Looking at this week's box office rankings, countless people were dumbfounded. "Kingdom of Heaven" (32% favorites on Rotten Tomatoes) is too miserable. The craze for epic movies is over. Even 2nd Century Fox, which has a big family and business, can't stand a few times like this. If it failed, MGM would be finished.
The new version of "Horror House of Wax" (6 degrees, % love) also really disappointed Warner Bros. and lost money, while Lionsgate made a surprise profit
If Lionsgate is the most successful film company this week, everyone has to agree that the new literary film "Crash" has a good box office and a 6-degree reputation, Roger Ebert has 4 stars, 8% likes, and an INDb- score ), Oscar nomination? great hope
It's not just "Crash", TPT is exploding, a terrifying explosion
Continuing to be No. 1 in the box office of a single venue for the week, doubling growth, incredible over 100,000 US dollars, the beginning of a crazy trend
"The Exorcism Video" did not stop its momentum after expanding its scale. After it acquired the single theater 10I286, the two remakes of old films-mock documentaries both had a weekly box office of 100,000 per theater, and the other one was " "Blair Witch". It further shattered the old view of the market that people are not disgusted with the genre, maybe they never were." - Bff Weekly Box Office Report.
Of course, don¡¯t forget that it has been released with a ¡°fairly small marketing campaign¡± so far. Everyone knows that Lions Gate is going to make a lot of money again.
In an interview with Yahoo Movies' weekly box office report, Lionsgate distribution director Tom Oldenberg said: "Many people now say that Lionsgate is crazy, but actually it's just a little bit. We were very excited about this movie from the beginning. With high expectations, its performance was amazing, but it didn't surprise us."
Regarding the widely watched mysterious genius Yunique Kuhler, Oldenberg said that due to confidentiality clauses, it was inconvenient to disclose his specific information. He only said that "Lions Gate and Kuhler are as close as brothers."
?????????????????????????????????? It¡¯s like Lions Gate to be nice and cheap, so you had high expectations at the beginning? Some outsiders may believe it, but insiders only find it ironic. TPT is ironic to everyone.
In fact, as early as this weekend, Lionsgate announced to the outside world that "The Exorcism Video" will be released on a large scale in 2110 North American theaters on June 1.
This is no surprise. Even the stupidest distributors will do this nowadays. When a movie can receive a box office of 100,000 per week, what will happen next? Let¡¯s take a look at some cases that have occurred in recent years.
Bowei (Disney)'s style of releasing animated films is to first do opening weeks in one or two theaters to build reputation. For example, in 1994, "The Lion King" has always maintained the single-theater championship. The runner-up of I5722 in two theaters in the first week was "The Wind". In the first week of "Strange Adventures", the 6 theaters in each theater had a very scary figure of 62.30, which can only be achieved by filling the theaters day and night in large theaters. But because they are all released with huge investment in publicity, they have brand effects, and some of them are suspected of paying for themselves, this has no reference value.
If any blockbuster with a lot of publicity and good reputation now has two theaters in the first week, it will definitely have hundreds of thousands or even millions of single-theater figures.
" Those films that are of reference value are those films with small budgets, small distributors, and small marketing, which account for at least the same amount.
For example, Universal's "Big Company, Little Boss" at the beginning of this year, the highest single theater at the time was 7B76I, and the final North American box office was 600,000 (the largest scale was 196, with a total of 11 weeks of screening); like Sony Classics' "Talk to Her" at the end of 2019, 2 The theaters I66 ended up with 255,000, 3 weeks); it¡¯s like Artisan¡¯s 1999 ¡°Blair Witch¡±, which had 2486 theaters, finally 4 billion 6B, 6 weeks).
The box office may be tens of millions normally, it may be an astonishing hundreds of millions, or it may be only a few million if the sound of thunder is heavy and the rain is small.
One point worth mentioning again and again is that TPT is not a literary film, but a pseudo-documentary horror film. Its best reference seems to be the TH mouth
llI1497 households), 2486 (l households), 4296 (l10l households), 17,39142 households), 6,54l42 households), with a bang, it exceeded 100 million in five weeks
Times are different, situations are different, and TPT¡¯s issuance strategy is also different. The week of June will be its seventh week.
But, after six years, will the commercial miracle of pseudo-documentaries really happen again?
Summer has arrived, and young people are almost free.If you feel panicky, watching a horror movie is a good choice, such as the only mockumentary in the theater
"People are forming a new group mentality. The Exorcism Video will repeat its miracle. This is very likely to come true because it has no natural enemies in theaters, movies and mockumentaries." William Molter, a Nielsen analyst Mann said. Another Hollywood distribution executive who asked not to be named said: "I still don't believe this (mockumentary can break out), something must have gone wrong."
The media has begun to report on the frustrations of publishers. All the information leaked from inside points to one situation: executives are shocked, heartbroken, and envious.
Some people are jealous and can¡¯t speak, but others are not. TPT¡¯s fame and fortune are being criticized by some.
Andrew Douglas, the director of "The Amityville Horror" recently expressed his dissatisfaction to the media: "This is not a movie. I don't want to see theaters filled with pseudo-documentaries. That is not a movie or what a documentary should be like. It is weird. product."
His voice is definitely agreed by many people inside and outside the industry. Even if it is shot on film, pseudo-documentaries are still looked down upon by them.
"But saying it so blatantly and describing it as "weird va)" is obviously not a smart move, especially when his debut film was just criticized by film critics.
? Hype? Jealous? Angry? No one supports him, and those who hold an opposing attitude have fought back. TPT fans have their voices on the Internet, and film critics have their voices that can be seen in the media. Roger Ebert speaks out.
"Your point of view explains why your movie is so ridiculous. The quality of a movie does not depend on how it is shot, but on how we feel after watching it."
The old man didn¡¯t give any reviews for this new version before, but he criticized the old version of ¡°The Amityville Horror¡± (6 stars) as early as 1979. This is really a bad fate.
Because of this incident, Stephen King spoke out for TPT for the second time. He commented on his blog: "I almost fainted with fright. Isn't that a movie? Is that a supernatural phenomenon?"
This trigger has quickly developed into a major controversy among the film industry and movie fans: Does a pseudo-documentary count as a movie? Is it good or evil?
Some well-known filmmakers have expressed positive support one after another. Prodigy Ye Wei also briefly commented on his blog: "I love Exorcism Video", love everything about it.
The isolated Andrew Douglas unexpectedly changed his attitude. I don't know whether he was frightened or he really realized his mistake. He told the media: "My previous view was reckless. I have not actually watched the exorcism video." , I went to the theater to see it yesterday, and it taught me a lesson. I apologize for what I said before, it is a good movie.¡±
No matter what Y says or does, there will always be a group of Weihei who will make jokes and ridicule for fun. It is the same this time. When the blog post came out, Y received a lot of ridicule:
"What does "Exorcism Video" have to do with you?", "Man, I advise you to be your puppet director first, and don't get scolded again.", "Oh, come on, you think Yunique Culler will care. Your comment? Not even me." "You know it's a horror movie, right? Have you ever seen it? No wonder the guy who peed his pants yesterday looked so much like you"
VIY is not the current hot spot for geniuses. Regarding TPT, the media don¡¯t even care about Ye Wei. They don¡¯t give him even the slightest chance to take advantage of the spotlight. The only hot spot is that
There is a default image that has been spread back and forth: a native American white boy in his early 20s, good-looking, very individual, talented, and mysterious.
Yunik Culler.
"What? Yunique Culler is?"
In the spacious study room, the number of people who were frightened by Stephen King was immeasurable. Not many people were frightened by Stephen King. After listening to what Hanks said on the other side of the phone, he had a look of shock on his face. What is unbelievable?
He and Hanks are old friends, and they also collaborated on "The Green Mile" a few years ago (1999, directed by Frank Darabont, starring Tom Hanks, four Oscar nominations). Recently, he was contacting Culler, but suddenly received a call from Hanks
"Yeah, Stephen, that's him." Hanks smiled in a variety of ways, and then talked about the origin of "The Exorcism Video".
"Oh wow" Stephen King was even more surprised when he heard this, frowning, and even had some new story inspiration, "This is really bloody"
The damn thing is that Kuhler is only 17 years old. To be precise, TPT is his work at the end of 6 years old. The damn thing is that Kuhler has another side
He couldn¡¯t hear clearly what Hanks continued to say. Please help keep it confidential. Cooler is not available to talk about cooperation with you at the moment.
Not long after this call, Stephen King received another call and heard the words "Hello, Mr. King, I am Kuhler, Unique Kuhler."
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DreamWorks¡¯ stock price continued to fall, which triggered greater concerns in the market, and then, a greater decline.
¡°When DreamWorks makes movies based on investors¡¯ original estimates, it¡¯s best not to disappoint these people with the final earnings,¡± said Richard Greenfield, an analyst at HTIG Securities Research. He believes that what DreamWorks is doing is making Wall Street investors lose confidence in it.
Regarding DreamWorks' optimistic expectations for "Madagascar," he said: "They haven't learned anything. It's still the same set of Hollywood-style exaggerated predictions that can only make your investors happy for a while, but when everyone finds out that they have been If you cheat, you will feel very angry.¡±
Emmett Milt, director of HR at Wall Street Securities Company, said that with investors generally angry, the downward pressure on stock prices will surely be further increased. And because there is news that due to earnings estimate deviations and dividend plans, DreamWorks' dividend is likely to be postponed to next year.
"In fact, doing so means there are no real profit-makers." Milt said, "Unless they can fill in the gap, DreamWorks' troubles are just the beginning. They also have some projects with high profit potential this year, and they There is still a chance.¡±
Whether the next stop of DreamWorks will be good luck or bad luck depends on "Madagascar" first.
"Star Wars: The Prequel" will be released on June 19th, a week later "Madagascar" will be released on the 2nd, and "The Exorcism Video" will be released on a large scale the following week on June 1st.
Because the types and audiences of the two films are completely different, a family cartoon suitable for all ages and suitable for the whole family, and a horror film loved by young people, and they are one week apart, there is no collision, and neither is DreamWorks. What to say to Cliff Movies, unreasonable words will only hurt feelings and destroy relationships, and there are no contract terms to support it.
What¡¯s more, there are several large-scale new films every week during the summer vacation, and there are three films scheduled for the week of June 9th:
"The Man with the Iron Fist" (Universal, 6.8 million production cost, drama/sports/biography, directed by Ron Howard, starring Russell Crowe, Renee Zellweger, etc.)
"Lords of Dogtown" (Sony/Columbia, 600,000, action/drama/sports, starring Heath Ledger, John Robinson, Michael Angarano, etc.)
Now I'm afraid we have to add TPT. Recently, Sony Pictures suddenly announced a shocking decision to the media: "The Exorcism of Emily Rose" originally scheduled to be released on September 9 this year will be moved forward to June. -Opened in 3,000 theaters on -