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Text 149 Rapid expansion

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    Confidence comes from strength, and this sentence couldn't be more appropriate to describe Li Mo.  The reason why Li Mo dared to challenge fast food restaurants such as KFC and McDonald's in front of his subordinates was not just for the sake of saving face.  In addition to relying on the land enclosure plan to obtain a large number of abundant raw materials, it is of course also closely related to the magic weapon in his own hand.  In the plane mall, there are no less than a hundred kinds of meat products that can instantly kill Colonel Sanders¡¯s ancestral fried chicken secret recipe, and there are countless fried foods that can replace French fries.  It can be said that if you pick two items at random, the taste and quality, as well as the relatively favorable sales price, are enough to attract most of your competitors' diners to your side.  However, this time Li Mo did not intend to actually buy these products such as fried chicken and beef. The price of the goods was more than one billion yuan. On the one hand, he had consumed a lot of working capital for the Shanshui plan. Subsequent store expansion  It also requires a large amount of funds to maintain. On the other hand, if the corresponding preparations are not sufficient, there is no need to develop a new series. For the time being, it will still focus on fruits and vegetables and other vegetarian foods.  In this regard, blended fruit and vegetable products similar to ¡°panda meat¡± are undoubtedly the best choice.  Since it is possible to use several different vegetables and fruits and some common seasonings to create imitation meat products such as "panda meat" that people have never tasted, then it is naturally easy to prepare the flavors of chicken, duck, fish, pig, beef and mutton.  .  It is these products that Li Mo values.  Compared with real chicken, mutton and beef products, in addition to their different intrinsic nutritional value and composition, these vegetarian-made imitation fried chicken and steak products are impeccable in taste.  Of course, there will still be differences, but just like the imitation wood pencils Li Mo bought before, it is difficult to tell whether they are genuine or fake unless you pay attention to some slight differences.  And compared with the price of real meat food formulas, this type of food that is legally controversial in some dimensions is relatively much cheaper, only one-fifth or even less of the former price.  After returning to his temporary production area office in the rural "manor", Li Mo locked the door, sat on the chair and concentrated, then entered the plane mall again, carefully selecting the products he was about to choose.  When he was in the countryside, he just took a quick glance and confirmed that there was such a thing. What he has to do now is to find a specific product and buy it to add to his catering product system.  According to different varieties of chicken and different cooking methods, there are no less than a dozen types of "copycat fried chicken" in the dimension mall, with different selling prices based on different nutritional values.  Since this purchase was only for a counterattack against the opponent rather than a special new product, and the products he had previously launched already had a lot of advantages in nutrition, Li Mo did not pay too much attention to the nutritional content this time. More  What matters most is taste and price factors.  After some selection, Li Mo finally chose a product recipe called "White Wing Vegetarian Fried Chicken".  To put it simply, this food uses ingredients such as flour, fruits and vegetables to make vegetarian fried chicken with the flavor of white feather chicken in the real world, and white feather chicken is also the main source of meat for KFC fried chicken products.  Since the other party copied its own marketing strategy in terms of form, Li Mo simply copied the other party's products in terms of content this time.  The price of this food is about 200 million yuan, which is much cheaper than the real meat formula with more than 1 billion yuan. However, judging from the product description, it is still capable of competing with Sandoz Fried Chicken.  "Ding, congratulations, your purchase was successful" After confirming the product he wanted, Li Mo chose to pay with ease.  The capital of 200 million is quite small, but it is still within the control of Li Mozi, so it will not cause too much financial pressure.  After completing this important step, Li Mo did not rush to call the person in charge of each project in his hand, but took the lead in contacting Fang Chengmin, president of Aida Group, and prepared to transfer the remaining dozens of reserve stores.  ¡ª¡ªIn order to prevent competitors from causing trouble, when we were preparing for the store selection of Yaoxiang Manju, except for a few key stores that came forward to participate in the competition in the name of Yaoxiang for the purpose of building momentum, other stores that were favored by Li Mo  Almost all stores were taken over in the name of Ada Development to hide from others.  Therefore, just when Yum Group and others were thinking about how to suppress Li Mo's expansion plan, they never expected that a batch of stores would be transferred from the shell real estate company under Aida's name to Yaoxiang's name in an instant.  "Expanding and developing so quickly? What secret weapon are you planning to come up with this time?" Fang Chengmin sounded shocked when he heard that Li Mo personally asked for the store he had reserved before.Surprised, he thought Li Mo would have to wait two or three months before considering expansion plans.  After all, the thousands of acres of land he suddenly bought across the country were enough to keep Li Mo busy for a while. How could he return to the store so quickly?  "I had no choice but to be bitten by someone." Regarding this, Li Mo's tone was still as calm as ever, even with a hint of joking, "I don't have any secret weapons, I just want to open the store quickly, and I will always save money."  People were drooling and staring. " "Well, I will fax you the transfer procedures in a moment. " Although Li Mo didn't say it clearly, as an old friend, Fang Chengmin still understood the other party's thoughts and reminded him while agreeing.  I also advise you to be as safe as possible. What you have to face this time is not the opponents in the past. They are large groups with strong backgrounds and careful defenses If you don't do it right, you may be seriously injured. " "I know, thank you for reminding me.  " To be honest, Li Mo didn't have any real determination to win this contest. He just wanted to tell the enemy through a counterattack not to provoke him again before he got completely angry, otherwise the consequences would never be like a copycat.  So simple.  ¡°The first Chinese fast food restaurant in our city, Yaoxiang Manju, officially opened!¡± ¡°Yaoxiang Catering officially landed in xx city, triggering a food carnival¡± ¡°A Yaoxiang Manju theme restaurant appeared in xx District of our city, and it was confirmed to be a genuine chain¡±¡­  Two days later, such headlines appeared almost simultaneously in the lifestyle and food sections of dozens of newspapers and media.  Congratulations on the emergence of this long-heard Chinese fast food restaurant in the city where they live. At the same time, these citizens who have long regarded "Panda Meat" as a product of the same level as "Gubuli" or "Beijing Roast Duck" are also surprised by Yaoxiangman.  With an unexpected expansion speed, it appeared next to him almost instantly without any warning.  Although it came in a hurry, relying on fans' reports and strong media promotion, more than 30 new Yaoxiang Manju stores were launched in more than 20 cities at the same time, almost every one was full, and they were not affected by other fast food restaurants at all.  On the contrary, even compared to the fast food hegemons of the past, there is a tendency to create a siphon effect, attracting more and more consumers.  Of course, no one wants to see their customers flock to newly opened fast food restaurants, whether it is KFC, McDonald's or Yoshinoya, even if the other party's number of stores is still far behind them.  To this end, several traditional big-name fast food restaurants have also made exceptions to launch activities, including handing out coupons and discounting prices in disguise. Especially the two KFC stores closest to Yaoxiang Manju even directly put up "New Vegetarian Products" signs.  , trying to use urgently developed fruit and vegetable foods to stop those who are constantly moving towards Yaoxiang Manju.  As the beverage giants, Pepsi and Yum Brands have launched a powerful media battle, not only cooperating with KFC, Pizza Hut, etc. to occupy unprecedented front-page advertising space on newspapers and websites, in order to do their best to reduce Yaoxiang Catering and other  In order to promote the publicity of competitors, they frequently hold press conferences to launch their new products.  With such intensity, even the old rival Coca-Cola was a little unable to hold back, mistakenly thinking that the other party was brewing a new market strategy, and then also started a TV advertising campaign.  But then the think tanks of these groups discovered that this time Pepsi was not targeting its previous competitors, but a newly emerging catering company, Yaoxiang Catering. Then they all breathed a sigh of relief, but at the same time they couldn't help but be curious.  Investigate the origin of Yaoxiangmanju, which actually attracted such strong resistance from Pepsi.  No one would have thought that just last summer, Li Mo had cooperated with Pepsi to plan advertisements for it, and with the help of the other party, he appeared on Hunan TV to promote new stationery products.  Now in less than a year, the two sides have become competitors on the table, and have completely begun a life-and-death contest.  In terms of strength, no one will doubt the power of Pepsi. Although the audience does not know it, other fast food brands, in addition to adding insult to injury, are also secretly calculating the timetable for the destruction of Yaoxiang Catering.  If Li Mo can¡¯t come up with some new measures, if this momentum continues, it will be a matter of time before he is crushed to death by Pepsi, not to mention the participation of fast food groups such as McDonald¡¯s.  Although anyone with a discerning eye can see that although they are constantly launching new products, the ones that appear in KFC fast food restaurants are just new fruit pies modeled on some combinations made by Yaoxiang Manju.  But its influence cannot be underestimated.  Relying on this move, the other party really made Li Mo feel a powerful invisible storm, blocking his every step of progress, and even directly affecting the business performance and direct income of the newly opened store.  But this did not hinder Li Mo¡¯s second batch of store expansion plans.? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? After the first batch of more than 30 main stores opened in various provinces and cities at the same time, Li Mo, under great pressure, continued to use the remaining five dollars raised by Phantom Ugly Fish and others under the circumstances that others were not optimistic about.  More than a dozen ordinary chain stores were launched on the market, launching a rapid expansion.  As a result, in less than a month, Li Mo has almost surpassed Yonghe Soy Milk from Taiwan in terms of store size, becoming the third largest Chinese fast food restaurant in the country, which can be said to be going against the trend.  And this was also regarded as a provocation by other opponents such as Yum, which triggered an even stronger wave of exclusion and suppression for Li Mo.  If Li Mo was playing guerrilla warfare before, taking advantage of the enemy's indolence to strike, this time, he was actually conducting a positional war.  For this reason, the number of cannons is essential.  (To be continued.)
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