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Text Chapter 264 Breaking the Market Viewpoint

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    "The scariest thing about this movie is that it makes you feel that this kind of thing will really happen, and has already happened. I found myself unable to miss it for even a second, because it is always so gripping and even makes you feel suffocated.  ¡±¡ª¡ªB4 Spencer-

    "It's very good, much better than those Exorcist follow-ups, some of the demonic scenes really scared me and the end was sad and made me wish I hadn't seen this movie. Look at the clock, now  It's midnight, but I can't sleep." - 44 Connor L.

    "I would like two tickets for "Exorcism Video", thank you."

    "Please give us four exorcism videos."

    Under the dark night sky, it was another Friday midnight show at Landmark Cinemas in Los Angeles and Odeo Cinema in Toronto. The same two TPT theaters had not changed their positions at all. However, what was different was that the auditoriums were no longer scattered and empty.  It was a scene where most of the audience was already seated ten minutes before leaving the venue. If you look at the past, most of them were young people in their twenties.

    Most of them are obviously not random viewers, but came here for TPT

    Kern, the closing investigator on the night shift today, stood at the door and watched the audience members continue to walk in. He couldn't help but sigh silently, this is going to be a full attendance situation. I still remember the opening weekend midnight screening of "The Thrilling Ocean" last year.  It's not like this, and neither is "Saw"

    Is it a short burst of energy?  Or a small leak of huge energy?

    "Oh, it's almost full I told you to come early, the good seats are all gone." Another young couple came to the audience. The girl complained immediately when she saw the situation in the theater.  The boy was full of surprise: "Why are there so many people? I thought no one would watch it. Isn't it a fake documentary?"

    The two of them walked by while talking, and Kern let out a soft sigh. It turned out that some people would actually watch the fake documentary for a second time. Now he is a die-hard fan who hopes that TPT will fly into the sky, because it allows him to meet Stephen -  The golden side almost made him cry

    There are only two new movies in large-scale release this week: the science fiction film "The Hitchhiker's Guide to the Galaxy" and the action thriller "Xxx 2".  I don¡¯t know whether they will be a hit or not, but in these two movie theaters, they don¡¯t seem to be the most popular¡­

    "Sounds of exorcism videos" are playing, tickets are being sold one by one, exorcisms are being shown, screams, dead silence, choking

    When the weekend of April 2nd to April 1st passed and the weekend box office rankings were released, Hollywood's "fear of TPT box office outbreak" suddenly worsened. Many distribution department directors swallowed in embarrassment.  Layer slapped the table and threw things in pain.

    Even includingDreamWorks.

    Looking at the box office statistics, closing survey statistics and other reports, the Lionsgate headquarters burst into ecstatic cheers and applause. This box office number is so great. It is so beautiful. It is a commercial horror film that has been praised by film critics and attracted the attention of the outside world.  It's not abnormally unsaleable, it's rising rapidly

    "We have to start promoting and releasing it in 26 theaters, no doubt about it."

    On Monday, Jon Fehrheimer made a decisive decision. If he didn't take action, it would be completely delayed.  Since it is a cooperative distribution, Lionsgate has to prepare a good distribution budget to ensure that it is profitable, but on the other hand, the higher the reputation of the film, the better its DVD sales will be, and the brand value of Lionsgate will be increased, so it must be treated with all its strength.

    In fact, Oldenburg's smile has not disappeared since he got the Friday midnight show data. The future of the company is bright. At this time, he suddenly remembered something, "We must first obtain the data from Cliff Films."  agree¡­¡­"

    Jon was startled and remembered this. TPT's distribution cooperation contract had many strange clauses, one of which was that Cliff's consent was required before it could be released on a large scale.  At that time, no one took it seriously, but now things have changed Logically speaking, there is no reason to disagree, but the cliff movie is equal to Yunique Culler. If that weirdo has any weird ideas

    "Hurry up and contact Cliff, and do everything you can to get consent. It's best to convince Culler to show up and get as much information as you can." Jon sighed nervously.

    It¡¯s just the two of Grande.  He tried to contact Culler personally, hoping to establish friendship with this new talent, talk about future cooperation, talk about the sequel copyright of TPT, and the possibility of Culler continuing to create and create a series, but he couldn't get in touch.

    ¡°I¡¯ll try my best,¡± Oldenberg said with a nod.

    The contact this time was quite smooth. Through Grande and the two of them, Lionsgate got a reply from Culler on the same day. What was exciting was that it could be released on a large scale. What was annoying was that it was "kept confidential".  His information needs to be kept more confidential. There is no more information, so there is only one more item: "Born in the United States."  As for the copyright of the sequel, let¡¯s not talk about it. His original words are, ¡°Now is not the time to talk about the sequel.¡±

    This talented director from the United States will definitely make the American media more excited. Another

    Of course Lionsgate agreed, without the company?Stop now, even if "Doctor Who" is not good for publicity, we must make him a publicity selling point.

    April 2nd - April 6th, 205

    ¡ª¡ª¡ª¡ªMovie¡ª¡ª¡ª¡ªName¡ª¡ª-Release weeks¡ª¡ªNumber of theaters/changes¡ª¡ª¡ª¡ªAverage¡ª¡ªThis week¡¯s box office¡ª¡ªTotal box office¡ª¡ªFilm cost (millions)

    "The Hitchhiker's Guide to the Galaxy"¡ª¡ªNo. 1¡ª¡ªWeek 1¡ª¡ª13-Home¡ª¡ª6,26¡ª¡ª66450-2,6450¡ª¡ª20

    "Extreme Agent 2" - No. - - Week l - - 348 - - -, 0 - - - 15, 3I956 - l63I956 - - - - 67

    "The Amityville Horror" - No. 4 - Week - 05B home - 322 - f10,66UU0 - 263082 -  £­£­£­f19

    "Exorcism Video" - No. 44 (up 3) - Week 2 - 2 - 2014 - 1002B - - 2l,36 - - - - 3.45

    "That's what you said. It's not that good. You don't necessarily mean the audience." Source CP Mike Pradley roared at the wooden-like Robevington, almost choking his neck, and almost wanted to cry.  Tears, "I finally understand why Yuanquan always has bad luck, because your business vision is just a piece of shit and you killed our company."

    On the other side, Christopher Allens, CPO of Allens, glared at the ashamed Ken Wellman. It was neither a curse nor a scolding. He was so angry that he felt like he was about to vomit blood. He wanted to give up a gold mine for nothing. He was shouting harshly.  Qi: "Ken, Ken you know I appreciate you, but this time, you give me a reason not to punish you?"

    "Damn TPT", "60,000 per museum? Damn it", "I don't understand what's going on, it's a mockumentary, the audience shouldn't be fooled anymore"

    Publishers who are troubled, regretful, and frustrated

    Many people don't understand, or many people are gradually understanding that there is no such thing as "the audience consumes the mockumentary once is enough", it is just a wrong group conjecture, and it is already a thing of the past. The explosive growth this week  The highest single museum is 60,000

    When a p13-level horror film develops this kind of momentum, everyone knows that a multi-million-level outbreak is inevitable, and their illness is incurable.

    Who was the first person to say that mock documentaries cannot have TAKBO?  Hold

    In the New Line Publishing Department office, no one talked about this market hot spot and pretended that TPT did not exist. Otherwise, what could we do?  The "stupid, pitiful producer" they called him became a mysterious all-around genius, and the "copycat exploitation film that sucked in his hands" became a critically acclaimed horror film classic

    "How about you guys take a look first? Maybe it's a surprise like "Lord of the Rings"?" Culler's words were used as a joke in the office for half a year, and began to turn into a terrible nightmare.

    No one can tell when New Line started to look like an arrogant and stupid old woman.

    In the office of the distribution department of DreamWorks, Price sighed again and again, closing his eyes and head several times. He felt very depressed and a little scared. The last thing he wanted to happen was about to happen: TPT has huge commercial value and can create  huge profits

    ¡°And these all belong to Lionsgate and Cliff, and have no real relationship with DreamWorks.

    How could this happen and why?  This video was obviously produced because of my suggestion of shooting with LM film.

    Suddenly, what Ye Wei said that day sounded so clearly in his mind:

    "When a movie can collect 24.8 billion in global box office, how can it be a one-time consumption? Audiences already know that mockumentaries are fake, but don't everyone know that movies are also fake? "Star Wars" is real  Is "Jurassic Park" real? The audience goes to see it and is equally crazy about it. This is the magic of movies. This magic also appears in the pseudo-documentary genre. That's enough."

    That talented guy not only knows how to make movies, he also understands the movie market, he really understands

    In Bff's weekly box office report, "Xxx 2" was a very big failure. It was so big that the series ended and Sony was bound to lose a lot of money. But TPT is amazing:

    "The Exorcism Video, which has received much market attention, performed strongly this week, receiving an astonishing average box office of 20,149 per theater, breaking the market's old view of pseudo-documentaries. However, Lionsgate is still cautious in its distribution, and will only release it next week  Expanded to 6 theaters. Industry analysts now generally believe that its performance will continue to reach at least one million box office, and will inevitably cause Hollywood to re-evaluate pseudo-documentaries."

    On June 6th, a new weekend arrived, and "The Exorcism Video" began its third week of screenings in six theaters in Los Angeles, Toronto, New York, San Francisco, and Washington.

    Seven months ago, DreamWorks could not have foreseen this week's situation. At that time, it landed on the Nasdaq with high spirits. With the huge success of the "Shrek" series and the exciting publicity, it became a huge hit.  The favor of Wall Street and the majority of investors not onlyThe capital exceeded expectations. Just a few hours after listing, the price per share soared from US$2 to US$3.75.

    On June 10, a major event occurred in the film industry. DreamWorks held a shareholders' meeting to release dividend figures for the first quarter of the year, new market expectations, etc.

    At the conference, Katzenberg lost his previous enthusiasm and announced to shareholders with a frustrated look that the PB global sales of "Shrek 2" had now reached 360,000 copies.  This was a very good number, but it was far from the expected 5.56 million. He announced that due to the unexpectedly slow growth in overseas sales, he had adjusted the sales forecast to 6.6 million, a reduction of 600,000.

    "We learned a lot from this." Katzenberg said awkwardly, "But we are confident in "Madagascar." It will be a more successful film than "Shark Tale" because its quality is better.  ¡±

    Did you learn a lot?  Wall Street and all shareholders are left disappointed.

    Wall Street¡¯s consensus estimate for DreamWorks¡¯ Ql dividend per share was 6 cents, but the result was only 44 cents per share, and the dividend report was shockingly poor.

    Without real money to support it, Katzenberg¡¯s ¡°Hollywood story¡± that makes people happy will lose its persuasiveness

    On the 11th, DreamWorks stock price plummeted

    On the 2nd, DreamWorks¡¯ stock price continued to plummet and was about to fall below $3, which was the lowest price since its listing.

    At the same time, DreamWorks shareholders filed four lawsuits in court, accusing DreamWorks CPO Jeffrey Katzenberg and other company leaders of "creating false business expectations and investment recommendations, and using false information to mislead investors."  ", to put it bluntly, I don't make enough money as originally promised.

    Wall Street only wants money and investors only want money. Can "Madagascar" released on June 2 make up for the expected gap in the whole year?  At this moment, they really don¡¯t believe it

    This independent company, which was still full of vigor and vitality just now and was about to be promoted to a mainstream giant, suddenly showed signs of decline.

    At the end of the screening week from June 6th to June 2nd, the box office of "The Exorcism Video" continues to explode, continuing to shock the entire Hollywood
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