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Text Chapter 524 CCTV Cooperation Project Negotiation 4

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    Listening to Li Mingbao's words, in this advertising production business, there is some power, but this power is a power that no one likes. Once the advertising is produced, it is your duty. If the production is broken, it is yours.  If you have no political achievements, you will bear a lot of responsibilities. No one will like this kind of power.  At this time, Director Yang really felt that his leaders had too many things to do.  Things that didn't exist before are now happening.  It's okay to do it, and it made me feel guilty, and Director Yang also admitted it. After all, being able to take the blame for the leader is still a good thing for an individual, which means that the leader will remember it.  Live you.  But neither he nor the leader thought that the power he obtained would still be a trouble.  Listening to what Li Mingbao said, Director Yang immediately understood that this advertising production was not that easy. CCTV wanted such power, so it was okay. Li Mingbao didn't hold on to it. He was angry before, but it was just  If you are dissatisfied with CCTV's attitude and vent your anger, it will be nothing.  But the power is given to CCTV. Whether CCTV can do a good job is another matter.  It was originally agreed that CCTV¡¯s advertising business would be initially planned by Li Mingbao¡¯s company. If CCTV¡¯s advertising production department wants to broadcast the advertisement, it must obtain the consent of Li Mingbao and cannot destroy it.  The signboard.  In this way, the advertising production department set up by CCTV is just a place to sit on wax. Even Director Yang himself does not have confidence that CCTV can improve its business level quickly. So this advertising production company,  It is very likely that it is a department that has been established for many years but cannot produce any results. To put it bluntly, this department is equivalent to eating free rice. Whether it is good or bad, Director Yang is not sure now.  But Li Mingbao promised them that CCTV could set up such a department, and the establishment of this department was also proposed by CCTV itself. Whether it is good or bad, CCTV itself has to get him up, otherwise it will really be a joke.  Don't say that Li Mingbao won't agree. Even the leaders can't agree to such a thing. This thing has already disgusted Li Mingbao. If you continue to disgust him, do you really regard Li Mingbao as a person with no temper?  So after understanding that the problem here was very troublesome, Director Yang could only say with a smile: "Boss Li is right, don't worry, CCTV's advertising production department has not produced results that can satisfy you, Mr. Li, in one day.  Then the advertisements from CCTV¡¯s advertising production department will not be broadcast on CCTV for a day.¡± Hearing Director Yang¡¯s words, Li Mingbao also smiled and said: ¡°If Director Yang can guarantee this, I will be relieved.  It is not easy to build a mature brand. Although CCTV occupies a unique market, it is not easy to truly tap this brand. Only by working together can we accomplish this.  . Regarding this issue, let¡¯s talk about it first. Anyway, we can discuss some details later. We should settle the main payment first, and then we can consider it as a completion of the negotiation.  While we are talking about cooperation on several other projects, we cannot spend too much time on the negotiation of CCTV advertising. " Li Mingbao naturally did not know Director Yang's inner complaints. After Director Yang understood that the matter was difficult to handle,  He didn't want to take up this topic, and Li Mingbao also didn't like to talk about this topic for a long time.  After all, to be honest, this matter is not a good thing for their company. It would be best if it can be brushed aside.  After neither party wanted to talk more about this topic, Director Yang quickly brought the topic to the terms of cooperation: "Then let's start talking about the third issue now, which is the most important issue, and that is about  Regarding the issue of advertising revenue, we have discussed before that the advertising revenue is divided into half, that is, 50-50. Your company will provide technical and human resources to transform our CCTV advertising business department, and we will handle the subsequent profits according to the rules.  , is that what you said? " Finally, it was time to eat meat. Li Mingbao was really excited at this time. Half the profit for one person was really huge for Li Mingbao. Think about the annual advertising revenue of CCTV in the future.  How much? If he can set this standard now, it will be equivalent to occupying a big gold mine from the beginning. In the future, he will never be short of RMB in the mainland, and he can also control the entire entertainment industry, especially the mainland.  The entertainment industry has a profound influence. On this issue, if he is not anxious, who else can be more anxious.  "Yes, that's what it means, half of the family, fair and reasonable, CCTV will provide resources, and we will provide technical and manpower transformation, so that we can achieve a win-win cooperation." Although Li Mingbao was very excited in his heart, he still had a smile on his face.  It looks like this?The result was not very exciting for him.  Although at the beginning, Li Mingbao said at CCTV that the future revenue of CCTV¡¯s advertising would be at least tens of billions of yuan.  But Li Mingbao understood that although such words were true, CCTV, and even the leaders on the mainland who knew about this matter, would not believe Li Mingbao's conclusion. Even if they did believe it, they also understood that such a profit amount would not be available for a while.  It's definitely not going to work well, and maybe we won't be able to achieve this goal in ten or twenty years. So this is, at best, a bright future. Things in reality can't be that simple.  With such a large amount, it¡¯s okay to think about it, but don¡¯t take it seriously.  Being able to make billions of RMB a year makes everyone smile.  Half of the family, it seems that Li Mingbao is taking advantage a lot, but in these years, CCTV will never think that Li Mingbao is taking advantage, but will think that Li Mingbao is taking advantage of CCTV. After all, if there is no Li Mingbao, if CCTV wants to achieve such business goals, then  I don¡¯t know how long it will take, but Li Mingbao is working hard to see the cash as soon as possible. Under such circumstances, CCTV can still account for half of the profits. What else can it be but taking advantage?  So after Li Mingbao admitted, Director Yang said again: "As for this issue of profit distribution, CCTV actually has another algorithm. I think this algorithm is in the common interests of both of us." Hear  When Director Yang said this, Li Mingbao's heart skipped a beat. Is CCTV's appetite so big now?  Want to share more profits?  It's not impossible to do this. Anyway, even 10% of the profit is still a huge amount for Li Mingbao. But letting CCTV take more profits in vain makes Li Mingbao feel aggrieved, but there is nothing he can do about it.  , who said this is dealing with the administrative department? If CCTV does not agree with its profit distribution model and refuses to cooperate in the end, it will be itself the one who suffers in the end, and someone may take advantage.  Not only Li Mingbao thought this way, but also Lao Wang. So when Director Yang spoke, Lao Wang's face darkened again. Why is this CCTV so careless?  Which is more important, cooperation or money?  Without Li Mingbao¡¯s cooperation, would you, CCTV, be drinking from the northwest wind?  What does it mean to push the envelope even further? In a situation like yours, CCTV is just pushing the envelope. It¡¯s not easy for you to meet a Hong Kong businessman like Li Mingbao who is easy to talk to. Can you, CCTV, save some face?  Doesn¡¯t this discredit the country?  "Lao Yang, you CCTV have had enough. Do you want to talk about discipline? Let me tell you, Boss Li has made enough concessions now. How can another foreign businessman give you CCTV so many conditions? Not grateful.  Forget it, are you still trying to push the envelope? I don¡¯t think you can deliver this report. Where is your CCTV¡¯s awareness?¡± Lao Wang said with a dissatisfied look on his face.  Hearing Lao Wang's words, Director Yang was speechless. He said half of what he said, but he didn't expect to make such a big mistake, so he immediately said: "Director Wang, at CCTV, of course, we are not trying to push the envelope, but to give more.  Mr. Li gave up the profits. Patriotic businessmen like Mr. Li should have been protected by our joint efforts. How could we, CCTV, do such a thing? Actually, what I want to say is about what we, CCTV, have gained.  The profits are high, and I want to give up 10% of the profits to Mr. Li. After all, without Mr. Li, we don¡¯t know how long it will take for our CCTV advertising department to make more money.  Mr. Li is busy, providing manpower and material resources, and we at CCTV will provide resources. In this way, we at CCTV will get 50% of the profit. We at CCTV also feel that this money is hot, so we were thinking before, 100%.  Ten percent of the profit will be given to Mr. Li, so that Mr. Li can recover his capital faster. In other words, in terms of profit distribution, Mr. Li can occupy 60% of the profit in the first ten years, and then we will change the profit distribution.  "This is more or less the same. Mr. Li is busy and has to cultivate talents for you. If CCTV can still take 50% of the profits with peace of mind, I feel that it is outrageous to do so now.  Well, in the first ten years, the money earned was not that much, so it is appropriate to give Mr. Li more profits. It is also common sense to discuss it later. So let¡¯s do this. Mr. Li, what do you think?  How?" Lao Wang said at the end and looked at Li Mingbao and asked.  Li Mingbao¡¯s current belly is relatively large.  After hearing these words, which were like a roller coaster, Li Mingbao didn't have any surprised expression on his face.  Now that Lao Wang asked this, Li Mingbao immediately said: "We business people all pay attention to integrity, especially in such cooperation, it is natural to be based on integrity. I really appreciate CCTV's behavior of giving away profits.  Only by being humble to each other can we make the cooperation more lasting. But I cannot accept CCTV¡¯s good intentions. After all, the premise of this cooperation is CCTV.??'s resources, this resource is already there, no one can take it away. I am just developing this resource now, essentially for money.  In business, to be honest, I can account for 50% of the profits, which is actually very impressive. Another 10% of profits will definitely not work.  "
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