competition.  The popularity of the league, they need to take on the responsibility of opening up territory for the league.  " Regarding Yang Huan's remarks, everyone present basically agreed. "A wealthy team is the signature of a league, and it has no chance of running away! "Going back to what I just said, you ask me, where is the direction of sustainable development of the Premier League in the future?  , I believe that many people actually know that in overseas markets, in the short term, North America, Oceania and the Middle East, and in the longer term, Asia has great potential.  " "Then I would like to ask, how to develop these major markets?  " At this point, Yang Huan specifically changed his tone, "What everyone needs to know is that we are developing La Liga, Bundesliga, and even Serie A. They are also developing overseas markets. How can we compete with others?  " "We have Real Madrid and Barcelona in La Liga, and Bayern Munich in Bundesliga, but what do we have?  " Manchester United has begun to decline after Ferguson retired. Needless to say, Arsenal and Liverpool, Chelsea have not been able to do so in the past two years. Although Manchester City has risen within the Premier League, its influence in the Champions League and around the world is still not enough.  . Southampton is the current standard-bearer of the Premier League, but its rise is too short and the foundation is not enough.Solid, God knows what will happen in the future?  "If you want to develop overseas markets, you have to rely on results, outstanding performance, eye-catching stars, and excellent business operations. Among these conditions, high-quality and high-level star resources are the most important.  " "But have you noticed that in the past few years, our Premier League has been losing stars, from Beckham to Henry, to Cristiano Ronaldo, Robben, Gareth Bale, Neymar, Modri  We have been losing many stars." Yang Huan felt a little ashamed when he said this.  A large number of players here were sold by the Saints.  "The Champions League and Europa League are very interesting platforms. They give Europe's top players a stage to compete. Especially the Champions League, which almost represents the highest level of world football and has even become a touchstone for wealthy teams." "The Premier League.  If the team wants to further develop overseas markets, it must show its level in the Champions League, just like it did in the past few years, occupying three seats in the top four in one go, that is a demonstration of the strength of the Premier League.¡±  To achieve gains and breakthroughs in the Champions League, you have to rely on a strong team to achieve it. "If almost everyone agrees with the worries that Yang Huan said before, then what he said now,  It's obviously unacceptable to some people.  Because this is simply looking at the problem from the perspective of a strong team.  So, after Yang Huan finished speaking, Newcastle's Michael Ashley stood up again.  "Master Huan, to be honest, I admire you very much. You are young, but you think deeply about issues. I also basically agree with your point of view. It is crucial to develop overseas markets, and several of your wealthy teams are the key to the success or failure of overseas market development."  The key, and I personally admire Southampton's great success in running the team in the past few years, which is worth learning from all our teams." Yang Huan listened lightly and smiled slightly.  This guy wears a high hat as soon as he comes here, he is uneasy and kind-hearted.  Sure enough, Michael Ashley quickly changed the subject.  "However, I don't agree with your point of view. We cannot sacrifice the interests of mid-to-lower teams just because of the role of wealthy teams. That will only cause the strong to become stronger and the weak to become weaker, just like La Liga."  Say, Michael Ashley is definitely not the kind of talker who only talks empty words.  Therefore, as soon as he finished speaking, he was immediately recognized by many people.  "Isn't that right? Although there are Barcelona and Real Madrid in La Liga, except for them, all other teams are having difficulties and are even on the verge of bankruptcy. This kind of league is not healthy at all!" "That's right, Master Huan, what you are saying is just  If you consider the wealthy teams, why don¡¯t you consider our mid-tier and lower-tier teams?¡±
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