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- "A sudden exorcism battle"
First, Sony shockingly moved the HF release of "The Exorcism of Emily Rose" three months ahead of schedule to June 2. Almost before the words were spoken, Warner Bros., which had been ignored for a long time, announced that it was originally scheduled to be released on June 2. The release of "The Exorcist" (pTT) has been postponed to June 1st.
On top of the uproar, there is more noise
On June 1st, it suddenly became a battlefield for exorcism.
Roy Brewer, head of Sony Pictures' distribution department, told the media helplessly: "Our schedule adjustment is only based on market considerations. Fierce competition is definitely not the situation we want, but now that something has happened, we must respond. ¡±
"It's easy for people to forget that the "Exorcist" series is the first and most authentic exorcism film." Warner's distribution director Dan Fairman angrily told the media, "That's why we have to change the schedule. . Yes if asked if we want to compete, yes we want to compete."
What happened?
Where did The Exorcist come from?
What's going on?
Surprised movie fans will get a rough idea if they read Bff's latest in-depth analysis article "The Sudden Exorcism Controversy" and how powerful the words of Roy Brewer and Dan Fairman are. The bitch.
? Simply put.
"The Exorcist" was indeed filmed first, on February 26, 2020, but there are still some stories behind its sudden appearance.
Beginning in 1997, producer Morgan Creek and publisher Warner Bros. wanted to restart the "Exorcist" brand, so they began to prepare for the prequel. After many twists and turns, filming finally started in June of this year. However, this project is still subject to the strange "Exorcist Curse" - when making an exorcism film, something will happen to the crew, and either they will die or be injured.
"The Exorcist" (1973) was filmed for more than a year. Nine project staff members died abnormally, and the scene was once burned down by an inexplicable mysterious fire during the filming. When the filming of the prequel started, the original director John Frankheimer had to withdraw due to serious illness. He died a month later at the age of 2.
Of course, Morgan Creek could only find another director. Paul Schrader, who was 3 years old at the time, was one of the "movie boys" with a great background (screenwriter of "Raging Bull", "Taxi Driver", "Porn Movie", Director of "The Legend of Yukio Mishima"). This time the filming went smoothly, but after the filming, Morgan Creek Company was almost crazy. Schrader, with a budget of tens of millions, actually shot a bunch of images that were not bloody and scary, but played with suspense and psychological horror, and followed the production The positioning of the film is completely different
Schrader was fired and his version was put into underground storage. Morgan Creek decided to spend more money on a remake and hired the younger director Renny Harlin (44 years old at the time, "A Nightmare on Elm Street 4"). , director of "Die Hard 2"), screenwriter Alex Hawley also made some adjustments to the script, and then spent tens of millions to make a remake (filmed in January 203, February 264), Also known as "The Exorcist Prequel". It only used 10% of the footage from Schrader's version, and it was very bloody this time. It was so bloody that the film was initially classified as N17, but after deletions it was classified as B.
Not every remake can be brought back to life. This prequel was a complete failure after it was released last year. The film gross was 6.6 million, with a box office of 1.82 million in North America, 800,000 worldwide, the largest scale of 213 theaters, a freshness rating of 1, and a love rating of 2. Morgan Creek and Warner were simply tortured by the devil. After spending so much money and time,
At this time, they remembered that there was another version in the underground storage room Since they were unwilling to give in, it was a good idea to try their luck. Morgan Creek spent several more millions on post-production. The production fee was said to be 600,000, which was also B-level. It will continue to be distributed by Warner Bros., and will open in 110 theaters on June 2 this year, titled "The Exorcist: The Exorcist."
Everyone knows that this is really just a matter of luck, because the main framework of the script is still the same, and last year's prequel didn't work. How many viewers will spend money to watch this side story again? Therefore, Warner's distribution was very sloppy. There was basically no publicity, no critic screenings, and the schedule was set casually. On the 226th, it was the first week of "Star Wars: Episode I". No other new films were released except this.
Things have suddenly changed recently, Exorcism Film City is different
It¡¯s fishing in troubled waters anyway, so why not fish in troubled waters during the week when the hot spot explodes? I got a few people who were confused and wanted to watch TPT, but ended up watching DpTTPR.
So, we postponed the release, expanded the opening to 550 theaters, and looked for theaters that would also show TPT at the same time. "Yes, we want to compete."
"The Exorcism of Emily Rose" is adapted from a true story, the "Annelice Michelle Exorcism Incident" in Germany in the 1970s. A devout Catholic girl died due to an exorcism. The German government cited "negligence" She accused her parents and the exorcist priest of "homicide" and was later sentenced to probation. Because of the various supernatural horrors, this incident happened just a few years before and after the release of "The Exorcist" (1970-1976), so it caused a sensation all over the world. It is still one of the most famous supernatural incidents to this day, and it also involves judicial and religious fanaticism. etc.
THFB is the first film to be put on the big screen, with a production cost of 1.93 million, and was shot in May 204In January 2016, director Scott Derrickson was a young director (age not announced to the media, approximately 340). This was his feature film debut, and he was also one of the screenwriters.
¡°Both the three producers including Solid Films and Sony, the North American distributor, have high hopes for THFB, especially after the disastrous failure of ¡°The Exorcist Prequel¡±. The market's disappointment with the old brand just gave the new brand an opportunity to take over. In terms of scheduling, firstly, it was expected that DpTTF would not cause trouble, and secondly, the weakening of the Exorcist movie market was not suitable for the intense summer vacation schedule, so Sony moved it to September, a relatively quiet schedule.
THFB is not a B-level movie or a low-budget movie. It is a serious project with a budget of 20 million, so it has been doing preliminary publicity. Because the story is not unattractive, many fans of horror films and exorcism films are looking forward to it, waiting for September to be crowned as a new model of exorcism films.
However, this wishful thinking was completely disrupted by a fake documentary
"Exorcism Video", with a production cost of 60,000, was filmed in February 204. No one took it seriously before, or even paid attention to it. Some only thought it was a boring trial by Lionsgate, but now it is different. Already occupying almost all the eyes of exorcists.
It's a girl, it's an exorcism, and it's death. Although there is no court defense part, TPT and THFB are real genre collisions. It was released three months early, which means it has the upper hand to take the exorcism movie. Take away the new image and the film market that has been empty for many years.
Sony can¡¯t sit still. Even if there are occasional counterexamples, movie distribution is usually "whoever gets in first, who profits." Will the audience who watched TPT want to watch another exorcism movie three months later? It¡¯s really impossible to tell whether people who bought TPT¡¯s PDR spoon will buy THF again. It¡¯s most likely not because the exorcism market is not that big because the content is too similar.
¡° Early release is generally to avoid car crashes during the same period, or to avoid the high probability of fierce battles during the same period. The other is to seize the opportunity under similar competition.
For example, in 1997, Universal's "Landslide" (fee: 600 million) and 2 Century Fox's "The City of Fire" (fee: 390 million) were both P13-level action disaster films about volcanic eruptions, and they staged a drama. If you advance, I will advance, if you advance again, I will advance again.
In the end, "Landslide" was released on February 7, with a North American/global box office of 360 million/100 million each; "Living Fire City" was not released due to the slow shooting of the two eruptions, and will be released on April 2 , the North American/global box office is 34.92 billion each.
"Living Fire Molten City" lost, "Landslide" was not much better, it was a lose-lose.
??The two films are so competitive that there is nothing more than one result: 1. both lose; 2. one beats the other; - a win-win situation.
Because competition will arouse hot topics and topics in the market. If you are lucky, more viewers will be inspired to watch the movie in the theater, and you will have to watch both movies before ranking them, a win-win situation; if you are unlucky, the market will be diluted and disrupted, and both parties will have a win-win situation. Lose; if the audience is only particularly interested in one of them and watching one is enough, then one will beat the other.
This depends on many aspects, including the film¡¯s quality, reputation, audience popularity; and often crucially, publicity
If TPT were distributed by giants like Paramount and Universal, Sony might not do this, and Warner Bros. wouldn't take advantage of it. But facing Lionsgate, an independent company that has only been emerging for a few years, they would not bully it. Scruples.
This is not the first time that Lionsgate has been treated like this. Last year's "The Punisher" was completely destroyed by Miramax's "Kill Bill 2", which is backed by Disney
A year later, Lionsgate encountered this situation again, and it was much worse. It was obviously a hot spot in the film market that it had created by itself, and it was about to have a good harvest, but there were two people who wanted to snatch the fruits of victory.
? 100,000 yuan for a single hotel is amazing? Expectations are broad? That is because there is no competition. Its natural enemy is coming, and the number of exorcism films in theaters will be reduced from one to three.
Sony had just suffered a huge setback due to "Xxx 2", and was holding back a sigh of relief. Behind the sudden advance of three months was also the disruption of the release rhythm, which had to be accelerated. So at the same time as the announcement of the schedule adjustment, THFPR scooped The publicity has begun with a bang.
TV commercials, is there any TPT? TV talk show, is there TPT? Internet entertainment website bombardment advertising, TPT has it? Is there a big billboard in Luwai, TPT?
On the other hand, Warner Bros. uses the media power of Time Warner Group to suppress TPT in terms of exposure. What can Lionsgate do to improve DpTTB?
Lionsgate is doing crazy publicity for TPT, but it is mainly viral marketing on the Internet and word-of-mouth marketing from various comment media. In the final analysis, it is still a poor man's distribution, and the investment is not as much as a fraction of THFB's production fee
"I heard that there was a good exorcism movie recently."
"What's it called?"
""The Exorcism of Emily Rose"? The Exorcist Story"?
Although TPT is exploding, it is hard to say whether it can win against a strong and cunning robber and a thief.
Lionsgate has three responses: 1: Release it early, but this will disrupt its own rhythm. If the publicity is not in place, it will be large-scale, and it will also have to compete with "Star Wars".Blockbusters like "Biography" and "Madagascar"? And Adam Sandler's new film "The Longest Yard" which is very popular at the box office? Are you going to fight the same powerful enemy again in a week or two? The original box office revenue of hundreds of millions turned into tens of millions, and tens of millions turned into several million.
? 2: Postponing the release is a worse choice. It is equivalent to giving the victory to Sony in vain. All the impatient audiences went to watch THFBTPT? It depends on your mood.
So, -: Keep it unchanged and continue June
¡ù¡ù
"Roy, no matter what you think, it's not good to do this."
After learning the news, Jon Feilheimer, Tom Oldenberg and every other Lionsgate employee were furious. They didn't even privately inform them that Sony had despicably plotted against them, but Oldenberg immediately called them. To Roy Brewer, head of Sony's distribution department, he still hopes to discuss a win-win solution.
He just said it was too bad. Does he actually mean that you sons of bitches are too bitchy and don¡¯t follow any rules of the game?
"We are also helpless. Believe me, there is really nothing we can do." Brewer sighed with grievances on the phone. "THFB is an important project for us. What can we do? We started the project earlier and shot more The earlier you invest, the more you invest. It¡¯s OK to fail, but the reason cannot be that it¡¯s released too late.¡±
The implication is that Lionsgate provoked Sony first, and it was you who ruined our plan. This is your fault.
Oldenberg endured his anger and continued to negotiate nicely: "A few weeks ago, no one was talking about exorcism movies. We all know that it was a hot spot created by TPT. Be sensible, you can't steal it, this will only make people The audience is confused, and something that no one wants to see may happen. Three months is enough for the market to take a break. Wouldn¡¯t it be better for TPT to warm up the market first, and then release THFB in the hot market?¡±
"I don't know, this is the CPO's decision." Brewer didn't mean to discuss it, but kept the same tone: "Linton thinks this is the best thing for Sony. Tom, it's not that we have any grudges, it's just business. It¡¯s business.¡±
Of course, Michael Linton, chairman and CP of Sony Pictures, will change the schedule only if he agrees. Oldenberg knows that if Brewer moves out of Linton, there will be no negotiation, and Sony will not give in.
"I have a suggestion, you can consider showing it to the public a week in advance. That will be no problem." Brewer seemed to be very kind.
no problem? The problem was even bigger. Oldenberg was very frustrated. First of all, the other side of the cliff had already made it clear that "it cannot collide with the opening week of "Madagascar." Falling into Sony¡¯s trap¡
¡°I won¡¯t say any more, I¡¯m very busy here, and you know there¡¯s too much work to do three months in advance.¡± Brewer chuckled, ¡°I wish you good luck, and I wish us good luck.¡±
¡ù¡ù
This sudden exorcism battle has attracted the attention of global entertainment media. Fans are looking forward to how Lionsgate will react?
Without waiting long, Lionsgate's distribution director Tom Oldenberg issued a statement: "THFB and DpTTPR are unreasonable to switch gears. It's just like you have worked hard for a long time and are about to receive your salary and someone pretends to claim it." . We are not afraid of competition and the release of TPT will not be rescheduled.¡±
No rescheduling
The media have been reporting on Lionsgate¡¯s tough attitude. What¡¯s a bit overwhelming is that Sony quickly responded: ¡°Speaking of hard work, a film took only 18 days to produce and a film that took just 18 days to shoot. Of the two-month-old movies, who can tell me which one is longer? We reiterate that the schedule adjustment is only based on market considerations and is not targeted at anyone."
While saying that he was not targeting anyone, he also satirized TPT as cheap and inferior.
Over there, Warner Bros. was unwilling to be ignored. Dan Fairman laughed to the media and said: "It's ridiculous for an exploitation film to say that others are pretending to be paid, because that's what it does." And the question of whether the extension of DpTTPR is exploiting TPT , he said: "Someone is crazy. The heating up of the exorcism market is indeed the reason why we have increased our scale, but the Exorcist series will always be the one that is exploited."
The three companies started a war of words. As the exorcism debate continued to rage, the media began to contact the creators of the three movies to get their opinions.
DpTTF director Paul Schrader declined to comment, and other people on the project also did not speak out. The fact that the prequel turned into a spin-off has already broken their hearts.
Perhaps related to Sony's promotion, "The Hollywood Reporter" interviewed THFB director Scott Derrickson. He commented: "Actually, we are more like a mockumentary. We are based on true events, and TPT is not. I have no prejudice against fake documentaries, nor do I have any particular preference.¡±
When talking about Unique Culler, Derrickson said half-jokingly: "It's amazing that he made a movie in 18 days, but I wouldn't choose to do that. I like to spend more time thinking about it. When We can sit down and talk, but he has to show up first."
There is a sense of reliance on talent that cannot be concealed in the words.?Arrogance, and confidence in "The Exorcism of Emily Rose."
Now that there is a good show, the media and fans are very excited. It really corresponds to the old saying: Hollywood is more exciting outside the show than on the show.
At this time, an unexpected situation completely detonated the dispute. The mysterious Yunique Culler personally responded and opened a blog. In fact, there have been fake blogs pretending to be him before, but this time it is absolutely true, because This blog is certified by Lions Gate and has external links on the TPT official website.
? This talented director who is currently receiving much attention has updated two articles in succession as soon as he opened his blog. They are both short sentences, one classic line from each of the two thriller movies.
The first sentence comes from the Oscar-winning best film "The Silence of the Lambs", and the second sentence comes from the new wave classic "The Butcher", which responds to a lot and responds to everything.
Make his movie fans, young people waiting for TPT to be released in their cities, horror movie lovers, and busybodies all feel excited
This is not a depressed and autistic genius, this is an evil and cold genius
¡°But¡The Exorcism Video¡±, ¡°The Exorcist Story¡±, and ¡°The Exorcism of Emily Rose¡±.
Who will win in the end, who will live and who will die, the world will not know until the week of June.
¡ù¡ù
Yunik Kuhler:
"Someone once wanted to investigate me. I drank broad beans and red wine and ate his liver."
"I saw one or two corpses, heads floating in the wind, chopped in half, mouths open." - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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