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Hotel positioning (1)

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    ??

    Facing Yi Xiaohai¡¯s question, Qin Feng was stunned.

    In fact, before meeting, he guessed that Yi Xiaohai would have similar problems.

    He also thought about the answer,

    However, when he really faced Yi Xiaohai, he felt a little pressure.

    He thought of He Liang.

    If Yi Xiaohai didn't like what he said, wouldn't he just like He Liang, pack up and get out?

    The image of Yi Xiaohai who is bold and even a little cold-blooded in killing deeply penetrates into Qin Feng's heart.

    If his thoughts were known to Yi Xiaohai, he would be so angry that he would vomit blood.

    What I obviously shaped is amiable, easy to be approachable, understanding, and the image of the spring breeze and gallop, how can it become cold -blooded?

    Speaking of which, Qin Feng can¡¯t really be blamed for this.

    He came to the company relatively late, and the only time they met was in the company of Guan Yun.

    He doesn¡¯t know much about Yi Xiaohai.

    In addition, the reason why he heard Yi Xiaohai's name was because He Liang was fired.

    Qin Feng will inevitably think wrong.

    This phenomenon can be seen clearly after a long time.

    But now, Qin Feng doesn't understand, so he doesn't know whether he should say what he really wants to say.

    He suddenly missed Guan Yun a little.

    At least for Yun Zai, he doesn't have to face the big devil Yi Xiaohai alone.

    Yi Xiaohai took the photo and looked at it, waiting for Qin Feng to answer his question.

    But after waiting for a long time, there was no movement at all.

    He looked up and saw Qin Feng standing there in a daze:

    "What's wrong with you?"

    If the other person¡¯s eyes weren¡¯t open, Yi Xiaohai would have thought that the other person was asleep and didn¡¯t move at all.

    Qin Feng finally came to his senses.

    ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????

    At the very least, he wanted to understand that he should report the problems he noticed to Yi Xiaohai.

    If Yi Xiaohai really thinks of him because of his suggestions, then he might as well leave as soon as possible.

    ??If the person at the helm of an enterprise cannot follow what is good, the enterprise cannot last long.

    There is no big future in staying in such a company.

    "I'm thinking about how to say it more appropriately"

    I figured it out,

    Qin Feng adjusted his mood and said what he wanted to say:

    "Boss, Yi's Resort Hotel is to be the best among boutique hotels. This is what you said. It should be right, right?"

    "Yes, this is the positioning of the hotel."

    Yi Xiaohai could feel that Qin Feng seemed to be a different person.

    He also became very interested in what Qin Feng said.

    Because of what Qin Feng said when they first met, Yi Xiaohai knew that he was a person who liked to think and summarize.

    His thoughts may be of some inspiration to Yi Xiaohai.

    "Since we want to be the best among the best, our hotel is not just a place to sleep for consumers. The hotel needs to have characteristics and something that can be deeply rooted in people's hearts. The information reflected by this characteristic to consumers is sensory.  It¡¯s different¡­¡±

    "The Bund is the landmark of the Magic City. We can build a hotel with a European-style petty bourgeoisie based on the international buildings there. It may be difficult to achieve profits in the short term, but it will help improve the overall image of the hotel.  and positioning, because a boutique hotel cannot just be decorated with exquisite decoration, it needs to have characteristics"

    "Although Yi's Resort Hotel is said to be following the boutique route, there was no concept of boutique at all at that time"

    Although I have already figured it out and want to speak out my heart,

    But Qin Feng still couldn't help but glance at Yi Xiaohai cautiously.

    He said it so straightforwardly, the big devil wouldn¡¯t go crazy on the spot, would he?

    When Qin Feng looked over, Yi Xiaohai was also looking at him.

    Looking at each other, Yi Xiaohai understood the subtext of Qin Feng's heart.

    He somewhat understood why Qin Feng was stunned just now.

    "If you have anything to say, just say it boldly, no need to worry"

    Yi Xiaohai¡¯s insight surprised Qin Feng.

    But it also relieved him.

    Since everything has been seen through, there is no need to hide it.

    "I have read your speeches at the Jinling Hotel Industry Conference and the National Industry Conference. Your brand concept and market segmentationThe idea of ????the market is very consistent with the mature foreign hotel chain business models, and is even ahead of its time"

    "In the future, the hotel industry market will be modularly segmented and will find its own positioning according to the needs of different groups of people. Our hotel is now positioned as a boutique hotel with the theme of resort hotel. This hotel also has a clear positioning, relaxed, comfortable,  Leisure¡­¡±

    "But what we are actually taking is a business route, using luxurious modern decoration and five-star service as the main direction of the hotel. This model has a market, but it can easily be imitated and surpassed by latecomers"

    ¡°Because newly opened hotels will inevitably get better and better in terms of hardware, their styles will become more and more diversified, and our advantages will become smaller and smaller"

    Qin Feng did not continue, because Yi Xiaohai just looked at him with a smile,

    No surprise, no thinking, no anger,

    Such a reaction is really strange.

    "Do you think I shouldn't have this reaction?"

    Qin Feng felt that it was too scary, as if he could really see into people's hearts.

    But he still nodded.

    "I won't answer your question first. Let me ask you a question first. Do you know the difference between a specialty hotel and a boutique hotel?"

    Qin Feng thought for a moment:

    "A specialty hotel is a hotel that combines ordinary hotels with comprehensive design elements and uses a certain outstanding advantage as a selling point. A boutique hotel is a hotel with a distinctive and distinctive cultural concept"

    Yi Xiaohai neither nodded nor shook his head:

    "You just stated the concepts of the two, but did not state the difference"

    "My subordinate is stupid, please ask the boss to help me clarify my doubts."

    Qin Feng had no answer and asked Yi Xiaohai directly.

    "You are quite a bachelor"

    Anyone who knows Yi Xiaohai knows that he is in a good mood at this time.

    "I say this, a specialty hotel is not necessarily a boutique hotel, but a boutique hotel must be a specialty hotel. In other words, specialty hotels are a big concept with a wide range. Boutique hotels have certain limitations, or to put it more directly  Whiter, boutique hotels have stricter requirements"

    "So, the biggest difference between the two should be that it is not systematic and easy to copy, and systematic and has a theme that is not suitable for copying. Can you understand what I mean?"

    Qin Feng tasted Yi Xiaohai's words carefully and was very surprised and surprised.

    He felt that Yi Xiaohai¡¯s summary was too accurate.

    "To sum up, your idea is to create characteristics and take a differentiated route. It is very forward-thinking and is indeed in line with the hotel's future planning"

    "Boss, have you already thought of what I said?"

    Qin Feng finally understood why Yi Xiaohai had no reaction when he heard what he said.

    that is because,

    Yi Xiaohai has already thought of the problems he mentioned, or he has his own plan

    ?¡­(Remember the website address: www.hlnovel.com
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