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Text 148 Attack again

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    "What is our new rival going to do?" Seeing that Li Mo did not continue to expand stores according to the traditional path, but went to various villages and countryside in China to cultivate fruit, the catering giants from all sides were a little confused for a while.  . ????????????????????????????????????????????????????????? Not not only Yum, McDonald's and other overseas catering groups that have occupied half of China's fast food market, but also Yonghe, which has entered China's development and rise in Taiwan, and Kung Fu Catering, the only local brand among China's top five fast food.  There is no doubt that from the very beginning of the establishment of the unique Yaoxiangmanju, these catering giants who feel threatened have always focused their attention on this new Chinese local brand.  After learning about the failure experiences of daily chemical giants such as Procter & Gamble and Unilever, they can no longer look down upon the rising industry rivals around them, but have begun to take measures.  Among these measures, the most direct and effective is to continuously launch new product packages and do more activities to increase popularity and consolidate its position.  However, compared with Li Mo¡¯s continuous promotion of animations, novels, mobile games and other promotion methods that are in line with local characteristics, as well as food that integrates China¡¯s extensive and profound dietary standards, KFC and other companies simply give away coupons, change meats or add certain kinds of meat.  The method of seasoning is obviously at a disadvantage.  Therefore, some giants naturally use some secret methods to create some trouble for their competitors.  After all, compared to knocking down the enemy, tripping the enemy is also a common and effective method.  "Mr. Li, I'm afraid we are going to have new troubles." In the afternoon, just as Li Mo and another advance team were inspecting the newly opened fruit farm in the rear area.  Kang Haibo hurried over with a briefcase in hand.  "What's going on?" I saw the other party's anxious look.  Li Mo stopped talking to the planting technician next to him.  He turned around and asked.  "Is it convenient to talk here?" Glancing at the people behind Li Mo, Kang Haibo hesitated.  "Oh, let me introduce you first. These people are all new members of our company. This is the technical director of our production area in Jiang Province, Mr. Gu Ming." Li Mo then pointed to an intellectual-looking man next to him.  Chaokang Haibo introduced, "You will have to deal with them in the future, so if you have anything to say, just talk directly. This can be regarded as letting them integrate into the company atmosphere as soon as possible." In order to ensure the normal operation of these production areas, Li Mo not only spent a huge amount of money this time  After purchasing land, they also worked hard on management, acquiring several fruit and vegetable companies one after another, and striving to establish their own logistics system in the shortest possible time.  And in order to make these new members familiar with his own rules as soon as possible and use them for their own use, Li Mo constantly arranges training plans to allow these employees to quickly adapt to the new job arrangements.  "That's right. Several of our more threatening competitors have recently started enclosure plans and launched fruit and vegetable fast food similar to ours. They have also cooperated with some Japanese animation companies to launch comic products and tried to imitate the aacc to launch a series of marketing  Activities.¡± followed.  Kang Haibo said eloquently, "It can be said that as long as we are doing what we are doing, they will follow closely behind, and the scale will be larger than us. If this continues, I worry that our advantages will not be able to continue to be highlighted.  ¡­¡± The most threatening opponents mentioned by Kang Haibo are undoubtedly KFC, Pizza Hut and other foreign fast food companies that are eyeing Li Mo. Currently, only these market giants are worried about the threat Li Mo brings to them. As for other local fast food, they are not at all  He didn't dare to consider Li Mo as a competitor, and even came to ask for cooperation.  "Are you learning from Chinese traditions?" Li Mo couldn't help but smile bitterly when he thought that these brands that had always been copied started to imitate him.  But thinking about it, it seems that this is indeed the best way to deal with yourself.  Compared with aacc, which has the support of a huge plane mall, it is difficult for even an earth-hegemon-level enterprise to stand up and compete with its products and strive for innovation. The best way is to imitate its opponents in order to take away some neutral swings.  consumer groups.  Of course, these giants will not be stupid enough to blatantly copycat or plagiarize. Instead, they will start from the form, what Li Mo does, and what they do, so as to avoid being hit by their opponents' new tricks to the greatest extent.  ¡°Although our products are very attractive, they are still a bit weak compared to their huge sales scale and publicity system.¡± As he spoke, Kang Haibo took out another bottle of bottled drink from his briefcase, which turned out to be blue Pepsi-Cola.  "Take a look at this." Then Kang Haibo handed this seemingly ordinary bottle of drink to Li Mo.  Taking the drink from the other party,Li Mo took it in his hand and looked through it. Sure enough, a new line of advertisement appeared on the top of the plastic wrapped around the bottle.  "Want to join the Pepsi Alliance and get the latest animation information? Do you want to compete with your favorite stars on the same stage? Click" And in the latest "uncover and win prizes" event held by the other party, it was clearly marked that with the bottle cap code  You can get the chance to redeem KFC coupons or experience new anime.  The practice of purchasing products to obtain codes and exchange them for physical goods has long been common in the industry. However, Pepsi's sudden move is obviously to help its brother group Yum prevent problems before they occur and to put pressure on Li Mo.  ¡°From the perspective of outsiders, this is understandable, right.¡± Then Li Mo handed the bottle of drink back to the other party, showing a thoughtful look.  Obviously, compared to those stationery manufacturers who directly copied their own products, the planning of the large groups is much more thorough. If the previous daily chemical giants were careless and lost Jingzhou, then this time they want to use the paralysis of their opponents to pretend to be pigs and eat tigers.  method is obviously not suitable.  "Indeed, it imitates our routines and does not constitute infringement. There is no way to fight back with this trick." Kang Haibo shook his head helplessly. Even if he went to court, he had no chance of winning. He wanted to stop it through legal means.  It is simply a fantasy for the other party to imitate oneself.  "Then this giant was also involved in the matter of squeezing our suppliers and competing with us for store space, right?" Li Mo thought of another question and asked.  Even though he is a little angry, he is not too worried about his opponent imitating his own ideas so directly. After all, in terms of content, his opponent is definitely far inferior to him. As long as he maintains the advantage in this regard, he will not be suppressed for a while.  What a horrible thing.  Finding out who your enemy is first is the most important thing at the moment.  "According to the current data, as long as we can think of opponents, they all regard us as opponents, but the methods they use have different interests and goals." Hearing this, Kang Haibo looked solemn, "Yum relies on the little sheep.  They were trying to prevent us from entering meat fast food. McDonald's felt that we had affected their expansion plan of 2,000 stores. Yoshino was partly competing for the same type of product market, and partly to vent his anger on the consortium that controlled Toyo no Hana in China.  The opportunity to attack our strength, Starbucks has also made some moves, but at present it is just to prevent the expansion of our beverage business, and there are not many offensive moves. " I heard that the little sheep acquired by Yum is completely inconsistent with its target consumer group.  At this time, they were all brought out to compete with Yaoxiang Catering. The logistics staff who had recently joined Yaoxiang Catering and stood behind Li Mo were speechless for a while.  ¡°As for the method, it is nothing more than using the resources at hand to suppress our product supply channels, poaching and media cooperation.¡± As a senior practitioner, Kang Haibo is obviously not surprised by these methods.  "It's time to expand the size of our store." After thinking for a while, Li Mo said slowly.  In the nearly two months since the New Year, he has focused almost all of his energy on these newly developed lands and devoted himself to his own defense construction. The various fruits he purchased have already been filled in the reserve warehouse, waiting for transportation.  .  Originally, Li Mo wanted to wait for the production area to further develop in scale, and then launch a proactive raid to spread Yao Xiang all over the country in an instant.  But time is running out in business wars. If we don¡¯t take some measures as soon as possible, we may have missed the best opportunity by the time we make our best efforts.  "In addition, don't they want to imitate us? Then we have to take some response measures." After lowering his head and meditating for a while, Li Mo raised his head with a smile on his lips, "Since they imitate us in form,  Then let¡¯s imitate them in terms of content. We can¡¯t suffer in this matter.¡± ¡°Well¡­¡± Although I don¡¯t understand what Li Mo means by imitating them in terms of content, through this familiar feeling.  Smiling confidently, Kang Haibo, who is Yaoxiang's catering manager, seemed to feel that his originally angry and helpless heart was instantly stirred up and his blood boiled.  ¡° After burying my head in the mountain stream for so long, I, the boss behind the scenes who has always been low-key and hidden, is finally going to attack again.  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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