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Text Chapter 523 CCTV Cooperation Negotiation Project 3

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    "I said, Lao Yang, this matter is the fault of CCTV. ¡÷¡é Mr. Li is a person who understands justice and is kind in his work. But on this issue, it is CCTV that is not kind enough.  If there is a problem, then you, CCTV, should have made it clear before. Only now do you say that there was no problem in the first place, but you have made it problematic. No wonder Mr. Li is angry. It was me.  I'm also angry. It's obvious that you, CCTV, are bullying people. You didn't say it earlier, but you didn't say it until later. But now, aren't you, CCTV, just trying to make fun of people?  If we want to talk about politics, if we all do the same thing as your CCTV, can we still talk about business? Has the task been completed? If I had known that your CCTV was so troublesome, I would not have called you, making everyone unhappy. "  Lao Wang said with a dark face.  Hearing what Lao Wang said, Director Yang also had a grimace on his face, because he was not the one who brought up this matter in the first place.  It was proposed by the leaders above, but could Old Yang say such a thing?  No, so only he, Director Yang, can take the blame.  Fortunately, the people above also mentioned this matter, and did not require him, Lao Yang, to complete it 100%, so there was still room for maneuver in this matter.  So Director Yang immediately said: "Director Wang, I am willing to accept criticism on this issue. It is CCTV that we did wrong this time. I hope that Mr. Li will accept it. Originally, this matter is not a big one. Our CCTV  What we fear most is wasting those talents who have returned from school. After all, the country is not rich yet. If these educated people waste their talents in vain, we at CCTV would also feel sad. But since Mr. Li has mentioned those well-trained talents.  , your company will fully accept it, so we at CCTV can rest assured. Regarding this issue, we can still follow the rules we agreed on before and will not cause any trouble to you, Mr. Li. " Li Mingbao's expression changed after hearing what Director Yang said.  A little better, but he continued: "Actually, as Director Yang said, this matter is not a big deal. But I am a businessman, and what I pay attention to is integrity. As long as the matter is settled  , then even if I suffer a loss, I will still do business well, because it represents integrity. For us businessmen, the word integrity is more important than business, because the foundation of business is the word integrity.  If you are not honest in your business, then your business will definitely not be successful. This is common in the world. Now that we are our own people, it doesn¡¯t matter if we change a few things, but when we do business outside, if we don¡¯t  Grasp these two words carefully, and you will suffer big losses when the time comes. Especially those foreigners who like to worry about these things most. Even if there is a change in small things, they will make the matter bigger. When the time comes, they will stand  From the moral high ground, it is difficult for you to refute. Coupled with their media advantage, the losses will be in vain and the benefits will not be recovered at all. " Li Mingbao's words were actually not just saying that.  The current project is to tell Lao Wang and others about the mainstream business methods in the world. On this issue, when the mainland went global, it suffered a lot. Before, it didn¡¯t care about some minor contract issues and signed the contract carelessly.  However, there are many loopholes in these small problems that are not conducive to the mainland.  By the time the mainland discovers it, it will be too late. At that time, the mainland has only two ways to go, either to take this loss hard, or to break the contract and take it hard. Although it suffered a loss, it at least preserved its credibility.  .  But people on the mainland often do not suffer such losses because the person in charge is afraid of taking responsibility, so they have no choice but to break the contract. After breaking the contract, international trade is involved, and the international mainstream media naturally do not  They will vent their anger on the mainland.  So if you do this, not only will you suffer a loss in the end, but you will also lose your own credibility.  At that time, the losses will be suffered, and the credibility will not be maintained. If things get too many, the outside media will be given ample ammunition to slander it as much as they want.  Those media don't care about the loopholes in the contracts made by foreign companies in the past, which are inherently unreasonable. They will only see the mainland breaking the contract and being dishonest. Others have the home field advantage. Naturally, they can do whatever they want.  Li Mingbao's words made Director Yang look a little unhappy, but in Lao Wang's ears, he also understood the meaning of Li Mingbao's words, so after listening to Li Mingbao's words, he said with great gratitude  : "We in China really don't know much about international trade. After hearing Mr. Li's words, I realized that there are risks. With Mr. Li's reminder, we will definitely check it carefully when doing international trade in the future.  Contracts, we strive to close those contract loopholes that are not conducive to us, and do not give those people the opportunity to take advantage.¡± ¡°I am just saying that the internationalAs long as you go out to the mainland, you will naturally be able to see the specific situation. You must pay attention to things like signing contracts, otherwise you will suffer a lot. I understand this when I do business in the United States.  It makes sense, so in the United States, I hired a group of lawyers specifically to prevent myself from suffering a loss.  "Li Mingbao said without taking credit at all. Anyway, he also understood that if you really have to wait until specific things happen, you will still have to suffer losses. This is not something that a small businessman like him can reverse. " He said these words just to sell.  A good thing for the mainland. After the mainland suffers too much, the mainland will naturally remember Li Mingbao's words, and then increase its favorable impression of Li Mingbao. After all, ordinary people will never tell the mainland if this is the case.  Okay, how can they take advantage? "Okay, regarding the issue of international trade, if the country is interested in hearing about it, then we will take another time to talk about this issue separately.  Now let¡¯s turn the topic back to CCTV¡¯s cooperation.  Since CCTV has such an opinion, our company will not fail to listen to it. As before, the main reason is that Director Yang was too abrupt when he spoke. No new opinions have been put forward for a long time. Now it is put forward at this time.  , I naturally won¡¯t be in a good mood.  But we will not fail to consider your CCTV ideas.  Having said this topic, I think it is better to have a new plan.  It is not impossible for CCTV to set up its own advertising production company, but considering that CCTV has no foundation in this matter, even if this company is to be established, it is not possible to solve the problem in a short time.  Easy things.  Otherwise, we should follow the first rule. CCTV¡¯s advertising production company will not be established until five years later. In this way, CCTV does not have to rush into battle. At least it will have time to prepare, and our company will also  The quality of CCTV advertising can be maintained well. The planning of CCTV advertising business is not as simple as you think, Director Yang.  To be honest, even Uncle Liu's Wireless has fallen behind when it comes to advertising. The current advertising business is actually a very systematic job. It does not mean that once the advertisement is produced, the advertisement can be directly screened.  There is also a brand issue involved.  The main reason why I lost my temper before was that I was afraid that CCTV would suddenly enter the advertising business and come up with some advertisements that were completely inconsistent with CCTV¡¯s brand.  As for brands, it is difficult to maintain but easy to destroy. If others think that CCTV's advertising brand value is not high, it will be the interests of both of us that will suffer losses.  When it comes to brand issues, maybe those sitting here are unfamiliar with it. This thing is very popular in Europe and the United States now. Japan also has a deep understanding of brand knowledge. Hong Kong is relatively good at this.  Out of date.  If we want to talk about this topic in detail, it will take up a lot of time. After all, now is the time of negotiation, so it is impossible to explain it clearly to everyone.  Let me briefly summarize it in two sentences. To put it bluntly, the brand is actually the added value of the product.  Products without brands can only be sold for five yuan, and they may not be sold.  But for branded items, especially those top brands, if they cost five yuan, countless people will buy them even if they ask for five thousand yuan. This is the added value of the brand.  The quality of CCTV¡¯s resources is understandable and top-notch internationally. What our company has to do is to tap into this brand potential, so that both of us can get rich returns.  If CCTV itself does not have a clear understanding of this issue and rashly produces some relatively low-end advertisements, then it will be damaging its own reputation.  And if the sign is smashed, the consequence is that something that could have been sold for 5,000 yuan can only be sold for 50 yuan. These losses will have to be borne by both of us. If that happens, it will be no good to anyone.  .  This is the reason why I restrict CCTV from producing advertisements now. I am afraid of damaging the signboard.  If CCTV must use its own advertising production company, then I must require CCTV's advertising production company not to produce CCTV's own advertising before it reaches a certain technical level. This is not only responsible for CCTV itself, but also  Be responsible for me.  "Li Mingbao said very seriously. "Li Mingbao's words made Director Yang's face even more bitter. He never thought that there would be so much knowledge in advertising production, and now it involves brand issues.  , let alone he has not considered these things, even the people above have no such concept at all. The reason why they made such a request is that CCTV's advertising production business can be regarded as a piece of power.CCTV has lost it, and it is difficult to explain how much it is, but what brands are involved, content production and other things, no one knows how to solve it. If Li Mingbao had raised these matters before, Director Yang believes that,  No leader would have any idea about Li Mingbao monopolizing CCTV's advertising production business.
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