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    "What, only one hundred and fifty-five thousand and eight thousand to start with? Damn, did I hear that right?"

    "So, you only bought such a good car for 155,800 yuan? Damn it, this Chenhua Automobile is really too kind, isn't it?"

    "Hmph! I bought it so cheaply, how reliable is the quality of this Chenhua car?"

    "Fuck, you're just looking for trouble, aren't you? You can't trust Chen Hua, what are you still doing here? Get out of here."

    "That's it, what the hell are you? If Chenhua sells it at a high price, you are saying that they are not patriotic. If they buy it cheaply, you question their quality. What the hell are you thinking in your head?"

    "Okay, why are you paying attention to him? Look at what he's wearing, do you think he is someone who can afford a car? If he can't afford it, why can't you let him say sour words?"

    "Haha, that's right, get out of here. If you don't buy it, why are you so stupid?"

    After the price was announced on the stage, there was a buzz in the audience. Everyone was talking about the price, saying anything, but most people had a relatively calm attitude.

    There are even many car fans who like Chenhua Junjie, and they are very happy when they hear this price.

    Because cars these days are really not cheap. Take Volkswagen's Jetta, for example. They just changed the interior and then launched a so-called new car without even changing the outer shell. Then they told you that the name of this car was  The Jetta King is priced at 180,000 yuan. If you want to buy it, you will be done with it.

    There is a Santana, left and right, the one on the left is called Santana Flying Man, and the one on the right is called Santana Zhijun. If you ask people about the price, one will not talk back at 150,000 yuan, and the other will not bargain at 160,000 yuan.

    ?Those cars, everyone almost vomited when they saw them, but do you want to buy them?  There are only a few cars in this price range. As long as you want to buy a car, you have no choice.

    ??Furthermore, being able to buy a model with an automatic transmission for less than 200,000 yuan is simply unimaginable these days.

    If it were more than ten years later, not to mention 200,000 yuan, but within 100,000 yuan, you could get an automatic transmission model. But now it was more than ten years ago, in this year, before Chenhua Junjie made its debut today,  If you want to buy an automatic transmission model, if you don't have twenty-five thousand dollars in your pocket, don't even think about it.

    So when everyone has few choices, Chenhua Junjie suddenly enters the market at such a price. It can be said that their price is completely beyond the bottom line of many people's expectations.

    You must know that many consumers here who are interested in Chenhua Junjie models came from the various promotions of Chenhua Automobile on the Internet these days.

    Everyone¡¯s interest in Chenhua Automobile has been aroused by those promotional soft articles. Mader uses the same level of production equipment as BMW, and the paint used in the spraying workshop is even the same metallic paint as BMW.

    ?? Can the products produced by such a manufacturer be cheap?

    You know, BMW's cars these days, even the lowest-end 3 Series entry-level model, are priced at more than 500,000 yuan in China. This Chenhua car uses the same production equipment as BMW, and even the same  production standards, can their cars be cheap?

    And it is a chassis specially tuned by Porsche engineers. If this kind of car is understood according to their propaganda, the driving experience should be no less than that of BMW.

    How could such a car cost less than 200,000?

    "Look at the Passat, Accord, Camry and other cars introduced on the Car Owner's website before. What materials are used in those cars?  What kind of technology is used, but even that.

    Among the three mainstream mid-size cars in the market, the cheapest is the Honda Accord, and the entry-level model of the Honda Accord costs more than 230,000 yuan these days.

    And this Chenhua car, in terms of materials, technology, and workmanship, seems to be no worse than the Honda Accord in all aspects. Can they still buy it cheaper than the Honda Accord?

    Even if it is cheap, it¡¯s not much cheaper!

    This is the impression that many consumers have on Chenhua Junjie. Although this is a domestically produced car, everyone has already understood the sincerity of this brand's car manufacturing through its various publicity channels, so everyone feels that they cannot be too  Cheap.

    But at this time, when they heard the general manager of Chenhua Junjie announce the selling price, many people¡¯s first thought was that they had heard wrongly?

    When it was confirmed again that they had heard correctly and were not crazy, everyone had the same feeling that they were crazy about music.

    Damn it, after so many years, our country has finallyFor such a kind and honest manufacturer, the price is truly speechless!

    We won¡¯t compare those foreign brands or joint venture brands. Let¡¯s just talk about the domestic independent car companies. If you look at Geely, they don¡¯t have any models that they can sell.

    As for the other Chery, they have another Son of the East, and the market recognition is pretty good, but how many people are willing to spend money to buy that car?

    If the car had a different logo, people would definitely say it was a Jetta, and the configuration and workmanship inside, needless to say, can only be described in three words: shoddy.

    But for such a scammer, people still dare to ask for more than 150,000 yuan. Now looking at Chenhua Junjie, what else can you say?

    I¡¯m afraid, apart from thanking Chenhua Automobile, you really have nothing else to say.

    And Wang Zhongfa on the stage, the hand that was holding the speech script at this time, slowly relaxed from the initial state where it was white and the veins were bulging.

    He let out a long breath. Fortunately, the worst situation he imagined did not happen. There were no whistles, no curses, and no jeers. Instead, there was a sound of people celebrating. How could he be unhappy?  How could one not feel relieved?

    You should know that before launching this product, Chenhua Junjie had a long internal meeting on the pricing issue. Everyone has been arguing about the pricing mechanism.

    Most people believe that as a domestically produced car that has just been launched and has no reputation or foundation before, the price is definitely the key to determining its fate. Therefore, the price of this car must not be set too high and should be set at ten.  Fifty thousand or so, twelve or thirty thousand, that's about it.

    Li Yifan, who was the chairman of the company at the time, also participated in the pricing meeting and had a heated debate with everyone at the meeting.

    Because he does not agree with such a pricing mechanism.

    In fact, this is not because he is evil-minded, greedy for money or anything like that.

    If this were in a country like South Korea or Japan, Li Yifan would definitely support such a low-price pricing mechanism, because everyone knows that if you adopt such a pricing mechanism, you can completely rely on price wars to crush all your competitors.  die.

    ??And it can also benefit the people and gain a good reputation.

    But Li Yifan did not agree with this view, which is recognized by most people. The reason is very simple, because this is China, and it also involves the bad habits of Chinese consumers that have to be admitted.

    Although he is also Chinese, Li Yifan has to admit this. In this era, for Chinese people, car culture has just begun to become popular. Many people do not really understand cars, and many people even do not know about them at all.  What is the quality of a car?

    ¡°Many people these days buy cars not for the purpose of use, but more for the sake of face and the logo hanging on the front of the car.

    In a society like China with such a strong sense of hierarchy, many people, especially those outside the system, buy cars just for a kind of inner satisfaction, to be different from the inner satisfaction of ordinary working people.

    So if you make a good car and you are trustworthy in the quality of your product, then you should not set the price too low, because if you set the price too low, it will easily make consumers doubt your product.  quality.

    On the other hand, you are more likely to give people a bad consumer experience. Someone spent 120,000 yuan to buy your car. Although he feels that he got a benefit, when he goes out, others will point fingers and look.  , this guy¡¯s car is very beautiful, but why is it so cheap? A car of that size only costs 120,000 yuan.  .  .

    This will make many consumers feel very uncomfortable, especially when the main group of people who can buy cars now are not those born in the 1980s, but those born in the 1960s and 1970s, the group of consumers who value face the most.

    So if you want to give these consumers a lot of face and give them a better consumption experience, then you can¡¯t set the price too low.

    And in a few years, after Korean cars have established a firm foothold in the domestic market, the domestic car market will soon usher in the most brutal price war. Your pricing at this time will definitely have to leave room for the price war at that time.  The corresponding price reduction space is not.  .  .

    So in the end, despite the objections of most people, Li Yifan finally used his status as chairman to finalize the pricing matter, and the price would be implemented according to the price he announced.

    Wang Zhongfa is a staunch opponent of this pricing system, but after all, he cannot disobey the chairman's wishes.? But before he came here today to announce the selling price, he had been worried that this price would not be accepted by the majority of consumers.

    But when he looked at the situation at this time, fortunately, the situation was much better than he estimated. It seems that domestic consumers are not unable to accept high-priced domestic products, but it mainly depends on the quality of your product.

    It seems that what the boss said is absolutely correct. Wang Zhongfa feels that he is gradually becoming more confident!  r1152
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