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Text Chapter 972 Carrot and stick

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    There is a saying from our ancestors: Don¡¯t worry about scarcity, but worry about inequality.  In the understanding of many people, this means that you are not afraid of getting a small share, but you are afraid of being unevenly divided.  But is this really the case?  ?Obviously not!  The real answer is that we are not afraid of getting a small share, but we are afraid of being unfairly divided.  But the problem is that it is difficult to explain the word fairness clearly, and everyone has their own understanding.  Michael Ashley¡¯s understanding of fairness is that a piece of cake should be divided equally among all participants, otherwise it would be unfair to me.  So, after Richard Scudmore elaborated on the reform plan, he immediately stood up and took the lead in raising objections.  "Richard, in the overseas market, our 20 Premier League teams are a whole, a brand, composed of 20 teams. In this case, the benefits gained are as they should be.  It is divided equally among twenty teams, why should the distribution model be adjusted? "Michael Ashley's statement was immediately recognized by several other teams.  "There is no doubt that they all feel that the policy of equal division should continue.  "Isn't it? When it comes to developing overseas markets, we have also contributed a lot. We have participated in pre-season games and Premier League overseas games. Why can't we share it equally?" "Richard, it can't be because the wealthy teams have influence overseas.  If we are sought after by broadcasters, we want to take care of their interests. If this is the case, then who will take care of our interests? "Isn't it? The Premier League has always paid attention to fairness in distribution. According to this new contract,  , the difference in broadcasting fee sharing between the top team and the bottom team is about 60 million pounds, but in the current contract, there is only a 30 million pound difference, which is obviously widening the gap between the rich and the poor.  " "If we continue to tilt the policy towards upstream teams in overseas markets, it will undoubtedly further widen the gap between the rich and the poor. By then, will the Premier League still be the Premier League? Does it have to cultivate players like Real Madrid and the Premier League?  Are oligarchic teams like Barcelona and Bayern Munich good to watch? "Huh? I would like to ask if they can afford to be as strong as they are now without the middle and lower-tier teams.  The Premier League?¡± Among the opposing voices, some are more rational, some are more extreme, and some even directly curse.  Richard Scudmore was quite embarrassed standing on the stage.  "I object!" At this time, Arsenal CEO Gazidis stood up.  "There is no doubt that we should properly control the gap between the rich and the poor, avoid the emergence of oligarchic teams like La Liga and the Bundesliga, and shorten the strength gap between the top teams and the lower-tier teams. But the problem is, this should not be  Absolute equalization!¡± Gazidis looked at Michael Ashley. The Magpies boss is definitely the most unlikable among the Premier League bosses, and he is also the biggest thorn in his mouth.  Arsenal has a great market overseas, and reform will definitely be a big help to them.  "I would like to ask Mr. Ashley, you are right. In overseas markets, the Premier League is a brand consisting of 20 teams. But what I want to ask is, in the process of developing overseas markets, are the Saints,  Which teams like Arsenal and Manchester United have made greater contributions and invested more? Or you, Newcastle?" No matter how confident Michael Ashley is, he would not dare to deny this issue.  Newcastle is a bit more bullish in the UK, but when it comes to overseas markets, they are basically done.  "I believe that the answer doesn't need to be said anymore!" Gazidis saw that he didn't speak, so he gave the result himself.  "Several of our teams, in order to develop overseas markets, go overseas to play warm-up matches" Michael Ashley suddenly interjected at this time and sarcastically said, "Who doesn't know that you are rich when you play warm-up matches?  What? Miracle Media gives you so much money every season, attracts so many sponsorships, and helps the Premier League develop overseas markets. I¡¯m afraid this is the result of you taking advantage of it, right?¡± There was a burst of laughter in the conference hall.  Gazidis took a deep breath and nodded: "Yes, you are right, what about the stars?" "We introduced Higuain, Ozil, and other strong teams overseas.  Stars with market appeal and influence bear a much heavier salary burden than mid- and lower-tier teams. Don¡¯t you think this will not help the overseas market? "This time Michael Ashley is in a bit of trouble?  .  But this guy was also a country bumpkin. As soon as his mind changed, he immediately started laughing again.  "You??Introducing stars is to improve your competitiveness, to strive for a better ranking, and to get more income and shares. And if you think about it again, how many overseas sponsorships have you attracted? Have you suffered any losses?  " As soon as Michael Ashley finished speaking, someone next to him immediately began to jeer. " Haha, that is, if you have the ability, don't bring in stars. Let's play at the same level and see who can beat whom!  " "That's right, you want to introduce the stars yourself, who forced you?  "But soon, Manchester United CEO Ed Woodward also spoke out. "It's a bit boring for you to say that. If everyone is brought to the same level, can the Premier League still develop?  Will sponsors and broadcasters still be interested in the Premier League?  " "That is, overseas copyright income should be re-divided. If no one is willing, then fine, let's break it up and sell it separately!  "Manchester City's Mubarak is also angry. "Are these guys simply trying to cheat? What does it mean that you don't bring in stars if you have the ability? Isn't this just a case of being obedient when you get a bargain? "Each one sells it separately, who is afraid of whom?  " "Yes, if you have the ability, you even sold the local copyright!  " "That's right, let's just divide the Premier League and let everyone live their own lives!  "Don't tell me, Michael Ashley is really cheating. "Michael, do you think, everyone has his own way, who is afraid of whom?  " "That's right, we are really separated. Don't cry!  " "Who is crying?  If you have the ability, share it!  " "Everyone, please speak up if you have something to say, don't hurt your temper" "Why don't you sit down for me? You are a newly promoted horse, you have no right to speak!  " "Hey, who do you think you are? Show some respect. What's wrong with the newly promoted team?  Didn¡¯t you just say that we should be treated equally?  Why do you start discriminating against newly promoted students as soon as you turn around?  "Seeing the chaos at the scene, Richard Scudmore was helpless. "Obviously, several teams headed by Michael Ashley have made it clear that they are trying to solve this problem.  The reason is simple. For them, there is a huge income gap between reform and non-reform. As a housekeeper, Scudmore is really helpless when he sees the bosses quarreling again.  He could only look at Yang Huan for help, but found that Master Huan had his head lowered, as if he was playing a game. "Oh my God, Master Huan, what time has it been? It's time to wait, and you are still playing a game?"  The others finally noticed Master Huan, and they all looked over. They were all noisy, but Southampton didn't say a word. "Master Huan, what do you think of Southampton?"  " Yang Huan then raised his head, glanced at the people around the round table, and smiled slightly, "What do you think?  " Richard Scudmore was depressed. It was you, Mr. Huan, who brought this matter up. Now that it's like this, I can't do anything about it anyway. Just come out and deal with it yourself. "Everyone just issues overseas copyrights.  Opinions on income distribution are very different. What do you think about Southampton?  " "I didn't watch much!  "Yang Huan curled his lips and said with a slight smile. After everyone heard this, especially the powerful people, they couldn't help but feel a little disappointed. Shouldn't Master Huan fully support the reform at this time? Why do you say that? Michael Ashley and others  He looked gloating. As the saying goes, those who are barefoot are not afraid of those who wear shoes. We have nothing. We are just playing bachelors with you. You bite me? "But, I personally think that if you have rights, you must have obligations. Since everyone has  They are all committed to developing overseas markets. Well, if there are any overseas promotional activities and competitions in the Premier League in the future, they must be treated equally. We cannot always let the middle and upper reaches teams go. We should give more opportunities to teams like Newcastle with huge overseas influence.  The team goes out.  " As soon as Yang Huan finished speaking, the whole audience burst into laughter. " So that's it, that's it! Michael Ashley was suddenly embarrassed and gritted his teeth in anger. But the clubs that originally supported him are now feeling depressed.  . If you let them go overseas to promote events and games, who will offend you? If a wealthy team goes out, there will be sponsorship, commercial income, and ticket revenue, but at least it will not lose money.  , then it¡¯s hard to say."On the other hand, I personally think that since it is to treat everyone equally, then the Premier League should start from now on canceling the subsidy policy in youth training and infrastructure, and at the same time strictly control and review the foundation of existing Premier League teams.  Facilities and youth training systems, all unqualified teams will be disqualified from participating in the Premier League! "As we all know, in the Premier League, the stadiums, training bases and youth training of the wealthy teams are quite complete.  Ten years ago, Chelsea and Tottenham Hotspur were terrible, but now, they have all been transformed and are quite good.  However, in the Premier League, there are still many teams whose training bases are dilapidated and old, many teams do not even have a basic youth training system, and many teams have very poor home facilities and even the most basic broadcast facilities.  All quite backward.  In the past, the Premier League would allocate a portion of its funds every year to subsidize and invest in improvements in these areas, such as the renovation and repair of stadium broadcast facilities.  But if it is cancelled, that means the club will have to invest everything.  As for the stadium, training base and youth training system, these all have strict and clearly stated terms.  In the past, it could be said that we turned a blind eye, but now, well, since we want to practice egalitarianism, we must treat everyone equally. There will be no subsidies for strong teams, and no subsidies for your weak teams.  "That's not fair!" Michael Ashley objected on the spot.  "Why is it unfair?" Yang Huan asked with a sneer.  "You just said you want equalization, so if we can do it, why can't you? If you can't do this, then what qualifications do you have to talk about equalization?" Mubarak nodded repeatedly as he listened, "  "Well said, Master Huan!" "Well said, Master Huan!" One thing Yang Huan grasped is that broadcasting fees only account for about 25% of Southampton's income.  Even for teams such as Manchester United and Arsenal, it is probably 30 to 35 percent.  But in many mid- and lower-tier teams, their broadcast fee income even accounts for 80% or even 90% of their total income. They all rely on this income to support them.  Therefore, many things that upstream teams can do are difficult for them to do.  If Yang Huan¡¯s proposal is completely followed, many of their teams may be expelled from the Premier League because of this.  Even Newcastle, like Michael Ashley, are quite dangerous.  But this is only on the surface.  Yang Huan secretly means to tell these people, including Michael Ashley, not to be greedy, just think about it and redistribute the income. There is no loss for you, it is just the new contract.  The income increase is just a little bit less.  If you really want to be serious, it will be of no benefit to anyone. ??????????????????????????????????????????????????????????????? If the big teams are able to live happily wherever they go, but it would be very embarrassing for the middle and lower-tier teams to compete in the English Championship!  Of course, beating should be done in moderation.  So, Master Huan just gave him a big stick and immediately threw out a carrot.  ??This carrot and stick trick, he is very skillful in using it!
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