When he heard Wang Zhongfa announce the price, Mo Xiaobei felt as if he had been struck by a bolt of happy lightning. The price was so awesome.
Before coming, he was still wondering what the price of Chenhua Junjie would be.
The price he can afford is between 200,000 and 255,000. In fact, a group of riders in their group have been arguing about the price of Chenhua Junjie.
Of course, no one hopes that the price of this car is too high, because although everyone likes this car, if the price of this car is too high, it will be beyond everyone's financial affordability.
So everyone probably has their own requirements for price. There is a certain range, and everyone has discussed it. If Chenhua Junjie's price exceeds the range they accept, then everyone will form a group to go to Chenhua. Go and bargain. If they don't accept the bargain, everyone can only prepare for the worst, which is to change the store and go to other brands.
After all, no matter how well-made your car is, even if the production line you use is of the same standard as BMW, and the materials used are on par with BMW, your brand is not BMW after all.
When everyone started discussing in the group, everyone felt that no matter how low the price of this Chenhua Junjie car was, it wouldn¡¯t be much lower.
With the configuration of their car, the starting price of 200,000 should be affordable.
After all, you have already seen a lot of introductions about Chenhua Junjie from the Internet. Through those introductions, you have learned that this car has the most basic configuration. Or from the internal electronic configuration. They are far more generous than those so-called mainstream mid-size cars.
??Especially for many people. This car is very outstanding in terms of safety performance, especially the fact that all series are equipped with ESP as standard, which in the eyes of many people is particularly kind.
You must know that these days, even the so-called mainstream mid-size cars have not yet reached the point where ESP is standard in all series, but a domestic car has done so. From this point we can see the sincerity of Chenhua Automobile.
What¡¯s more, in terms of other electronic configurations, as well as the car¡¯s interior, as well as the driving configuration, they are all very kind, so everyone can accept the fact that its starting price is 200,000.
But now, the pricing of Chenhua Junjie has just been announced, and everyone is shocked. The starting price is 155,800, you are so kind. What more can you say?
The entry level is this standard, and basically every level goes up. It¡¯s just an extra 10,000 yuan instead of 10,000 yuan. Everyone can see that there are a lot more things in terms of configuration.
For example, airbags and reversing cameras are relatively advanced electronic configurations. You must know that such electronic configurations are only available in luxury cars with hundreds of thousands of dollars these days. As for several other mid-level cars, they are not available at all. There is no such configuration, even in the highest-level models.
And even the lowest-end models are equipped with reversing radar. Such a generous configuration is really hard to say.
The consumers in the audience are talking a lot at this time, but in the mainstream, the vast majority of people support Chenhua Automobile. After all, their pricing, coupled with the configuration of their cars, make this manufacturer appear to be extremely kind.
On the other hand, even if there were many people who didn¡¯t know the Chenhua Automobile brand originally, there were still many people who were not optimistic about this car company. At this time, they were also stunned by the company¡¯s pricing.
And many of these people are people who sincerely want to buy a car.
Indeed, you will know by comparing it like this. Look, when the Honda Accord was the first to announce a price cut and lowered the entry-level price of a mid-size car to 230,000, everyone already thought that the Accord was kind enough, but now you When compared with Chen Hua Junjie, the gap in everyone's hearts immediately became clear.
The configurations of everyone's entry-level models seem to be quite different. The Accord has such shabby configurations, but Junjie is much kinder. At least the ESP alone can attract a lot of attention. You must know that many people have a negative opinion of Japan. Che has been hesitant to take action because of their safety issues.
And if you look at Junjie, they use more kind materials than your Accord, and they are still kinder than you in terms of active safety configurations. The most important thing is that their entry-level price is almost 80,000 yuan cheaper than yours. Block!
With so much money, even if it¡¯s all spent on gas, how long will it take?
Even if your Honda Accord is saving fuel, how many years will it take to save 80,000 yuan in gas money?
Therefore, many people who were originally not very interested in Chenhua Junjie inevitably hesitated after seeing the display cars on the stage and reading their quotations.
Wang Zhongfa, who was standing on the stage, looked at the performance of the consumers in the audience and became more and more confident, and his admiration for Li Yifan was really as continuous as a surging river.
This little boss is really not a fool. Look at the attitude of the consumers in the audience. Before you think about it, his determination at the beginning of setting the price and his courage are really not something that everyone can have.
¡°If I read out another decision he made, how would the consumers in the audience react?
Wang Zhongfa chuckled inwardly, and then cleared his throat. As soon as the microphone on the stage made any noise, the consumers in the audience immediately became quiet. It seemed that the CEO of Chenhua still had something to say.
"Thank you for your support In order to give back to consumers and show them our determination to build good cars and pay more attention to consumer experience, Chenhua Automobile has also made some Decision. All consumers who purchase Chenhua Junjie products will enjoy a long warranty period of 4 years or 100,000 kilometers. During this period, we will guarantee the entire vehicle for the first two years, and for the next two years, we will The extended warranty will mainly be for large items such as the car's engine and gearbox"
Before Wang Zhongfa finished speaking, there was already a roar in the audience.
As soon as he announced this news, it was like he dropped a big bomb on the consumer group, and the consumers in the audience immediately became excited.
Such a long warranty period is definitely a reflection of the conscience of the industry these days!
¡°These days, legal provisions such as the Three Guarantees Agreement have long been enforced in the automobile industry, especially in overseas automobile markets.
And if there is that company, if it does not plan to implement it, then first it will be called by the local government where the place is located for an interview. If it is not obedient, it will get out of that market.
Even if the local government doesn't care, they will be spontaneously boycotted by consumers in the market because you are discriminating against consumers.
But in China, the situation here has very obvious Chinese characteristics.
Because the group that formulated this three-guarantee agreement is actually the China Automobile Association, which is a very government-run group, rather than the Consumers Association. On the other hand, this association is filled with agents from several major Chinese automobile manufacturers. People, as for the representatives of consumers. . . Haha, they have long been accustomed to being represented.
It was the existence of such a weird group that was both an athlete and a referee that finally led to the Three Guarantees Agreement in the Chinese automobile industry. It took more than ten years for it to be implemented on paper and become binding. provisions.
Before this, if consumers in China bought defective products, it would be very difficult to protect their rights. That¡¯s why there were so many people who used Lao Niu to parade around the streets or were stuck in 4S stores. Such venting behavior as burning the car in front of the door.
As for you expecting the car manufacturer to take the initiative to extend the warranty period, then don¡¯t dream about it. That is simply impossible. Without that car manufacturer, you will cause trouble for yourself.
After all, in the future, as long as you enter their 4S shop for maintenance on your car, they will have the opportunity to kill you at once.
Nowadays, these major car manufacturers in China are generally only one year or half a year of warranty. This warranty is not the entire vehicle warranty. It is mainly about large -scale warranty such as engines and transmission.
That¡¯s why when Wang Zhongfa announced the warranty agreement for their Chenhua car, it caused such a big uproar off the court.
What more can you say about a company like this, which can offer you a two-year warranty on the entire vehicle, and a four-year or 100,000-kilometer warranty on all major components of the vehicle. How dare you say that such a company is not the conscience of the industry?
"I guess you just said that. I'm afraid you can't take a few steps without being slapped to death."
At this time, there were already many consumers in the audience. Looking at the Chenhua Motors logo on the stage, they began to become enthusiastic. This car was not only worth buying, but it was so special that it was worth buying.
There are even many people who were not interested in Chenhua cars originally, but this time they just came to watch the fun, and now they are a little shaken.
The price is cheap, the materials used are kind, and the appearance of the car is not ugly. Although it is not as famous as those joint venture brands, what else can you ask for from such a new company?
The most important thing is that nowThis company's warranty policy will make people feel at ease about them, and the fact that they dare to announce such a warranty policy also shows another problem, that is, they are very confident in their products.
A car company that is so confident in its products, isn¡¯t it still worthy of your trust?
No matter what, they are better than those Japanese car companies, right? (To be continued)