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Text Chapter 970 Knowing how to be a good person

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    Some people say that seniority discrimination in English football is very serious.  This is absolutely correct!  A few years ago, when players such as Terry and Lampard were still young and had just entered the first team, they had to help their teammates wash their socks and clean their sneakers, and they had to treat the team boss with respect.  For example, this is how Roy Keane of Manchester United taught Cristiano Ronaldo.  ?This is true in the team, and it is also true at the club level.  The tradition of England¡¯s top league bosses¡¯ gatherings has been around for a long time, almost as much as the home team¡¯s coach inviting the visiting team¡¯s coach to drink after the game.  But unlike the latter, which was gradually forgotten or even abandoned early, the top league bosses¡¯ summit has been passed down.  The establishment of the Premier League was negotiated at the bosses¡¯ summit.  The Premier League¡¯s layoffs were also decided at this meeting.  Even how to further tap business resources, how to develop overseas markets, and how to attract more stars are all discussed at the bosses¡¯ summit.  The Premier League is just a facade for the bosses¡¯ summit, and CEO Richard Scudmore is more like a steward and spokesperson hired by the twenty Premier League bosses with an annual salary of nearly one million pounds, nothing more.  .  But even in the Premier League bosses¡¯ summit, there are still seniority discussions.  For example, the three teams that are newly promoted to the Premier League every year basically have no say.  Who knows, will they fall back to the Championship after one season?  Therefore, the newly promoted boss must play the role of a good baby appropriately so that he can blend in.  As for Southampton, who just announced that they would go on strike and withdraw from the Premier League just after they were promoted to the Premier League, looking at the history of the Premier League Chairman¡¯s Summit, it is the only one!  In the past, the right to speak at the Premier League President¡¯s Summit was fully in the hands of five teams. They are all the five most traditional teams in England, namely Liverpool, Manchester United, Arsenal, Chelsea and Leeds United.  But then Leeds United declined and Newcastle gradually took its place.  But it is a pity that Magpie itself did not live up to expectations and soon fell.  In the past decade or so, teams such as Liverpool, Chelsea, Arsenal and Manchester United have changed owners one after another, and the management has also been changed. The right to speak at the President's Summit is no longer as important as in the past.  Today¡¯s President¡¯s Summit is no longer the one-word meeting of the past.  But relatively speaking, the strong teams still have the greatest influence, and once controlled the rules of the Premier League game to a certain extent.  As Manchester City gradually rises, its influence in the Premier League Chairman¡¯s Summit has also continued to increase.  In the past two or three years, the Saints have gone from being a newly promoted team to an upstart in the Premier League. Now they have become the standard-bearer of the Premier League in Europe and even the world. In addition, the two CEOs of the Saints, Peter  Kenyon and Ron Gurley are both veterans of the Premier League Chairman¡¯s Summit. Therefore, the Saints have an increasingly important say in the Chairman¡¯s Summit.  More importantly, saints know how to behave.  ?For example, John Stones.  Originally, the Saints had signed the youngster, but as soon as they heard that Everton needed it, they directly loaned Stones to Everton.  When Stones was at Everton, the Saints did not charge even a penny for the loan. Even when they recalled Stones, the Saints paid Everton a six-figure training fee, and at the same time  Two youth academy players were loaned to Everton for free.  Not only Everton, but also other Premier League and English Championship teams who want to rent Saints youth players, although the requirements will be relatively high and some conditions will even be set, the supporting services provided by the Saints are also quite good.  The reason why Watford, the newly promoted Premier League team this season, was able to successfully upgrade from the Championship was because they loaned out three Saints young players. After being promoted to the Premier League this season, Watford proposed a buyout, and the Saints did not pay for the transfer fee.  After setting up obstacles and adding a buy-back clause, they simply let him go.  It is precisely because the Saints know how to behave, so their reputation in English football is increasing day by day.  Now, at the Premier League Chairman¡¯s Summit, the CEOs of Manchester United and Arsenal are new to the scene, and Southampton has naturally become the team with the largest say.  Together with Manchester City, Tottenham Hotspur, Chelsea and Liverpool, they form the first team in the Premier League.  This time the Premier League reform was initiated by Manchester City and Tottenham Hotspur, supported by teams such as Southampton, Manchester United, Arsenal and Liverpool, and was finally discussed and voted on at the Premier League Chairman¡¯s Summit. ? ? ? ? ? ? ? ? ? ? ??The rules of the Premier League Chairman's Summit require that two-thirds of the members agree, and the reform proposal is considered passed.  Because this meeting is of such high importance, FA Chairman David Bernstein, the CEO of the FA, as well as several other sponsor representatives and important industry insiders in English football were specially invited to attend.  "However, they only have the right to observe, not the right to speak, let alone the right to vote.  At the beginning of the meeting, Richard Scudmore, CEO of the Premier League, took the lead in speaking.  He first introduced the business situation of the Premier League in the past season and his outlook for the coming season. ? Among them, one thing that attracts everyone¡¯s attention is that the Premier League will cooperate with Miracle Media to actively carry out the Premier League pre-season overseas challenge. The main target is the middle and lower reaches of the Premier League.  ¡°But this obviously made Abramovich feel depressed.  You should know that the Premier League currently cooperates very closely with Miracle Media.  Saints, Manchester United, Arsenal, Tottenham Hotspur, Manchester City and Liverpool have all participated in the International Champions Cup, and Everton and Swansea have all participated in the invitational tournament organized by Miracle Media. ? ?Everyone knows that these are the biggest and most lucrative events.  But as a veteran team in the Premier League, Chelsea has been excluded. This has a lot to do with Chelsea's wrong bet. Who asked them to support Miracle Media's rival RS Company?  Several teams that participated in the North American Invitational Tournament organized by RS Company, including Chelsea and AC Milan, failed to cooperate with Miracle Media. They could only watch their competitors make a lot of money again and again, and they were salivating.  Do it in a hurry.  Nowadays, the Premier League is going to launch pre-season games. Although there are appearance fees, they are very small. They are more to promote the Premier League.  Although Chelsea holds the title of first team, they are forced to participate in such competitions for mid-to-lower teams. Abramovich is indeed depressed enough.  But it¡¯s better than nothing, right?  Granovskia once calculated that Chelsea would lose at least 15 million euros in direct income every season if they missed the International Champions Cup. If you include potential income from sponsorship and other aspects, the loss would be even more severe.  .  So, at this moment, Abramovich had to think secretly in her heart, should she continue to fight Yang Huan?  After introducing the pre-season games, Scudmore focused on introducing various budgets for this season. None of these were too controversial, so they were basically swept away.  The real focus comes later, when Scudmore proposes a reform plan for the Premier League.  This made everyone in the audience become concerned.  After all, this is closely related to the interests of every team.  The entire reform plan is divided into three parts. One is the so-called European war reward system.  Scudmore reminded everyone present that the European war¡¯s promotion effect on the Premier League is still quite obvious.  The lack of success in the European war is not glorious for the Premier League, which wears the title of the world's No. 1 league.  Therefore, he proposed that the Premier League allocate a part of its annual financial budget as European war rewards, and distribute them to each team according to their performance in the European war.  This one did not meet with much resistance.  The role of the European war in promoting the league is indeed obvious, and everyone agrees on this.  If the Premier League does not have enough points in the European War and the number of participating places is reduced, this will also cause serious damage to the brand value of the Premier League. Therefore, it is understandable to appropriately stimulate the desire of the European War teams to participate.  What¡¯s more, the rewards given by Scudmore are indeed a lot if concentrated in the hands of some teams, but if they are spread among twenty teams, they will not be much.  As the cake gets bigger and bigger, no one takes this little bit of money seriously.  It's like, they used to earn 50 million a season, but now the pie has become bigger and they can earn 80 million. However, the Premier League said that it would be divided a little less, just 78 million, and the rest will be used as European war rewards to stimulate strong players.  The more points a team earns in European competitions, the higher the league broadcast fees will be in the future.  Since then, most teams agree.  The same situation also occurs in the second issue, which is the allocation of broadcast sessions.  According to the Premier League¡¯s plan, starting from 2016, a new Premier League broadcast contract will increase the number of live broadcasts from the current 154 to 168.  The fourteen extra games will be arranged according to the broadcaster's plan. ?This is not objectionable.  Sky TV and British Telecom are willing to auction the broadcast rights of the Premier League at such a high price. The purpose is to be able to select more games that fans like to watch, as well as to arrange some game schedules and other supporting matters.  Barring no accidents, these fourteen extra games will basically be dominated by strong teams, especially teams with superstars like the Saints.  But so what?  In the Premier League broadcast fee sharing plan, the number of live broadcasts only determines 25% of it. And when the strong dialogue has been basically booked, the extra live broadcasts must be for strong teams and mid-to-lower teams.  competition between.  In other words, assuming that Southampton broadcasts eight more games, there will definitely be eight middle and lower-tier teams taking the cake.  What¡¯s more, the remaining teams can also benefit from the remaining 75% of the broadcast fees.  ??Just imagine, there are fourteen more games, with an average of more than 10 million pounds per game, that is 150 million pounds. ? When it is divided, each team can get a lot of money.  Therefore, basically none of the 20 Premier League teams have much objection to the Premier League's distribution method.  It can be said that the atmosphere of the meeting has been pretty good from the beginning to now.  Whether it is the European war reward system or increasing the number of broadcasts, the interests of the Premier League teams are very consistent with each other, so there is almost no controversy, and everyone raises their hands to support the adoption.  But when it comes to the third topic, which is the plan to adjust overseas copyright distribution, the problem becomes bigger.  According to the current distribution model of the Premier League¡¯s overseas copyrights, the twenty teams equally distribute the broadcast fee income, and each team has long been accustomed to it.  But now, if the distribution model is reformed and distributed according to the local copyrights of the Premier League, with the substantial increase in overseas copyrights, although the income of each team in the new contract will still be greatly improved, it will obviously not be called  People are satisfied.  ??Especially the lower reaches of the Premier League.  Almost as soon as Scudmore finished speaking, they took the lead in attacking, believing that the series of reforms of the Premier League violated the Premier League's principle of fair distribution.  Newcastle chairman Michael Ashley even pointed the finger at the top teams to further widen the gap between rich and poor.
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