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Text Chapter 355 Can I be contracted for CCTV advertising?

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    Li Mingbao had never said this to Director Zhou, so Director Zhou and Director Yang were both frightened when they heard Li Mingbao's words.  Not to mention the total profit of over one billion U.S. dollars, even if the initial licensing fee of two to three million U.S. dollars has been pocketed, they think it is exaggerated.  Patents are not unfamiliar to them. It's not like they haven't heard others talk about patent licensing before. Making a lot of money and licensing fees of hundreds of millions of dollars is not a big deal, especially in the petroleum field.  There are quite a few of these things.  But to be honest, these things are too far away from Director Yang and the others. The so-called other people's children are so many, many good, basically equivalent to a legendary thing.  But they didn't expect that the person in front of them could actually become a legendary figure, and he would immediately become high-end and classy.  Especially when it comes to domestic patents, I have only heard of those who pay fees, but not those who collect fees. It is really unexpected that Li Mingbao came up with such a thing.  And such news has never been heard in China. Is it possible that the intelligence has not been collected properly?  "Can TV programs also apply for patents?" Director Yang really felt that it was new. Even though he was well-informed, he still felt that this thing was not very reliable.  "How new is this? As long as it is intellectual property, it is easy to charge. As long as there is profit, others are not allowed to give you money? This is actually the same as charging for computer software, except that they have the physical object, and mine is just  It¡¯s an idea, and if you register a patent, you can make money.¡± Li Mingbao said.  "Mr. Li, do you want to sell this patent on CCTV?" Director Yang asked with some uncertainty.  "That's not necessary. Even if it wants to sell this thing, CCTV cannot afford the money now, even if it pays in RMB. You must know that my patent is priced based on ratings. If your TV station only  If you can have an audience of over one million people, then the royalties will be only two to three million US dollars. If your TV station can reach tens of millions of viewers, I will not charge less than three million US dollars for the license fee.  Price. With an audience of one billion viewers like CCTV, even if it is a discounted price, it will not be less than tens of millions of yuan, so I have no intention of selling this thing to CCTV, especially now that domestic telephones are not widely available.  Under such circumstances, even if CCTV produces such a program, it will still lose money. The main reason why I mentioned this is to tell Director Yang that I don¡¯t know anything about the TV industry.  It¡¯s not easy to get TV stations nearby, and I also have an agreement with Uncle Liu that I can make money by setting up my own TV station in Hong Kong.¡± Li Mingbao said carelessly.  "So that's it. I thought, Mr. Li, you were here to promote your patent. If the licensing fee is really that high, we at CCTV really can't afford it. It costs tens of millions of yuan to produce a program. Where can we put such a report?"  "I really envy you, Mr. Li, for having such a good mind and making so much money just by registering a patent. If CCTV came up with such a patent, it would solve a big problem."  The director said enviously.  "It's not me who really makes money from this patent, but the TV stations that I authorized. I make a small profit, and they make a big profit. Otherwise, why would they be so happy to buy my patent? To me  , I can only earn a dozen or two billion US dollars at most from this patent, and it would be very difficult to earn more. But for those TV stations, all they can earn by relying on my patent license is at least in the U.S.  Tens of billions of dollars in revenue. When this market really matures, before computers are popularized, the global market for this patent will be worth hundreds of billions of dollars every year. So, I really don¡¯t make much, but those TV stations make more.  , I just earn some hard-earned money." Li Mingbao pretended to be humble and said, typical of being good even if you get a bargain.  Although the money Li Mingbao makes here is only a small amount, what he really pays for is an idea. When his business becomes busy in the future, he will have to hire a team of lawyers to protect his rights and interests.  Don't be too relaxed compared to those TV stations recruiting investment.  "Such a big market, Mr. Li, what is your patent for? A market of hundreds of billions of dollars per year is not a small amount." At this time, Director Yang felt that the young man in front of him was speaking a bit loudly.  , with so much money, even the annual output value of domestic oil sales is not enough. It feels too light for Li Mingbao to be able to create such a big market with just one idea.  Hearing Director Yang¡¯s question, Li Mingbao didn¡¯t show off, and immediately popularized his TV shopping creativity and how advertising effects make money.  In particular, he mentioned the number of phone calls in developed countries abroad to prove that he was not talking nonsense.  After Li Mingbao finished his introduction, a veteran like Mr. Yang couldn¡¯t help but admire him.? Said: "As you said, it seems that it is not too difficult to have such a big market abroad. Telephone shopping is much cheaper for consumers than buying things outside, even if it is from abroad.  People are not short of money, but they will not waste their money. I am afraid that the market capacity you mentioned, Mr. Li, is not enough. Perhaps the actual market capacity is even greater than your estimated market capacity. No wonder you, Mr. Li, are so old.  To make so much money easily, any idea you come up with is equivalent to creating a new industry market, which is quite not simple. " Although TV shopping will be basically the only thing in China thirty years later.  It's like a junk market, and the signs have been ruined.  But I have to say that when this market first emerged, it was quite dynamic.  To be honest, the TV shopping market is actually the precursor of the online shopping market. The rise of online shopping was not inspired by the TV shopping market. Otherwise, if there were so many profit points on the Internet, why were the first few successful?  Among Internet companies, will there be an eBay?  To say that there is no connection here, even a ghost would not believe it.  Thinking about the number of hand-picking parties in later generations, in this TV era before the Internet era, it is not surprising that the TV shopping industry can have an annual transaction capacity of hundreds of billions of dollars.  "I just have sudden ideas sometimes, and I still have the ability to put these ideas in advance, so I gradually succeed. Having said so much, let's talk about the real matters. In the current situation in the country,  It is obviously not feasible to engage in TV shopping. But this does not mean that there is no market for advertising. On the contrary, I think that given the current conditions of CCTV, if we vigorously develop the advertising industry, we will achieve unexpected success.  It has been a few years, but the current situation in China is definitely better than before, and the improvement of living conditions means that there will be more money on hand for things that I didn¡¯t dare to buy before, or that I didn¡¯t need much now.  You can also buy some back. If there is a market, there will be sellers, and if there are sellers, there will be a need for advertising. This is an eternal truth. Under such circumstances, CCTV has very convenient conditions to develop the advertising industry.  Serving the people can also help businesses expand markets, and can also solve CCTV's own funding problems. It is a good thing. Only by not burdening the country can we realize the four modernizations faster!  I think CCTV¡¯s advertising business has great potential,¡± Li Mingbao said eloquently.  "The things you said, Mr. Li, are indeed very reasonable. They also pointed out a path for our CCTV advertising department. This market is indeed promising. But these things are within the scope of our CCTV. Mr. Li, you are so interested.  , I¡¯m afraid you didn¡¯t just come here to give me a heads up, right?¡± At this time, Director Yang calmed down and said.  "It's not that Director Yang doesn't understand the virtues of foreign businessmen. If domestic departments deal with foreign businessmen more, in addition to the Ministry of Foreign Affairs, their TV stations are also indispensable.  I also know that these foreign businessmen have always been unprofitable and can't afford to be early. Even businessmen like Li Mingbao who donated 10 million U.S. dollars in one visit, their plans are even more serious. Let me remind them of CCTV today.  He definitely had other thoughts, otherwise he wouldn't have done so much homework.  So Director Yang simply came straight to the point. Just tell me what you, Li Mingbao, want to do.  Director Yang came up, and Li Mingbao didn't hesitate and said directly: "Of course it's not just a point. In fact, I said so much for one purpose, which is to cooperate with CCTV on this advertising project. If possible, I  I hope to be able to contract the advertising business of CCTV." Although Li Mingbao sounded majestic, he was feeling very uneasy in his heart.  ¡°Because what he said was so domineering. If he contracted CCTV¡¯s advertisements, ten years later, no one would dare to make such a request.  Let alone ten years later, even five years later, CCTV's advertising department has become the advertising department, and neither people within the system nor people outside the system can open this mouth at all.  As for the increasingly domineering CCTV, let alone opening your mouth. Even if you have such thoughts, you have to kill them immediately, otherwise it will be a disaster and no one can save you.  This is not a domineering CEO telling his beloved that I will contract a fish pond for you, nor is it a rich man saying I will contract a special plane for you, but contracting the advertising business of CCTV.  Anyone who is involved in the entertainment industry, whether from mainland China or elsewhere, will tremble when they say this, and the same goes for Li Mingbao.  ¡°It¡¯s just that the benefits are too great, and the current CCTV advertising department has not yet become a climate, so Li Mingbao put forward this request with the intention of detecting leaks.  Even if you can't fully agree, just agreeIn part, it was Li Mingbao who made a lot of money. You must know what a huge group of people CCTV's advertisements supported thirty years later. Li Mingbao's scraps would be enough for him to eat and drink for a lifetime.
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