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- Six prohibitions promulgated by the Los Angeles city government in the early 20th century:
shooting a rabbit on a streetcar. 2: Snuff-: Bathing two children in the same tub. 4: Making kimchi in the downtown area. 6: Selling snakes on the street.
Theoretically speaking, the 205 is still valid now. In Los Angeles and Hollywood, as long as these prohibitions are not violated, anything is possible. There is no prohibition on a poor glove-making worker turning into Samuel Goldwyn, nor on a truck driver turning into James Cameron; without prohibiting production fees, 7.5 billion would have been spent. "Waterworld" (1995) was miserably accepted. With a global box office of over 100 million, "The Blair Witch Project" with a production fee of only 30,000 yuan was not prohibited from accepting it. 4.8 billion global box office
Just as Jack Lemmon (19226I Oscar winner 2 times, one for Best Actor and one for Supporting Actor, and 6 times nominated for Best Actor) described
?? Stupidity and genius, corruption and purity, entertainment and boredom.
Like many places, Hollywood is an odd place where so many opposites are intricately intertwined that anything is possible.
Isn’t something stupid and genius happening again in the past few days? The genius of "Yonique Kuhler", the genius of the exorcism video", the stupid movie distributors
Stupid DreamWorks, Playtone, IP Stupid DreamWorks Head of Production Jeff Mai, Head of Distribution Terry Price, Stupid Playtone CP Gary Goetzman, Stupid Tom Han Kes There are also those who are shocked, heartbroken, and regretful.
“I can’t believe it, I can’t believe it.” Telly Price always said this involuntarily when talking about this incident with others, looking embarrassed and uneasy.
When reporting the situation to the senior management, although he was not the person in charge, Jeff Mai spoke in an awkward tone: "We made a mistake. We all thought it was an excellent movie, but we didn't expect it to get the current evaluation This film The reasons for the film's production influenced our judgment."
He was present when TPT was first screened at DreamWorks headquarters. He could have persuaded Price to consider purchasing the film and personally reported it to Spielberg to attract attention, but he did not.
Price was not scolded by anyone, but he knew how bad he was this time. This may be a turning point for DreamWorks and his personal career.
In fact, DreamWorks is not having an easy time right now. Despite the great success of last year's "Shrek 2" and "Shark Tale," the company's finances seem to be in trouble. There are many reasons, one of which is the impact of "Shrek 2" and "Shark Tale." Lake 2》The huge mistake of overestimating PB sales
"Shrek" is one of PB's highest-selling movies. "Shrek 2" was last year's North American and global box office champion (44.1 billion (1.9 billion)) and was also the PB sales champion in the United States last year. It doesn't look like there's any reason to screw up.
Thinking back to the speech that CPO Jeffrey Katzenberg gave to investors during the DreamWorks IPO in October last year, it was so exciting. It expected sales of 5.56 million copies and an exciting full-year expected profit figure. So DreamWorks raised funds. It reached US$200 million, which was much higher than expected, and the stock price rose sharply after listing.
"Shrek 2" did not disappoint at first. It sold 33.7 million copies in eight weeks after its release in March. However, this year, as far as he knew, it could not be sold It sold less than 1.5 million copies in the entire first quarter. Zhang, not only was it far lower than expected, but there was still a lot of printed inventory. It even happened that when DreamWorks was preparing to ship a new batch of "Shrek 2" to the sea, the distributors said they would return the goods.
This is not a problem of losses, this is a problem of how to explain it to investors. The full-year profit forecast mentioned in the IPO cannot be realized.
The success or failure of these major strategies is the responsibility of the top management, and the top management seems to be interested in ending independence and selling the company to a major studio group
The situation is really changing. When the company went public last year, who would have thought that now, everyone is full of lofty ideals, Price is no exception, so he strongly suggested that "Little Miss Daylight" increase the budget and change the film shooting, and finally became , no one takes that one and a half million budget seriously.
Price knew that even though the company was still in good order and no one's job was affected, if the company was sold to Paramount or Universal or something, layoffs would follow, and the distribution department would be the first to suffer. ——Those giant companies do not need an independent publishing department.
He will be fired as a sinner. The buyout or cooperation of "Exorcism Video" is almost free, but its value is
DreamWorks now really needs one or two commercial successes like "Wedding Day" and "Saw". This will reduce the debt crisis and allow the full-year profit expectations to be realized as much as possible. Regardless of whether it can tide over the difficulties or not, But it can give the company more bargaining chips on the negotiation table with giants, and allow him to have more bargaining chips when looking for his next executive job.
But now, there is nothing.
"It was he, Terry Price, who personally pushed the Exorcism Video away in the company's screening room,"Culler smiled and asked, "Gentlemen, do you think it can get a chance for theatrical distribution?" "Then he and Goetzman almost laughed out loud, "Small-volume DVDs are feasible, but theaters are not feasible," because who would be interested? A mockumentary?
This was a fatal mistake. Spielberg was very unhappy, Katzenberg was very unhappyno one was happy.
No one will be held accountable for the time being, so how can such a collective misjudgment be held accountable? If all the supervisors who made mistakes on TPT were to be dismissed, the entire film industry would be paralyzed. But he knew so well that he didn't have much time and opportunities.
This year DreamWorks plans to release B-movies on a large scale, in order: "The Ring 2", "Madagascar", "Escape from Clone Island", "Wallace and Gromit: The Curse of the Were-Rabbit", "Just Like Heaven" ", "Dream Run", "Little Miss Sunlight".
"War of the Worlds" and "Munich Massacre" directed by Spielberg will be distributed by the main investors Paramount and Universal respectively.
Every large-scale release is very important. "The Ring 2", which has been released for more than a month, has done well. The most important thing is the summer vacation, especially "Escape from Clone Island" directed by Michael Bay, which cost 200 million. ), but it would be great if these blockbusters can meet expectations. Which one among them is most likely to exceed expectations, bring surprises, and fill the gap in full-year profit expectations
"Little Miss Sunlight". It's an opportunity for him, Terry Price, and it's an opportunity for a lot of people, even DreamWorks.
If you do a good job in releasing LM, it will be heaven; if you mess up the release of LM, you will be in hell.
"As for "The Exorcism Video" to be honest, from a profit perspective, he doesn't want it to have any box office performance, not even at all.
Price knows that Gotzman doesn't want it, and Goetzman also knows that Price doesn't want it. Spielberg, Katzenberg, Hanks everyone has mixed feelings about this matter. It is not just about the individual projects of LM or TPT, but also about their mutual influence.
"Yunique-Kule" is receiving a lot of attention, and it is getting bigger and bigger like a balloon inflating. At any time, a HON sound will be heard: "Kule is Ye Wei, and Ye Wei is Shele"
Ye Wei just asked many parties about their intentions, can they be announced? If everyone agrees, I will announce it.
They were hesitant about this. They held a conference call that day and asked for the opinion of the public relations The final decision was "no". Not only should they not announce it, but they should also keep it a secret.
If it is announced, it will of course only be good for Ye Wei's personal image. It will just be able to respond to those who question and attack him, just like Mike Tyson punched him in the face.
However, it may have a counterproductive effect on LM, mainly due to two considerations.
First, there is a conflict of styles. What is TPT, scary, sad, thriller, and dark, while what LM is, is comedy, family, and sunshine. This is completely contradictory. Ye Wei is not like the popular impression of Spielberg or anyone else who can make any movie. When TPT became a part of Ye Wei, "Wedding Day is Coming" brought great benefits to LM The accumulation will be diluted, and some viewers will become less interested in LM due to fear or dissatisfaction after watching TPT. It will always be the latter who suffer.
The second is the market demand for VIYR. How many viewers are waiting to see this prodigy's official debut. With the promotion, they are looking forward to it more and more, and they are waiting to go to the theater on May 1st. If he told them "it's available now", would the public's enthusiasm for him be absorbed into TPT? When I got to LM, I no longer had the urge.
In distribution terms, this is called "dating". All publicity is to establish a dating relationship between the film and the audience. Pay attention from time to time to see the latest developments. The "VIY" documentary is to establish an in-depth dating, all for the moment of release. , each other will appear at the most correct place as promised: the cinema.
TPT will destroy the progress of this kind of dating, a lot of it. The worst thing is that no matter how high its box office is, because there is no participation, there is no actual benefit to DreamWorks and Playtone at all, and they have to bear the first point and other uncertain risks.
Of course, no one dares to guarantee these two points. The current situation is too rare.
There is also an unspoken third point: DreamWorks doesn’t want to be a laughing stock, and neither does Playstone.
Didn't you see, Lionsgate is already using its dramatic release to promote, like how many companies refused to invest in James Wan and Leigh Whannell with the "Saw" script, and again Once he was talking about how brilliant Lionsgate is and how other companies are just stupid as a bunch of pigs.
Playstone is okay because it is not a publisher, but everyone knows the close relationship between Ye Wei and DreamWorks. It’s either DreamWorks or Lionsgate. What’s going on?
It is possible to make some false but reasonable explanations, but the best thing is that the focus is not on this aspect, and no one will even think of it by then.
The most important thing is to wait for the release of "The Exorcism Video" before running the promotion "Cule is VIY" and "VIY shocked the film critics and Sri Lankan people."Tiffin King", the world will also be surprised, the market demand will increase, it is so powerful, I really want to watch this child prodigy's movie, but it is not available in the cinema, oh, there is, "Little Miss Sunshine", let's go and watch it tonight.
TPT maintains its current word-of-mouth evaluation, but has no box office and has not had much impact on the audience. The possible negative impact on LM has been minimized. It is only used as a publicity point for Ye Wei and LM to catalyze market demand at the appropriate time. This is It definitely only has a good impact.
And this is in the best interest of DreamWorks and Playtone. so……
"Weige, you must continue to keep it a secret. We don't want to see the information that you are Unique Culler appearing in the media. We don't want to speculate, not at all." Price replied to Ye Wei so seriously. Goetzman also reminded: "Be careful to keep the relationship between you and your girlfriend confidential." Eight wives? Once your love affair is exposed, your identity is more likely to be exposed.
Yes, this is very unfair to Ye Wei. He still has to endure the attacks of the gossip tabloids until he is exposed, but in comparison, LM is much more important and there is no room for any mistakes.
They really didn’t expect that such a film, which was born due to differences between LM’s producers and Ye Wei’s “make something” out of anger, would cause such a big fuss, and could be the life-saving straw that DreamWorks missed at any time
If there is anything to be happy about in this matter, there is only one thing: this kid is a genius.
He can achieve this result with TPT, but what about LM?
Due to the different interests involved, Julia Roberts can laugh her fill. What she wants is for Ye Wei to be as successful as possible, no matter which way he succeeds, and then
Brian Burrell and Leslie Dart were also overjoyed. It was almost certain that their investment in Ye Wei would only make a profit but not a loss. The profit was a huge one.
For this circle of interests, a win-win situation can still be achieved now, as long as TPT draws high ratings and low box office.
However, what made them uneasy was the confident voice still in their ears: "Gentlemen, I think 1999 has passed a long time ago. The success of "Blair Witch" is not an isolated case of consumption, but the revelation of an emerging market. A new audience needs and now, the audience is hungry”
"Exorcism Video", will it
※※
Amid the chaos, and amid the "fear of TPT box office outbreak" in Hollywood, the curtain came to a close on 2B on April 2, and the dust settled at the North American box office this week.
——Movies————————————ranking————release weeks—number of theaters/changes——————————Average————————This week’s box office—————— Total box office——film cost (millions)
"Translation Storm" - No. 1 - Week 1 - 275B - 10,60 - 2, -18,570 - 2, -18,570 - 60
"The Amityville Horror"——No. 2——-Week 2————3-Home————620————17,34610B—46,954842————f19
"Meet and Hate Early" - No. 4 - Week 1 - 262 - - -,/B - -, 47632 -, 47632 - - - fd0
Exorcism Video》——No. 74——Week l——2——————10,6B————I05————l,05——————————3 .45
One word best describes the overall performance of this week’s and next week’s new films: ordinary. There was no moviegoing wave, no explosion, just a dull week in April, but in it, shining with a thrilling light, a horror movie, "The Amityville Horror" version 205 - new, 6% likeability)? No
Bff's box office report for the week reads: "It's worth noting that Lionsgate's new film The Exorcism has received astonishing reviews. It is the first pseudo-documentary horror film since "Blair Witch" to be released, and it opened with a relatively small marketing campaign. "
It’s still unclear. Indeed, many people in many companies secretly breathed a sigh of relief. This result can only be regarded as average. Last year’s several models, "Thrilling Ocean" was 47,427), "Napoleon" was 6,106 (home), "The Wedding Is Coming" is 032 (home); the former "Blair Witch" is llI1497 (home), and this week's best "The Smart Guy" is 2l (home).
Ten thousand? There's no potential at all. Don't be afraid. Don't be afraid. This film won't cause any trouble in the end. Copy the miracle of TH port? What a joke
At the same time, many people are nervous. On the opening weekend, the single hall has already closed 2.34, and it will close again 66 four days later. This is a relatively high ratio, which undoubtedly shows that it is benefiting from these days. The attention is getting higher and higher day by day, but its true potential has not yet been revealed
No company knows better than Lionsgate how TPT issuance is sloppy. Despite its sudden momentum in the past few days, in fact, the total issuance fee is only a pitiful 20,000, and it has not been spent yet., it is not an imported foreign literary film shown in art theaters, it is not a documentary, and it still costs 10,000 yuan per theater.
Jon Feilheimer and Tom Oldenberg were so excited that their eyes shone with excitement. The unimaginable good results would have been screened in the second week even without the astonishing reputation.
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This is the only thing that can be determined at present. Don’t rush to expand the scale just because of the small hot spots brought by Stephen King’s recommendation. TPT is likely to be a golden egg that will be worth tens of millions after being cracked, but if it can be cracked, There are only some egg whites and yolks too early. The only way to hatch the eggs is to invest real money in publicity, use its reputation to promote it for a month, and gradually expand the scale, so as to maximize the box office.
But first we need to observe its performance in the second week. How many audiences can the film critics and Stephen King bring to it in the two theaters? What about word-of-mouth among general audiences? In the second week, its potential should be revealed.
As long as it is really a golden egg, then just throw money into it
Viral marketing, word-of-mouth marketing, hunger marketing, let’s do it together
May is coming, and summer vacation is coming soon. What will happen to TPT? Not only Lions Gate, but the entire industry is paying close attention to it. - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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