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The state of observing words and emotions (1)

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    Li Xuanxue felt a little envious as she listened to Yi Xiaohai's talk.

    She could only think of the word "loose", but Yi Xiaohai could analyze it in such detail, as if the vague concepts in her mind had become concrete.

    She must admit that Yi Xiaohai is really awesome.

    However, she can only keep it in her heart, and she will never admit defeat.

    "What's there to show off? It's not just word-for-word, it's not as concise as my two-word summary!"

    "But if you say the word "disorganized", can others understand it? If not, will they be convinced?"

    ¡°Okay, okay, I¡¯m asking you why you let your customers buy so many clothes, I¡¯m not asking you to lecture me!¡±

    Li Xuanxue couldn't talk to Yi Xiaohai and started to get a little impatient.  .

    "Why customers buy clothes is the knowledge of sales, and sales is also the knowledge of observing words and expressions. The four words "observation of words and expressions" involve observation, psychology, knowledge, and even metaphysics. If you want to explain it clearly, it cannot be explained in a few words. You are impatient.  Listen, how do you know the secret?"

    Today¡¯s opportunity is rare, Yi Xiaohai must educate Li Xuanxue well.

    "Okay, okay, then keep talking!"

    Although Li Xuanxue didn't want to hear so much nonsense, she wanted to know how Yi Xiaohai did it.

    "I just told you about observing words and expressions. I said it too specifically. You may not be able to understand it. Let me be more specific. Have you ever encountered someone who is talking to you, saying yes with his mouth, but making small movements with his hands?  ?¡±

    "have¡­¡­"

    Li Xuanyu nodded.

    ¡°That means that person¡¯s true psychology is denying you. For another example, if someone nods and smiles to welcome you, but folds his arms across his chest, it means that he is rejecting"

    " Just like you right now, you are very resistant to my verbosity, but in fact, you still want to know how I sell the clothes, so you are listening carefully, and your eyes and actions have already betrayed you  "

    Li Xuanxue¡¯s mouth moved, but he did not refute, because what Yi Xiaohai said made sense.

    "In today's society, what they say may not necessarily be true. They choose to hide their true thoughts and show others another image. However, the hidden true psychology will always show up in some places, such as sipping.  A mouth, a standing posture, or a blink"

    Li Xuanxue has completely given up speaking hard and listened carefully to Yi Xiaohai.

    Not only her, but Li Xuanyu and Liao Lanlan were also listening, and even the store clerks and senior store managers were listening attentively.

    Because what Yi Xiaohai said is very useful to them.

    Yi Xiaohai is not stingy and talks in detail:

    ¡°Psychological research shows that only 11% of the channels through which people obtain information are through hearing and 83% through vision. Therefore, to express a message completely and exquisitely should be 7% language + 38% voice + 55% expression.  and actions¡­¡±

    " If you want to truly observe words and emotions, you must first have a pair of sharp eyes that can see flowers in the fog. To be able to keenly capture other people's small movements and micro-expressions, you need conscious practice. It is not difficult to learn, but it is truly a rare place.  It lies in the screening of information and information feedback"

    ¡°Information screening requires you to be able to judge which of his actions are invalid and which are valid. You need to judge this yourself, and the most important thing is information feedback"

    "After you select effective actions, what do these actions and expressions mean, as well as other people's way of talking, professional habits, dress, etc., to judge other people's character and psychology"

    "I will explain this to you through the two customers just now."

    When the store was idle, the clerks gathered around. They listened with interest and absorbed knowledge.

    Li Xuanxue, who doesn't like to hear people nagging, didn't interrupt and concentrated on her.

    Because the point is coming.

    "My first customer was purely luck. I won't talk about it individually. I will mainly talk about the second customer and the third customer"

    "The second customer is a female, about 25 years old. She wears light makeup. The skirt is very fashionable but has no brand. The top is a foreign mid-range brand, the shoes are also a foreign second-tier brand, and the bag is indeed an affordable luxury brand. What does this combination mean?  "

    A little girl in the crowd whispered: "She loves to dress up and is willing to spend money?"

    Yi Xiaohai agreed with her words: "You are right, she loves fashion and is willing to spend money, but her financial strength is not high"

      "Why do you say that?"

    "A woman's bag and a man's watch are the most representative. If she is a rich person, the grade of the brand should be very consistent, but her bag is the best, followed by shoes, then tops and then pants.  This situation proves that her financial resources are limited, so she chooses to buy a good bag first"

    Everyone nodded, feeling that what Yi Xiaohai said made sense.

    "Infer her financial ability, and also judge her consumption psychology. She has limited funds, but she likes famous brands, and they are foreign brands. This can be seen from her shoes and tops. However, because of her limited financial resources, she  There will be some differences in the selection, for example, the requirements for pants are not high"

    "Because pants are relatively hidden, few people will notice. She doesn't care about too many conditions when choosing. Our store is an unknown brand in China. When she comes in, she probably needs to buy pants or skirts"

    "At the same time, please notice that she is in a hurry, with a drink and popcorn in her hand. She is probably going to watch a movie later. She is in a hurry and needs to buy pants or skirts immediately. It is best to get this kind of customer. You  As long as you recommend clothes at the right price and suitable for her taste, she won't be too picky"

    Everyone was silent.

    When they were in training before, the teacher also taught them to observe words and expressions, but no one could do it as meticulously as Yi Xiaohai.

    The key is that Yi Xiaohai can recognize the brand and price of the customer's clothes at a glance, which is a bit scary.

    "As for the second customer, it is relatively simple. She is a middle-aged woman with an average figure and about 40 years old. Most of the jewelry she wears is gold. Her bags and clothes are of various brands, but they all have one characteristic: they are expensive.  !¡±

    "This kind of customer is the hardest and easiest to get, because she has strong financial resources and often shops. She may not be easy to fool, and the quality of our store may not be enough, but it doesn't matter, as long as she meets her needs"

    "I was chatting with her for a few words, and she always talked about how awesome her husband was, and she looked at Xuan Yu with a nonchalant expression, her eyes were not very friendly"

    Li Xuanyu didn't expect Yi Xiaohai to talk about herself. She wondered: "Why are you so unfriendly to me and we don't know each other?"

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