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The party scene is the top priority, and the work on the hotel side is also very important.
Because the core purpose of this event is to promote Yishi Resort Hotel,
Therefore, the hotel must welcome consumers with the most perfect attitude and establish a good reputation.
Yi Xiaohai arrived at the hotel early in the morning.
Hua Ye¡¯s plane will arrive in Jinling at noon, and he will arrange a car to pick them up at the airport.
Zhao Yu saw him and reported on some current work progress.
The New Year's Eve concert is not a commercial performance, but a party organized by Yi's Resort Hotel to give back to consumers.
The 5,000 lucky people selected must be members of the hotel.
To become a hotel member, you must have spent money or recharged money in the hotel.
Although the preparation time for this event was very short, it was covered by national television advertisements and media reports, and the news spread throughout the country.
Those who want to watch the concert but are not hotel members and have not spent money at Yishi Resort Hotel, the only way is to top up and become a member.
So, in just a few days, there was a recharge wave at Yishi Resort Hotel. It should be a recharge tsunami.
More than 30,000 people applied for recharge on-site at the Magic City branch, with a recharge amount of up to 11 million.
The number of people recharging on-site at the Yanjing branch is similar to that in Magic City, but the amount is slightly less, less than 11 million.
The number of recharges in Jinling, Susu and Hangcheng is much lower, but the recharge amount also exceeds 8 million.
If it is impossible to handle on-site, you can handle it over the phone.
According to statistics, more than 200,000 people have recharged to apply for membership. The specific recharge amount is still waiting for feedback from the bank.
But the minimum standard for recharging is 200, and this part is at least 40 million.
Yi Xiaohai didn¡¯t expect those kings and queens to be so charming.
In just a few days, the recharge amount reached as high as 86 million, which is really scary.
He didn¡¯t even think about how difficult it was for so many kings and queens to gather together. Spending 200 yuan to buy an opportunity was not a loss at all.
Besides, the recharged money is still in the account, and you might have the opportunity to spend it one day.
"We ended the activity yesterday morning, otherwise the number may increase, and it is possible to exceed 100 million."
Zhao Yu never imagined that the concert would be so attractive.
Yi Xiaohai really didn¡¯t expect it.
¡° Even if we put it 20 years later, when living conditions are much better, it will be difficult for a concert to reach such a grand occasion.
Based on the current situation, this event may or may not result in a loss.
"Have the 5,000 viewers selected you?"
"The selection was made yesterday afternoon, and it was done randomly. However, I took the initiative and added 1,000 places. After all, the number of people was unexpectedly large"
¡°It¡¯s better to have more.¡±
Yi Xiaohai didn¡¯t expect the effect to be so good. Hundreds of thousands of people chose 5,000, but it was a little less.
By selecting 1,000 more people, the pressure at the performance will not be very high.
"Has there been any change in the hotel's order situation?"
"Since last night, we have been receiving orders one after another. As of this morning, 60% of the rooms for the night of the concert have been rented out. It is estimated that they will be fully booked today."
The list was announced yesterday afternoon. Some people may not have rushed to book a room yet. There should be a peak today.
¡°One more thing, the air tickets of the selected lucky spectators must be reimbursed on the spot, and the hotel must be prepared not to miss it.¡±
The time for the event is relatively tight. After the list comes out, those people only have two days to come to Jinling and must take a plane.
Yi Xiaohai promised those people that they would reimburse their plane tickets.
"I told Lili that all four Jinling stores can reimburse air tickets on site after identity verification. The finance department of the head office has also assigned a group of people to the other three stores, and the cash is well prepared to ensure that it will not affect hotel operations. .¡±
"Who is in charge at the No. 4 store?"
"It's Zhou Dafei, the vice president of the operations department."
Zhou Dabin is one of the new recruits of the hotel. He once served as the vice president of a foreign-funded five-star hotel.
Later, when he left his job and returned to China, Zhao Yu recruited him.
"How capable is he? Can he get used to the hotel culture?"
"The integration is pretty good. He came back from abroad. He doesn't have a heavy bureaucracy and his personality is relatively rigorous. In order to understand the operation of the hotel, he has worked on the front line, so he doesn't have any questions.question. "
"You must make arrangements for the car tomorrow. The audience plus the company's own people will be close to tens of thousands of people. Make sure there are no mistakes."
"The car rental company does not have that many cars. I contacted the bus company in the city. They will open special buses tomorrow to pick up and drop off employees from several companies. The buses and minibuses will all be reserved for the 6,000 spectators."
"This is acceptable."
Zhao Yu now has a lot more initiative in doing things. He is no longer as timid as he was at the beginning, but can be more relaxed.
"You contact Zhou Dafei and remember to ask him to leave 40 rooms. When the time comes, the performers from Xiangdao will want to stay."
"Xiao Hai, why not arrange for the performing guests to go to Caesars Hotel? After all, this time we mainly let more guests experience the hotel's services and let them become our living advertisements. It would be better to have 40 more rooms."
"I know this, so I just reserved 40 rooms."
There are too many performing guests on Hong Kong Island, plus assistants and the like, so 100 rooms may not be enough.
Yi Xiaohai left 40, which was the minimum.
Yi's Resort Hotel held a New Year's Eve concert, and all the performing guests stayed in other hotels.
Therefore, Xie Yanan, the spokesperson of those famous Yamato Hotels, must stay at Yishi Resort Hotel.
Zhao Yu is only going to let Xie Yanan stay in a hotel, and the rest will go to Caesars.
He did not take into account the possible speculations of consumers. Now that Yi Xiaohai explained, he realized that he had not considered it thoroughly enough.
"I will notify Zhou Dafei and ask him to reserve the room."
¡°One more thing, the main purpose this time is to promote the hotel. The service must be good, and the consumption level must remain the same as usual, neither high nor low, so that they can feel the most authentic hotel.¡±
The first sense of consumers is very important.
In this event, many people stayed at Yishi Resort Hotel for the first time.
The hotel must maintain the usual standards in terms of price and service, neither high nor low.
? such as price.
If you give some discounts, the next time they spend money in the hotel becomes the normal price, they will feel that it is not worth it.
If the price increases, next time they spend money in the hotel, they may feel that the quality has dropped.
The psychological implications of consumption are sometimes far greater than the actual experience.
Therefore, the first store experience must be authentic, so that there will be no contrast in the future.
Zhao Yu nodded to express his understanding.
He studied hotel management, and understanding the mentality of consumers is a required course. He knows how important the first consumer experience is.
"Yi Xiaohai didn't need to remind him, he had already given the order to keep everything as usual.
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