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Li Mingyu was not in the company, so Yi Xiaohai took Wu Xinyu and chatted for a long time.
It takes time to learn the management model and operating mechanism of Galfo Supermarket.
But there are many places where changes can still be made in a short period of time.
Such as product display, promotion methods, service experience,
These are not high-tech. You can spot the difference just by walking around the supermarket. As long as you pay a little more attention, you can completely imitate them.
As long as consumers have an undifferentiated shopping experience, the gap between them and foreign supermarkets will be narrowed.
¡° However, if you want to compete with foreign supermarkets, the most critical thing is that product prices must be low enough.
Because this is the core issue that consumers care about.
There are currently two stores in Baixing Supermarket, 2 in Beijiang and 4 in the urban area. The volume of goods purchased is not worse than that of hypermarkets such as Galfo and Wodima.
Their purchase prices can be kept low.
As for the preferential conditions enjoyed by foreign investors, Yi Xiaohai can offset them with other advantages.
Because when foreign investors come to the Chinese market, most of them rent properties, and rent is also a big expense.
When Jingnan Group opens a store, it basically buys property. There is no rental pressure and the cost is naturally low.
In addition, Yi Xiaohai is preparing to adopt wolf tactics,
He decided to follow the later Nanguo model and open stores intensively in regional markets to penetrate the business district, leaving no room for development of foreign competitors.
However, opening stores intensively in regional markets requires the cooperation and complementarity of multiple business formats. Convenience stores, community stores, affordable stores, lifestyle supermarkets, and hypermarkets go hand in hand.
Using a combination of multiple business formats to cover the business district, it can also effectively block the flow of foreign investment.
"Write all these down, understand them thoroughly first, and then start conducting market research to find a suitable position. During this time, you should focus on this matter. If you don't understand anything, just ask me"
Wu Xinyu nodded solemnly.
Since he became the general manager of Jingnan Group, he realized that he didn¡¯t understand much.
He himself studied sales, but there is a huge difference between retail and sales.
In the process of applying the theoretical knowledge in school, many of them are overturned. To put it bluntly, they are a bit unrealistic.
Sometimes he really admires Yi Xiaohai,
¡°Obviously he is just a college student,
Financial investment, hotel management, retail management, there seems to be nothing that Yi Xiaohai is not good at.
He was a little ashamed of himself.
"One more thing, how has Li Mingyu been cooperating with you recently?"
¡°He knows more about retail than me and has given me a lot of help. If it hadn¡¯t been for him at the temporary sales industry conference organized by the city two days ago, I would have been blinded.¡±
??Wu Xinyu highlighted Li Mingyu¡¯s role and did not mean to take credit.
"I'm not asking about his work ability, but how he gets along with you and other people in the company."
"I didn't pay much attention to this. He usually doesn't like to talk much and is more serious. Apart from talking about work, we don't talk much about personal matters"
"Then what position do you think would be more appropriate for him to occupy in the group?"
Li Mingyu is the manager of Beijiang Baixing Supermarket and does not have any position in the group. Yi Xiaohai transferred him to help without making any promises.
Because Li Mingyu is too proud and even a little headstrong,
Yi Xiaohai didn¡¯t know where to put him.
The position is too low, he will have some thoughts in his mind.
The position is too high, and Wu Xinyu may not be able to suppress him, which may have negative consequences.
So Yi Xiaohai was not offered any position and wanted to see if he could keep his composure.
Jingnan Department Store currently lacks talents who understand retail.
"But Li Mingyu has changed, and Yi Xiaohai doesn't mind entrusting him with important tasks.
However, he still wanted to hear Wu Xinyu¡¯s thoughts.
In fact, Wu Xinyu was prepared to take the initiative to mention Li Mingyu's position regardless of Yi Xiaohai's question.
He doesn¡¯t understand anything and needs someone to help him.
"How about letting him be the general manager of Jingnan Department Store?"
Yi Xiaohai shook his head directly and rejected Wu Xinyu's suggestion.
"Jingnan Department Store is now an empty shelf, and you must do the construction work. At present, it is best for his position to be within the group"
Jingnan Department Store will be an independent subsidiary in the future, and there must be a reliable person there.
Yi XiaoHai doesn't trust Li Mingyu, at least not now.
Wu Xinyu is a smart man, he understood what Yi Xiaohai meant.
He was still a little touched because Yi Xiaohai trusted him.
"If it's within the group, how about giving it a vice president, who will be mainly in charge of the department store business?"
Wu Xinyu is very adaptable and his position is suitable for him.
But Yi Xiaohai was a little hesitant. He felt that the position of vice president was too high.
However, he did not refute again and respected Wu Xinyu's intention.
¡°Then it¡¯s as you say, Vice President, but don¡¯t tell him about it for now. I¡¯ll come over and have a good talk with him tomorrow.¡±
"Um."
"How are you preparing for recruitment?"
"I have asked a headhunting company to help with the search, but it will take some time. I have contacted the teacher to see if he can introduce a few people. In addition, campus recruitment has also started. The first batch of college students have arrived. With a little training, it should be possible soon. Come in handy¡¡"
"We need to speed up, otherwise the manpower will be dwarfed by the development of multiple businesses here. Another thing is that those college students, including the management, must work for a period of time in every position in the supermarket before they can be promoted."
"This will make the training cycle longer, and will those college students and executives be willing?"
Wu Xinyu¡¯s worries are not unreasonable.
Those college students are the proud ones of heaven, and they are probably not willing to serve on the front lines of supermarkets.
As for those executives, it¡¯s even harder.
¡°The management must understand the daily operation of the supermarket, otherwise they will know nothing and rely entirely on imaginary theoretical knowledge to manage the front-line employees of the supermarket, which can easily lead to the phenomenon of laymen commanding experts.¡±
¡°Only those who have worked in specific positions can truly understand them, otherwise it¡¯s all nonsense. If college students can¡¯t bear the hardship, there¡¯s no point keeping them. As for those senior executives, if they don¡¯t want to, they won¡¯t be promoted in the future.¡±
"But in order to give them motivation, those who are decentralized should be given job promises and told that the company is cultivating them, so their resistance should be smaller."
Wu Xinyu nodded and agreed with what Yi Xiaohai said.
He himself is the best example,
¡°Theoretical knowledge is unrivaled in the world, but managing the family¡¯s shop is only methodical.
????????????????????? But when it comes to managing large-scale retail stores, I¡¯m blinded and often take things for granted.
Combining theory with practice is the only way out.
He has also thought about it. When the time comes, he will take the lead and go to the front line to work.
??Yi Xiaohai doesn¡¯t know what Wu Xinyu thinks. If he knows, he will probably support it.
Because practice is the only criterion for testing truth
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