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Text Chapter 356 Why should I let you take advantage?

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    "The advertising business is still contracted? How new is this? It doesn't make sense! Even if we want to do advertising, it is our internal affairs at CCTV. If it is contracted, how will the money be calculated?" Director Yang heard what Li Mingbao said.  , the first impression was that Li Mingbao was taking advantage of their CCTV, and he was taking advantage so blatantly.  The resources of CCTV belong to CCTV, and advertising is also done by CCTV. There is no need for outsiders to interfere. Even if Li Mingbao is a Hong Kong businessman, there is no reason to interfere in CCTV¡¯s internal business.  Besides, although the term contracting is not new now and many people are doing it, there is no precedent for it to be applied to departments like CCTV.  Even for those who contract state-owned enterprises, although the state is promoting it, their actual actions are not big. Those state-owned enterprises do not have people at the director level. From this point of view, it proves that even if the central government is reforming, it has no plans to do so all at once.  Just increase the pace.  This is true for state-owned enterprises, let alone large departments like CCTV.  Engaging in contracting allows Li Mingbao to make a lot of money. Where is the room for cooperation?  It was purely to send him money. Even if it was preferential treatment for Hong Kong businessmen, it would not be to this extent, right?  Not only does Director Yang think this way, but Director Zhou actually thinks so too.  Although he didn't know that CCTV's advertising would become so profitable, after being reminded by Li Mingbao, he would not look down on this business.  Now Li Mingbao said in front of them that he wanted to contract this business. Wasn't he just taking the money they could get into his arms?  Hearing what Director Yang said, Li Mingbao felt relieved.  Because Director Yang did not refuse outright, and even mentioned the issue of how to calculate the money in the end, it proved that this matter was not completely out of the question.  As long as Director Yang has such intention, it will be a success for Li Mingbao.  ¡°After all, Li Mingbao had done enough homework in order to engage in this business, otherwise, he would not have casually given ideas to Director Yang and the others.  "Indeed, advertising is an internal matter of CCTV. It is impossible for people like me to get involved. But in reality, Director Yang, you might as well think more about it. CCTV's advertising market is indeed very large.  In the future. Not now. Without me, how long will it take for CCTV to really develop this business and achieve success? Of course, for you, time is not a big issue. Anyway, this piece of meat is CCTV?  If you eat it slowly, you can eat it. When the time comes, the bargain will belong to CCTV. Compared with contracting, CCTV will get more. However, CCTV wants to really develop this business by relying on its own talents.  , the time required is definitely not short, and there are still many difficulties in it. At the same time, although taking it slowly will make CCTV's capabilities more solid, it has to be said that before it is developed, CCTV's capabilities will be weakened.  Advertising resources have been wasted for many years, and neither CCTV nor the country can get this money. It doesn¡¯t matter if the amount is smaller, but in terms of CCTV¡¯s advertising market, the later it opens up, the greater the losses will be.  Big, this amount is calculated in units of hundreds of millions every year. Director Yang, don¡¯t you feel bad for missing so much money? What¡¯s more, if you want to develop this market, CCTV also needs to invest a lot of money?  To update equipment and develop its own talent pool. Whether CCTV can use this money is still a question. Even if it is used, it is still unknown whether it can be used to make money. Therefore, I think I will.  If I contract the advertising business of CCTV, it is actually a win-win situation for CCTV. First, if I update the relevant equipment of CCTV after contracting the advertising business of CCTV, no matter what the equipment is, as long as I update it.  I can purchase whatever I think is valuable, and I won¡¯t care too much about the price. But if CCTV applies for funds from above, I¡¯m afraid the competent authorities won¡¯t be able to do this, right? After all, equipment and other things require foreign currency to buy.  Yes, considering the current foreign exchange reserves in the country, instead of updating equipment for CCTV, it would be better to use it in other more useful places. Just queuing up will take a long time, and CCTV does not know how long it can afford to wait.  Personnel and equipment are the most fundamental things for running a large advertising business, and these things all require money. Whether CCTV can quickly apply for these funds is very problematic, but if these problems are put on my side.  , there won¡¯t be any problems. The funds are my own funds. I don¡¯t have to worry about how I use them. If I leave the business to me, CCTV will be able to make the advertising bigger in the shortest time.  "Qiang, there is a big difference for CCTV with my participation and without my participation," Li Mingbao said seriously.  ????????????????????????????????????????????Originally thought that Li Mingbao was just taking advantage of Director Yang, but now he couldn't laugh anymore.  What Li Mingbao said is indeed what CCTV is now saying.A difficult problem to solve.  For funds alone, especially when it comes to the international purchase and sale of equipment, the RMB cannot pay the bills, and we can only rely on foreign exchange.  But the problem lies in foreign exchange. Even CCTV does not have many channels to obtain it. The foreign exchange it originally has has its own destination. If an extra batch of foreign exchange is used to buy equipment, the people above will definitely say that CCTV is not doing its job properly.  .  It would be easier to apply for RMB, but foreign exchange is not used for necessities, so it is really difficult to get the application approved.  After what Li Mingbao said, Director Yang also understood that Li Mingbao was not just taking advantage without investing.  And Li Mingbao also said that time is not a big issue for CCTV.  Director Yang agrees with this, but he does not completely agree with Li Mingbao¡¯s point of view. Time is indeed not a big problem for CCTV, but for Director Yang himself, it is a big problem.  At his current age, level, and ability, he has a great chance to go further.  If the advertising business can be made bigger and stronger during his tenure as deputy director, it will be a resounding performance and political achievement for Director Yang.  But if you take your time, who knows how long it will take for advertising to be successful?  At that time, he was still debating whether he was in his current position. If something he cared about could not bring him a dime of benefit, Director Yang would definitely not do it.  So for him, if the advertisement can really be effective quickly, it must be effective quickly, which will give him extra points.  Take your time, who knows who is cheaper?  It should be said that Director Yang was still worried about benefiting Li Mingbao before, but now he is afraid that the advertisement will not produce results. The results in his hand are his own achievements and more benefits. On the contrary, the relationship with Director Yang is not  not very big.  Director Yang figured it out, and Director Zhou also figured it out.  It seems that the advertising business is a piece of meat that everyone wants to take a bite of.  But in fact, if this piece of fat is not processed in advance, it is useless and cannot be eaten in the mouth.  In this way, matters such as CCTV advertising contracting do not seem to be so difficult to pass.  After all, only money that is truly earned can be counted as money.  No money earned, no matter how much potential there is, it is only potential and cannot bring any benefit to others.  "Mr. Li said this, it seems that there is indeed a possibility of cooperation between the two of us. With Mr. Li's financial investment, we CCTV can quickly turn the advertising potential into advertising benefits. Without Mr. Li, our  Joining, no matter how potential this business is, it will not bring any actual benefits, because we at CCTV cannot spend such a large sum of money to change anything, and only foreign investors like you, Mr. Li, can do it.  Only then can we promote this matter. In this case, we may really have a chance to cooperate," Director Yang said very reservedly.  "Had it not been for the opportunity for cooperation, I would not have come to CCTV today. The current domestic policy is to introduce foreign investment and revitalize the economy. CCTV's advertising projects actually comply with such rules and regulations. It does not involve other things, it is just advertising.  We have a broad foundation for cooperation with CCTV. If I undertake this business, it will not only benefit myself, but also bring CCTV's equipment and economy to a higher level. It is a win-win situation.  project. And if I come forward, a lot of troubles will be bypassed. Pure economic projects are easier to pass than other things. This will also make it easier for CCTV to quickly obtain funds for development.  Not only can it enrich existing programs, but it can also develop more new programs and gain broader channels. You must know that a TV station has various revenue models. It is not just advertising that generates revenue.  There is also the possibility of income from other programs. Like many foreign TV stations, the commercial projects they have launched are not small, and they can also get a lot of funding sources from these commercial projects.  When CCTV's business has truly matured, it will not only be able to meet people's needs for entertainment, but it will also be able to rely on these projects to obtain more funds and solve more problems for the country," Li Mingbao said with a smile.  Li Mingbao¡¯s words can be understood by all the parties involved.  If CCTV can transform from a purely political department into a department with politics as the main body and profit as a sideline, then CCTV's status in the country will be even higher, which will greatly improve CCTV's overall capabilities.  The same achievement is also a good capital for them, the leading cadres of CCTV.  "If CCTV can transform from a department that relies purely on appropriations to a department that can not only develop itself, but also turn over a lot of funds for national economic construction.  That is equivalent to CCTV having both administrative power and sufficient financial power.  In a department like this, even if the level is not high enough, they still have confidence in what they say.  Even moreIt goes without saying that CCTV¡¯s political status in the country is already very strong, and now it has more power. It is definitely a confident department. At least every welfare benefit for employees will not make the people above them worry.  .
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