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The end of the year is here,
So many employees of Yishi Resort Hotel and Jingnan Group need to pay benefits, and many things were originally planned to be purchased at Baixing Supermarket.
The price at Nanguo Hypermarket is now cheaper than the purchasing price at Baixing Supermarket, so it¡¯s more cost-effective to buy here.
Therefore, Yi Xiaohai is going to help Nanguo Hypermarket improve its performance and make good purchases.
As long as the activities continue, he will keep buying, and there is no loss anyway. It is regarded as giving more benefits to the employees.
"If we can take the dried Nanguo and stop the activities, those consumers can still go back to Baixing Supermarket.
?To sum up, buy, buy, buy, it depends on who is ruthless.
¡¡
Yi Xiaohai always does what he says when he does things.
That afternoon, wealthy customers suddenly appeared in the Jinling No. 2 hypermarket of Nanguo Supermarket. They did not buy rice or oil, but went to the cosmetic cabinets to scan goods.
After buying the cosmetics, I went to buy electronic products.
In short, only buy expensive ones, not the right ones.
The next day, the abnormal situation was reported to the headquarters of Nanguo Company.
Zhang Bin held a meeting to discuss this matter.
"Starting yesterday, a strange phenomenon suddenly appeared. According to on-site feedback, buyers were eyeing cosmetics, electronic products and large home appliances. They were very familiar with our promotional methods"
Nanguo¡¯s so-called 50% discount on the entire store is also very reasonable.
To give a simple example,
The original price of a certain product is 30 yuan, but with a 50% discount, it should be 15 yuan.
Before the event, the original price was marked up to 40 yuan, and after the discount it became 20 yuan.
The supermarket actually only offered a 30% discount, but consumers thought the 50% discount was worth snapping up.
Similar phenomena will be very common in the future.
But now, consumers don¡¯t know the merchants¡¯ tricks and can¡¯t think of this problem at all.
??When consumers find something wrong, they won¡¯t care so much because the price is cheaper.
Of course,
Not all products are included in the manipulation.
FMCG products with large sales volume and high purchase rate will definitely be manipulated.
Those products with low consumption and low sales rate will still be given a 50% discount.
Yi Xiaohai targets cosmetics and electronic products that are small in size, high in value and heavily discounted, and he is very ruthless.
"Mr. Zhang, it seems that the person who did it is very familiar with our methods, and it should be done by a colleague."
In this day and age, there is no such thing as an army of people trying to exploit vulnerabilities in businesses.
This is why Nanguo Company has the courage to do a 50% discount event.
??If their actions were taken 20 years later,
As long as you dare to offer a 50% discount, someone will clear out the store and make Nanguo bleed like a river in minutes.
Therefore, it is very possible to infer that they are peers, otherwise they would not be so professional.
Zhang Bin also recognized this possibility:
"The 50% off opening discount breaks the status quo of the market. It is normal for retail companies to be jealous. However, as far as I know, those foreign retail groups will not do this. I guess they are local companies."
Huajian Company is a shareholder of Nanguo, and Li Mingyu is the representative of Huajian Company, so he naturally attended the meeting.
"Is President Zhang the Jingnan Department Store?"
Li Mingyu pointed the finger at Jingnan Department Store.
"The possibility of Jingnan Department Store cannot be ruled out."
Zhang Bin could not have imagined that the second company would respond so quickly.
Only the supermarkets with the greatest impact can take immediate action.
Another point,
Most of the local supermarkets in Jinling are small businesses. Only Baixing Supermarket has the ability to buy so many goods at once.
"Mr. Zhang, the big buyer bought 5 million worth of cosmetics and electronic products in just two days. If it's Jingnan Department Store, how will they deal with so many things when they buy them back?"
Someone raised doubts.
¡°Jingnan Group spends so much money just to cause trouble. This will also hurt both sides and no one will benefit.
Because those goods can no longer appear in ordinary supermarkets,
If they dare to do this, Nanguo can sue Baixing Supermarket for bankruptcy.
So Jingnan Department Store seems to have no motive for doing this.
"We used low-price activities to seize the market of ordinary supermarkets. It is normal for them to counterattack like this."
"Do they need to fight back in this way? With so much money, they might as well do it themselves??Wouldn¡¯t it be more beneficial to hold a half-off event, or wait until our event is over before they hold another event? "
Most people still can¡¯t understand it.
In fact, Li Mingyu is not sure whether Jingnan Department Store did this.
But it¡¯s always right to put ten pots on Jingnan Department Store¡¯s head first.
He wanted to say a few more words, but Zhang Bin spoke.
"It's very important who is causing trouble, but the most important thing now is to think of a countermeasure, how to stop the loss. If they continue to buy like this, Nanguo's losses will be serious."
Zhang Bin doesn¡¯t have the energy to think about what Jingnan Department Store is going to spend money on to buy things.
He only knows now that Nanguo Supermarket is selling at a loss.
For those FMCG products, the subsidies for activities are limited. The key is that if the sales volume of cosmetics and electronic products is too large, Nanguo¡¯s losses will be uncontrollable.
"Mr. Zhang, why don't we directly declare that the inventory is insufficient and start limited supply every day?"
Someone put forward his own idea, but Zhang Bin rejected it.
¡°It¡¯s only been two days since the event started, and purchase restrictions were implemented immediately. It seems that Nanguo Company is not grand enough and affects its reputation¡±
"Mr. Zhang, the purchase rate of those products is not high. Making adjustments will have no impact on the vast majority of ordinary consumers. It is mainly targeted at people who shop in large quantities."
At present, this method seems to be the best.
But Zhang Bin was still a little hesitant.
This method can easily give consumers a bad impression, and those manufacturers will definitely have opinions.
Why do others sell unlimited amounts of milk, but they have to limit the purchase of cosmetics? This is not differentiated treatment.
Nanguo Supermarket doesn¡¯t want to offend so many manufacturers.
"Mr. Zhang, I have a suggestion."
"Mr. Li just said it doesn't matter."
Li Mingyu is full of confidence:
"The purchase limit can be changed to another way, with each person limited to 1 or 2 items. This can curb shopping, and those manufacturers will not have much objection, because their single product prices and profits are much higher than those of FMCG. It¡¯s good quality and makes a lot of money.¡±
Normal consumers will definitely not be able to buy cosmetics and electronic products in batches.
The purchase limit per person can meet the needs of normal consumers and also deter those who shop around.
Although Zhang Bin feels that this method is not perfect,
But it may be the most appropriate solution so far.
"What objections do you have to Mr. Li's plan?"
No one else had any good suggestions, so they could only second the proposal and agree with Li Mingyu's plan.
"Since everyone has no objections, we will implement this plan for the time being."
Zhang Bin made the final decision.
People nowadays have never seen what a real goods sweeping group is, and they don¡¯t know that there are all kinds of strange ways to sweep goods.
They think that this can prevent the sweeping of goods, which is simply fanciful.
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