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Before Happy Farm went online, it attracted the attention of many people, including Han and Tang Weibo users, other Internet companies, and opponents including Penguin Company.
Therefore, in the first time it was launched, the number of users trying it out was quite large.
Within 1 minute, Happy Farm had more than 6,000 users, and ten seconds later, a user completed the first harvest.
The system prompts that radish that normally takes 10 minutes to mature can be ripened using chemical fertilizers. The user uses chemical fertilizers, so they can be matured and harvested in advance.
Within 10 minutes, more than 500,000 players played the Happy Farm trial. Probably because the game was too boring, many players chose to give up.
? 1 hour later, there were more than 3 million trial players of Happy Farm, and more than 90% of the users planted their own crops, but more than 90% of the users chose to exit the game within 5 minutes.
The first batch of users recommended by Happy Farm or the first batch of users who follow Happy Farm are basically gamers, and they all play client games.
When I first saw Happy Farm, I didn¡¯t think this game would be very fun. During the trial, I found it even more boring.
Even if the game reduces users¡¯ trial costs through brainless automatic planting, the real conversion rate of users is not high.
Yi Xiaohai could imagine such a situation, so he was not surprised. However, Li Yin and Wang Meng were a little disappointed.
¡°It seems that there is a long way to go to reach 10 million users.¡±
"Don't say 1 million. According to this churn rate, we might not even reach 1 million active users in 3 days."
There is an essential difference between the number of users and active users.
The evaluation standard for active users of Han and Tang Weibo is to log in within 3 days, and the conditions are very loose. Currently, there are only more than 15 million active users of Weibo.
The evaluation standards for active users of games are different. Usually, you must log in to the game once in two days, and you must log in for more than one hour to be considered an active user.
Nowadays, users basically leave in about 5 minutes. Whether the remaining users can continue playing is unknown.
Yi Xiaohai is not in a hurry:
"Happy Farm requires many friends to be interesting. It is currently in the initial stage. Many people have not been able to feel the charm of this game. Our activities have not yet started. It is normal for this situation to occur."
¡°Will users come back if they churn?¡±
¡°Our activity only requires them to complete some small tasks to get rewards. They don¡¯t need to spend a long time, and many people will be willing.¡±
"I hope so."
Wang Meng doesn¡¯t have much confidence now.
He thought Happy Farm would be popular, but judging from the attitude of netizens, he didn¡¯t seem to like the game.
¡¡
When Yi Xiaohai and the others were discussing Happy Farm, Penguin and Goldman Sachs were also paying attention.
Tonight, many big guys in the Internet industry are actually paying attention to the situation of Happy Farm, and most of the big guys expressed strong disdain for this game.
Everyone knows that the legendary game is popular all over the Internet, and many popular games are PC games. Web games like Happy Farm have rough graphics, lack of interest, and lack of storytelling. They are no different from home games.
"However, they have a close cooperative relationship with Han and Tang Dynasties. No matter what, they must support it. Otherwise, if Yi Xiaohai starts talking, they have never played it, which is a bit unjustifiable."
Penguin pays attention to Happy Farm with a cautious attitude.
Because they had a falling out with Han and Tang, and Han and Tang suddenly quit the game, Xiao Ma always felt that Han and Tang were targeting them.
He just played the game and got confused.
"Lao Zhang, what kind of medicine is sold in the gourds of Han and Tang Dynasties? It doesn't seem to be aimed at us."
Zhang Danqing pushed up his glasses and frowned;
¡°It¡¯s probably not aimed at us, but this game is a bit special.¡±
"It's special there. I feel bored, right?"
"Have you noticed that although the game is simple, it is very interactive, but it has not been shown yet."
Under Zhang Danqing¡¯s reminder, Xiao Ma opened the game interface:
"I didn't feel it."
"You should pay attention to study the rules of the game. Stealing food requires the interaction of friends."
"I've seen that. The key is that there are not so many friends in the game."
"There are so many users on Jiuzhou Blog Network, and users can follow each other. If Happy Farm directly imports the data, there will be friends!"
"Even if you have friends, what¡¯s the point of just stealing food? "
Brother Xiao Ma doesn¡¯t think Happy Farm is that great and is very unimpressed. Zhang Danqing also doesn¡¯t understand. He just feels that Happy Farm is not that simple.
" Happy Farm can be popular and become a classic because of its excellence. Yi Xiaohai knows the characteristics, so he is very confident.
It just didn¡¯t start well, so he gave Wang Meng an order: start the event.
¡¡
Happy Farm has been online for two hours. It is already 8:30 in the evening, which is the peak period of the Internet. Han and Tang Weibo officially pushed a message:
"The data between Han and Tang Weibo and Happy Farm are connected. Users only need to click on friends to import. Friends who follow each other on Weibo can become good friends on Happy Farm and play games together."
"Happy Farm now launches the overall game rankings and friend rankings. The first place in the friend rankings can get a gift pack of game props every day. The top 10 in the game rankings can share the 10 million cash prize."
"In addition, every user who invites friends to enter the game will receive props and fertilizers as a gift. If more than 30 friends are invited to become valid players, a 500 yuan cash red envelope will be given. The more you invite, the more you will receive."
? The news on Han and Tang Weibo was released, and users were excited.
Those users who did not continue playing immediately regretted it. If they had kept playing, they might be ranked in the top 10 and be able to participate in sharing money!
Weibo users rushed into the game again, regardless of trivial matters, and began to think of ways to grow vegetables and upgrade.
They found that upgrading required planting vegetables, and it took time for the vegetables to mature. Fertilizers and other props could shorten the time, so they tried to find ways to get the props.
Inviting friends can get props, and they will find those gray friends in the friend list. They are all users who have not yet opened Happy Farm.
Send the link, and as long as the friend clicks in through the link, he can get the props.
Some users find that their friends have already registered for the game, so they develop their real-life friends to join the game.
In short, even if you cannot get into the top ten of the rankings, it is still good to invite more friends and get 500 red envelopes.
In the first two hours, there were almost 200,000 active players in the game.
Now half an hour after the event was launched, the number of active players in the game has risen to 800,000, and the number of newly added friends has reached more than 2 million.
Happy Farm has attracted enough users by burning money, and now the key is whether it can retain users.
? If the user becomes addicted to the game within 3 days, they are considered successful
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