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Text Chapter 357: The soldiers and horses have not moved, but the food and grass go first

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    Li Mingbao found the right person when he came to CCTV this time. Whether it was Director Yang, Director Zhou, or Director Wu, these three were all very motivated.  After Li Mingbao expressed his thoughts, the three of them were all interested.  ¡°If this matter hadn¡¯t been too big, they would have decided on the project immediately and completed the matter within half a year.  It's a pity that the three of them are not the only ones who have the final say in the contracting of CCTV's advertising business. As I said before, CCTV has many mothers-in-law, and it is not a small number who can manage CCTV's departments.  Even now that Li Mingbao has opened up the connections at CCTV and has contacted Director Zhou of the Propaganda Department, there are also many departments that he still needs to visit.  Li Mingbao only had seven days to stay in the mainland, so it was obviously not feasible to visit them all.  So regarding this matter, Li Mingbao had no choice but to talk about the topic first, and Li Mingbao couldn't go in person to the people he needed to visit next.  ¡°Originally, doing this would easily give people on the mainland the feeling that Li Mingbao doesn¡¯t take them seriously.  But fortunately, the pie drawn by Li Mingbao is really too big. In these days, everyone has little money, and if there is an opportunity to make money, even these big departments will never let it go.  So after Li Mingbao expressed his concerns, Director Yang patted his chest and said to Li Mingbao that he would handle the rest of the matter.  Li Mingbao originally had no intention of being too close to Meng Lang. He had to visit CCTV one by one, which was also his previous purpose.  But I didn't expect CCTV to be so active. After Li Mingbao started, Director Yang and others seemed impatient.  For Li Mingbao, it will be one or two, two or three years later to make money. It is not too late to discuss this issue after the Sino-British Agreement is signed. As long as he can be given a chance to intervene, this matter should be dealt with before the CCTV advertising department is established.  If it is done well, Li Mingbao will not lose money.  But how could he have imagined that the current CCTV was so lacking in confidence? Seeing that there was a way to make money, they would be more active than Li Mingbao.  Not to mention two or three years, they were waiting impatiently for two or three months.  In addition, this matter does not involve political issues. In terms of actual operation, with the endorsement of a foreign businessman like Li Mingbao, the problems are relatively simpler than if CCTV does it internally.  Since he was impatient and Li Mingbao did have something to do in Hong Kong, Director Yang and the others simply helped Li Mingbao wrap up the matter. Whether they could make it to Chengdu depended on them. What Li Mingbao needed to do was to make the preliminary preparations.  It is said that before the soldiers and horses are moved, food and grass go first.  To engage in such a project, not only does it need approval, but even now, with Director Yang and the others, the issue of approval is actually easier to solve.  Compared to Li Mingbao, an outsider, it is easier for Director Yang and others within the system to communicate with those people. Compared with Li Mingbao, an outsider who needs to look the other way, it is easier for Director Yang and others to confirm the news.  When doing things, you don¡¯t have to run through all the departments. As long as you run through a group of people, it will naturally become more and more powerful like a snowball.  Those who follow will also actively participate.  To be honest, when CCTV started broadcasting the advertisement, it was under tremendous pressure, but even so, Director Yang gritted his teeth and got it done.  But if you want to go further, it is not that easy. Reconciliation is two different things.  Previously, Director Yang was unable to improve this business. Politics was one aspect, but the key point is that even if he solved the political factors, they couldn't do it financially. Foreign exchange is needed everywhere in the country, like CCTV  For such a department, it is okay to use foreign exchange for political purposes, but if it is used for business, what is it but a waste?  Therefore, Director Yang cannot solve this problem.  But if it were Li Mingbao, it would be much easier. Li Mingbao¡¯s wealth is not a secret among the top management in mainland China. Li Mingbao can be short of money, but he will never be short of US dollars. With US dollars, most businesses in the world  The products are all available for purchase.  With Li Mingbao joining, not only can he solve the financial problem, but he can also bypass many clauses. After all, Li Mingbao is a foreign businessman, which gives him an extra layer of protection.  If there were no clear rules not to do this, it would be easier than imagined.  And they don't have to bear the political problems, because there is Li Mingbao, a foreign businessman, who takes the blame.  There are basically no disadvantages. If you do it well, everyone will benefit.  If such a good thing is put in front of them now, if they don't take the initiative, their political IQ will really be in question.  Director Yang and the others cannot be idle, and Li Mingbao cannot be idle either.  After reaching a preliminary exchange of information with Director Yang and the others, Li Mingbao also started to get busy. He still had six days left in the mainland. During these six days, he had to make preliminary preparations.  , we cannot wait until Director Yang and others have discussed it, Li Mingbao will not even make the preliminary preparations.?If it is not done, not to mention the equipment and personnel, even the funds are not prepared. Then dealing with these people in the future will be a big trouble.  So after Li Mingbao returned to the hotel, he immediately called over Yi Kang, a top business school student he had recruited in the United States.  This guy Yi Kang, before he followed Li Mingbao, was doing dirty work in the United States. With his ability, he did it very impressively, but because he couldn't stand in the sun, not many people knew about his achievements.  Li Mingbao got him into his hands, and Yi Kang began to become the person who solved Li Mingbao's troubles and provided advice.  Although Yi Kang has not given any better advice to Li Mingbao until now, Li Mingbao doesn't care.  The brain of a military strategist is indeed very useful, but with a person like him who can see the direction of the world, his ability to come up with ideas is not so important. In Li Mingbao's view, Yi Kang's most capable place is not in him  The ideas he came up with were more flawless in handling things, which was more helpful to him.  ¡°Leave any tedious tasks to Yi Kang, he can sort things out in a short time and get things done.  This ability, which is equivalent to that of a secretary, is the best ability for Li Mingbao now.  After seeing Yi Kang enter his study, Li Mingbao asked Yi Kang to sit down first, and then said: "I will return to Hong Kong in a few days, and I will definitely want to be a professional for a long time after that. I can't stay here  Mainland activities. But my layout on the mainland is also very important. Under such circumstances, I must send a very capable person to handle the trivial matters of the industry on the mainland. You also know my plan.  , at the beginning, I thought that even if CCTV would agree to my conditions, there would not be a clear answer when we first contacted, so I did not think that this matter would be resolved in a short time.  There will be a result, and no matter how bad it is, it will take several years to finalize the details and achieve the purpose of signing the contract. But I did not expect that CCTV would be quite interested in my proposal, and  Now we have the deputy director of CCTV and people from the propaganda department helping us run the documents. This is good news for us, but we are also caught off guard. The plan we made before is a bit outdated, and we have to deal with it before they do it.  Before the political issue is resolved, the recruitment of funds and personnel must be fully completed. The issue of equipment is very simple. You can buy it if you have money. And now the mainland has enough even if it does not use the most advanced equipment.  Using something that is too good, given the playback effect of the CCTV channel, is also a waste. From this point of view, if we use slightly inferior equipment for the time being, there will not be many problems. Not only does it save our investment costs, but it can also quickly  There is no need to make a special trip to order equipment. Therefore, the problem of equipment is easy to solve, but the problem of personnel is not so easy to solve. In mainland China, advertising professionals are scarce even in CCTV.  We don¡¯t need to consider talents in this field. In this way, if we want to recruit such talents, we can only complete our task by inviting people from Hong Kong or other places. Recruiting people is not a simple matter. I hope to start from now.  From now on, Yikang, you can put the recruitment of personnel on the schedule and find a suitable leader to be the manager, so that we will not be in a hurry later. " "Isn't it too early to recruit people now? After all, this is mainland China.  Regarding side issues, political issues are greater than economic issues. If this project gets stuck somewhere, then our efforts will be in vain and we will not get rewards. If it is the United States, our company can get such a project.  There is no problem in using all our strength for a huge project, because the profit is huge and it is worth taking the risk. But the problem is that this is mainland China, and we are not very good at politics. Who knows what kind of accidents will happen unless  If we can complete this project 100%, then our investment will be rewarded. Otherwise, if this matter is messed up due to political factors, the losses will be considerable. After all, people who are professional in advertising and are quite capable will ask for their price.  It's not too low," Yi Kang said with some embarrassment.  It¡¯s not that he necessarily opposes Li Mingbao¡¯s project. In fact, the situation on the mainland has too many uncertainties for a Chinese like him.  Even though he is a top student in business school, he is not too resistant to some American propaganda.  Although after coming to the mainland this time, he found that the situation in the mainland was not as exaggerated as advertised in the United States, he was still not very optimistic about the issue of investment.  Especially for this advertising business, although he also understands that CCTV has a large audience, basically at least hundreds of millions of viewers. When it comes to the base, it is definitely a lot, but it is not easy to develop such a market.  After learning about CCTV¡¯s current advertising business,After that, Yi Kang believed that even if the future prospects of this market are very broad, that is the future, it would be too early for Li Mingbao to start preparations now.  It may be a good idea to invest in such a project ten years from now, but now, even if Li Mingbao solves the hardware and software problems, how many companies in mainland China will advertise on CCTV in this era?  The customer base is not too wonderful.
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