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Volume One Chapter 208 Design

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    So what to do?  First of all, Wen Xun wants to make such an idea cooler and more interesting!  So how can we make such a virus look cool and interesting?  How can we make it look like a case of Pizza Hut, so that consumers can subconsciously become interested, and then still be interested in trying it?  After Wen Xun thought about it for a while, he decided not to care about whether it was cool or not, but to work on the interesting aspects first.  Just like what he said to the editor-in-chief of Kadokawa Shoten before, Japan in this era Otakus, they have already been a little tired of reading all kinds of comics!  Why do I say this? Because many of these things are commercial writing and creation, and there are often routines that can be found.

    It¡¯s like a Japanese comic from the 1970s and 1980s. The protagonists are all passionate young people, and all of them are strong men who can¡¯t be defeated. All the stories are about struggle, struggle, and struggle.  Even in the 1990s, this legacy still exists. As soon as the protagonist comes up, he shouts that he wants to be a - no - wrong - small - talk - 3.  ¡ª¡ªTo be number one in Japan or something, and then all kinds of passionate and brainless!  Yes, brainless. Many writers and painters in Japan have discovered that it is not good to make the protagonist too brainy, because it will make it difficult for readers with different personalities to get involved, so it is better to make the protagonist have no brains and simple  It is passionate, which makes it easier for readers of all personalities to get involved in the story.  And on the other hand, the protagonist has no personality, so how to advance the plot?  Then wouldn't it be enough to separate the usual practice of letting the protagonist's character drive the plot and put it on some supporting characters?  In such a situation, the artist may only have two days to think about the plot structure!  What unique ideas can you come up with in these two days?  impossible!  So many times you can find that the plot trends in these comics are slightly similar, or the choice of characters, etc., so that everyone can understand it at a glance!  To put it mildly, there are no surprises.  When the protagonist sticks out his butt or someone else sticks out his butt, the reader will know what these people are going to do!  In such a situation, readers will of course feel a little bored.  But maybe many times they don't comment too much on this kind of "boring". After all, everyone does it. Besides, the author still tried his best Wen Xun knows that human beings are a little curious,  It is said that curiosity killed the cat. Even cats are curious, let alone people?  So how do you make it mysterious?  Wen Xun thinks, should we make this somethinginvitation-based?  That¡¯s right, it¡¯s by invitation only!  Normally, it is open to everyone to discuss, but at this time, what if we make it a simple invitation?  In this way, people who are not invited will feel extremely curious and want to know what the invited people are invited to do. Will this have a more attractive effect?  And we don¡¯t even need to do anything particularly secretive to do such a thing, but it can be completely made public in society?  Is it even not limited to the Internet?  This kind of half-covered attitude may make the crowd flock to it, and everyone will be happy to get an invitation?

    Of course, in addition to such a precise method, we must also find a group of people with "low immunity" who are extremely susceptible to infection, and let them spread the "pathogen" everywhere.  It is said that Tencent in China pays great attention to finding and targeting people with "low immunity" when promoting QQ.  The average age of the users they identified is about 20.6 years old. They are a group of people who are fashionable and sensitive to new trends.  This group is the absolute "low immunity" group. They have no resistance to the QQ "virus" and can quickly accept it and actively spread it.  Of course, generally speaking, in order to prevent the "virus" from falling into a "self-hypnosis" state during the flow, the "virus" itself must be given a "self-activation" function. This functional program is often written in the transmission path of the "virus".

    QQ has made some new attempts in the development of communication paths.  In the early days, Tencent established links and QQ software downloads on major mainstream websites, and called on QQ bugs to "Don't call me, please QQ me." Later, through the establishment and dissemination of QQ culture, it encouraged QQ people to establish their own online communities.  Let the QQ family have a stronger sense of belonging.  So the meaning of "self-hypnosis" is that it is "weak in strength." Then after consumers spread such a message, forget it, and it did not continue to spread as expected to achieve the effect!

    ??And Wen Xun feels that the spread model of such a virus actually has to follow the model of a certain network product, which is short-lived.  Network products have their own unique life cycle.  Still taking qq as an example, as a "virus", the cycle of qq is very short. Usually after a version of qq is launched, at first the qq users will chase it crazily because of the novelty, but soon, they will get tired of it.  If the version is not updated in time when they are tired of it, the QQ community will slowly disappear, and the "multiplier" of the "virus" willThe market's acceptance of a new thing will always be different. Experiments show that in the early stages of the introduction of the "virus", there are actually very few people with "low immunity", and the spread of the "virus" will be a  In a gradual and incremental process, as the "virus" spreads, virus-infected people began to appear on a large scale.

    Once the number of poisoned people reaches a certain scale, the role of the product and service information carried by the "virus" itself begins to truly appear.  The audience generally has the characteristics of loving the house and the bird, and naturally transfers their fascination with the "virus" to the products or services it carries, thus forming natural sales of the product or service itself.  At this point, Tencent is also relatively successful.  Through qq's viral marketing, Tencent quickly captured a large number of netizen groups, and then used its existing audience base to successfully develop all-round profit channels based on its own resource advantages, such as text messages, online advertising, online games, and qq registration.  .

    So to put it bluntly, if Wen Xun wants to promote his own set of things and sell his own set of books, he still needs to be very careful about his approach.  Although Wen Xun has now begun to plan what to do, he feels that at the same time, he needs to set some processes and boundaries that need to be paid attention to when planning work, otherwise, if he is thinking about it, he will "go off topic" or do it all at once.  If it's too much or not enough, it's not good.  So what kind of boundaries should you set for yourself?  If viral marketing is to be carried out first, Wen Xun believes that it is necessary to first create an infectious "pathogen" or "original explosion point" to make it an explosive communication topic, infect consumers through spiritual communication, and then continue to spread.  .

    It should be very convenient to create this kind of pathogen or groundbreaking point on the Internet. For example, use fls to create a very interesting game or classic animation. The created game and animation are a good pathogen, through email  Send it around. Whenever people receive an attachment of a funny picture or a cool fls game, they usually forward it to a friend, who in turn forwards it to their other friends.  This snowballing effect can easily create a distribution channel that reaches hundreds or thousands of people within hours.  But having said that, after all, the Internet is not that popular in Japan, so just doing flash is still not enough and inappropriate. Wen Xun needs to think of other ways.  But when it comes to such a groundbreaking point, you still have to be careful!

    The other thing is, of course, to select the target group for transmission in a targeted manner so that they become the initial infected and spreaders of the virus.  Due to the limitation of marketing expenses, it is impossible for companies to fully promote and spread the pathogen. Therefore, after the pathogen is designed, the key to viral marketing is to find "influential people" or "people who are most susceptible to influence".  That is, early adopters.  From some aspects, it seems that at this time it is better to adopt the traditional advertising method and find those relatively famous people, but Wen Xun feels that it is a bit too obvious to specifically look for celebrities at such a time!  Just like the story about Pizza Hut, they didn't say they were looking for celebrities. What they were looking for was Well, they were looking for the kind of white-collar workers who would be interested in taking advantage of this kind of thing?  So we should find the right people to spread the message to?
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