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Text Chapter 974 Do you want it or not?

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    With Michael Ashley taking the lead, many people in the conference room also expressed their opinions.  Yang Huan always kept a smile, nodded, and said: "What everyone said is not unreasonable, but can you please listen to what I have to say?" When everyone heard this, they fell silent again. They all wanted to hear what happened.  What do you want Master Huan to say?  Yang Huan also thought about it and organized his thoughts.  "As I just said, in the professional league, it is impossible for every team to be equal, and in the entire European football world, it is impossible to maintain a balance between leagues." Everyone also said  Everyone nodded, and a very few people even vaguely grasped what Master Huan meant.  To put it simply, Master Huan is playing a big game of chess!  "With the increase in broadcasting fees, in the new contract, the Premier League downgraded teams will be able to share broadcasting income of about 100 million pounds. What is the concept?" Yang Huan smiled slightly, "I will give you an accurate  Positioning, if calculated in terms of purchasing power, as long as the Premier League relegation team controls the salary structure better, its purchasing power can be comparable to that of Dortmund in the Bundesliga, Naples in Serie A, and Valencia in La Liga! "For this point,  Everyone generally agreed and there were no big opinions.  "In other words, according to this new contract, our relegated teams can keep pace with the mid- and upper-tier teams in other leagues, and even the first-tier teams." This also means that the mid-tier teams in the Premier League will  It is completely possible to unscrupulously poach high-quality stars from non-rich teams in other leagues.  In fact, this kind of thing has been done by mid-range teams in the Premier League in the past.  However, due to objective factors such as team influence and media attention, and other leagues knowing that the Premier League is experiencing serious inflation, it is difficult to poach popular stars. Even if they are poached, generally in terms of transfer fees and annual salaries,  Make higher demands.  It should be said that some people in the Premier League are stupid and quick to make money.  But to a certain extent, this is also inevitable.  ¡°The problem with the Premier League now is that the middle and lower-tier teams have the purchasing power and strength of the upper-tier teams in other leagues, but the wealthy teams have completely lost their ability to compete with Real Madrid, Barcelona and other teams, and can only be forced to attract players.  When the aid targets first-tier teams in other leagues, or even mid- and upper-tier teams, the strength gap within the Premier League becomes very small.¡± To a certain extent, Yang Huan¡¯s words explain this.  The dilemma the Premier League has faced over the past few years.  Especially the poor performance of strong teams in the European war.  ¡°In the final analysis, it¡¯s just a lack of strength!  Of course, there are many reasons for lack of strength, and even different teams have different reasons, but that's the general case.  The strength gap within the Premier League has narrowed, resulting in fierce internal competition. Coupled with the lack of high-quality and high-level stars, the wealthy teams are unable to compete in the European arena, which directly leads to a bottleneck in the overall development of the Premier League.  ¡°When many people analyze the lack of competition in the Premier League, they ignore a very important factor, that is, European football is a whole and an ecosystem that circulates with each other.  When the Premier League has monopolized three of the Champions League semi-finals for three consecutive years, what is the environment in European football?  At that time, the European debt crisis had not yet fully erupted, and the mid-to-upper-tier teams in the other three major European leagues still had excellent purchasing power.  At that time, the Premier League¡¯s overseas copyright revenue was very small.  From the 2001 to 2004 season, the Premier League¡¯s overseas copyright revenue was 178 million pounds.  From the 2004 to 2007 season, overseas rights were sold for 325 million pounds.  But by the 2007-2010 season, this figure had increased significantly, jumping to 625 million pounds.  From the 2010 to 2013 season, it doubled again, reaching 1.437 billion pounds.  From the 2013 to 2016 season, the price skyrocketed again, reaching more than 200,000 pounds.  Starting from 2016, overseas copyright revenue in the next three years is expected to exceed more than 3 billion pounds.  What you need to know is that the overseas copyright income is not distributed according to the local distribution model, but is divided equally among the twenty teams.  In other words, in terms of this huge benefit, the Premier League is absolutely equalized.  It is precisely the distribution of overseas copyrights that has greatly shortened the income gap between the strong and weak teams in the Premier League.  Where overseas copyright income is not obviousIn the 2004 season, the team with the most revenue in the Premier League was probably more than twice that of the team with the least revenue, but now, it has been shortened to 1.5 times.  More importantly, with the outbreak of the European debt crisis, the purchasing power of teams in other European leagues is generally declining. However, in this case, the purchasing power of the middle and lower reaches of the Premier League has increased rapidly, which directly led to the decline of the middle and lower reaches of the Premier League.  The team's overall strength improved by leaps and bounds, shortening the gap with the First Army.  Therefore, the current problem in the Premier League is that the mid- and lower-tier teams have generally reached the mid- and upper-tier levels of Serie A, Bundesliga, and even La Liga, but the upper-tier teams are limited by the lack of competition with the giant teams in other leagues.  Lacking the attraction and purchasing power for the highest-level stars, it is difficult to achieve breakthroughs in terms of strength.  As for why?  The answer is simple. Professional players are also in the shape of a pyramid. Second-tier stars are often easier to find than first-tier stars, and there are more first-tier stars than top-tier stars.  With teams such as Real Madrid, Barcelona and Bayern Munich controlling top stars, it is difficult for the Premier League giants to find a way out, and they can only watch helplessly being dragged into fierce competition by mid- and lower-tier teams.  It is completely foreseeable that if the overseas copyright distribution model is not adjusted now, the Premier League will soon be unable to develop overseas markets due to the poor performance of the wealthy teams and the lack of influence and attraction.  Or it is to further develop overseas markets and further shorten the gap between wealthy teams and mid-to-lower teams.  As for the commercial development income that wealthy teams have more than mid- and lower-tier teams, compared with the expensive salaries, high transfer fees, and the extra talent reserves that wealthy teams bear to resist risks, this income  Not obvious.  What¡¯s more, so-called commercial development does not require investment.  Therefore, what Yang Huan means now is to take this opportunity to reform overseas copyright income, divide it according to the local distribution method, appropriately widen the income gap between strong teams and weak teams, so that the strong teams have the ability to compete with the strong teams in other leagues.  Teams compete for stars at the highest level.  ¡°We Chinese have an old saying, a snake cannot survive without a head!¡± Yang Huan said while looking at the crowd with a smile.  "In a league, a strong team is the leader. If the Premier League wants to develop overseas markets, it needs a leader. It needs a team that can exert the influence of a Premier League team in the European arena. Relying on outstanding results, excellence  "Everyone knows how big the overseas market is, and in the past few years, we have basically rested on our laurels. The Derby of the Century between Real Madrid and Barcelona has attracted the attention of the world.  I don¡¯t need to say more about the attention of fans, and this is exactly what we currently lack in the Premier League.¡± ¡°In terms of purchasing power, our mid-range and lower-level teams have completely defeated the mid-level teams in other leagues. In terms of tactical style, in the past few years.  The tactical styles of the Premier League this season are diverse, various styles, various schools, a hundred flowers blooming, which is not unexciting. "What we lack is the emergence of players like Real Madrid, Barcelona and Bayern Munich, who are famous all over the world.  "A team with amazing appeal." "I can guarantee that if we have a team that can keep pace with Real Madrid, Barcelona and Bayern Munich, or even push them down, the development of the Premier League will be better and better than it is now.  Excellent, we will be able to go to such a huge overseas market and make money as much as we want. "I have to say that the blueprint outlined by Yang Huan is indeed very gratifying and makes sense.  The Premier League does lack a real leader.  There used to be Manchester United, but now, Manchester United has collapsed.  Judging from the current situation, Southampton is the most promising.  Manchester City and Tottenham Hotspur are closely behind, and Manchester United and Arsenal are fully capable of catching up again if they seize the opportunity.  The overseas market is indeed huge, growing at a rate of 10% almost every year.  Whether it¡¯s on TV, the Internet, or mobile, the most important thing is to have high-quality content.  Content is king, this is the consensus of everyone.  ??And sports events are the kings among kings. ?????????????????????????????????????????????????????????????????????????????????????????????????????????????? off ?  This is why Yang Huan said that the future overseas market is quite amazing.  This is a big piece of cake, and it is also a carrot that Yang Huan throws in front of all Premier League team management.  Do you want it, or don¡¯t you want it????Everyone in the conference hall fell into a deathly silence.  Everyone was thinking silently, recalling what Yang Huan just said. They looked around at their peers, as if they wanted to detect each other from each other's eyes and expressions.  meaning.  Support or oppose?  After two or three minutes of silence, Richard Scudmore stood up from his seat.  "OK, everyone, it's almost time!" The CEO of the Premier League said solemnly.  "Before everyone votes, I must say one thing first. According to the agreement reached between us and the Football Association, after the signing of the new contract, we will increase investment in youth training. At the same time, we are considering launching a program to support the mid-stream and downstream industries.  And the youth training policy of lower-level league teams is part of the league¡¯s sustainable development plan.¡± Like what Yang Huan mentioned before, these things are completely ignored by the Premier League bosses.  ¡°Compared with the benefits that can easily reach billions, tens of millions of investments have to be put on the back burner.  ??Besides, investing in youth training will also help the entire Premier League. Therefore, after signing the new contract, everyone is more open-minded in this regard.  "Okay, now let's vote!" Richard Scudmore said in a deep voice to the people below.  As soon as he finished speaking, the atmosphere in the conference hall suddenly became tense.  Everyone started to look left and right, and one or two even started talking about it, and the topic was all about the choice of whether to reform or not.  "According to the regulations of the Premier League, any major decision must be voted by 20 teams and obtain two-thirds of the votes in favor before the decision is officially adopted." Speaking of which, Richard  Scudmore reminded again: "In other words, of the twenty teams here, fourteen must agree before the reform of overseas copyright income can be officially launched from the 2016-2017 season.  " Let's start voting! " Scudmore himself is a little nervous, because he knows that this is a major vote related to the future development of the Premier League.  He is a butler and has no decision-making power, so he can only leave it to the twenty bosses in front of him.  "Those who support reform, please raise your hands!"
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