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Ma Jun stayed in Beijiang for three days. On Sunday night, he waited until the commercial street closed before returning to the city.
Instead of going home, he went directly to Jade Home and brought the good news to Yi Xiaohai.
Yi Xiaohai was surprised, quite surprised.
If he remembered correctly, the golden Binjiang Commercial Street in his previous life should have been tepid at the beginning.
To put it mildly, it¡¯s half-dead.
Later, due to the nationwide real estate boom, the development of Beijiang was promoted, and there were more people in the county, so the commercial street gradually became popular.
I didn¡¯t expect that it would become popular in advance now.
Yi Xiaohai thought it was logical.
Ma Jun¡¯s grandfather made clothing, and Jiang Ming used to do foreign trade. He has a natural advantage in attracting investment.
It is normal for the commercial street to gather so many big names all at once to drive popularity.
??It¡¯s hard to think about whether it¡¯s popular or not.
But Ma Jun came here this time not only to announce the good news, but also to seek Yi Xiaohai¡¯s opinion on something.
"Boss, I want to make some planning changes to the commercial street, and I want to hear your opinions"
"How to change it?"
"The fourth phase of the commercial street has not officially started yet. I want to change the fourth phase into an indoor street"
Ma Jun was influenced by Yi Xiaohai and liked to think about shopping malls and some business districts. He found that a good business district should combine indoors and outdoors.
For example, the urban complex mentioned by Yi Xiaohai is also a seamless connection between indoor commercial blocks and outdoor commercial blocks.
But the Golden Riverside plan only had outdoor areas, so Ma Jun thought about changing it.
"Why did you suddenly have this idea?"
Yi Xiaohai asked curiously.
"If it rains, there won't even be a place to take shelter in the commercial street"
Yi Xiaohai suddenly had a black line on his forehead. This reason was a bit too overbearing.
Ma Jun chuckled: "I was just joking. I can't explain the real reason. I just feel that the commercial street in Golden Riverside is very rigid"
Yi Xiaohai was very interested: "Why are you so rigid?"
Ma Jun scratched his head:
"It's true that the commercial street is very popular, but I always have the feeling that I come to the commercial street just for shopping. If I don't buy something, I have to leave. This feeling makes me feel indescribable"
Ma Jun has been in the commercial street these days and has seen a lot.
He feels that people come to the commercial street with a very strong purpose, just to buy and buy.
Leave after purchasing.
Those who come here just for food also leave after eating.
This makes him not enjoy shopping.
Yi Xiaohai didn't expect that Ma Jun's business acumen was so strong now that he discovered the problem of Golden Riverside Commercial Street after staying for a few days.
"Brother Jun, the problem you mentioned does exist. Let me tell you this, the commercial street of Golden Binjiang should be more accurately called a leisure pedestrian street, and the current commercial street planning of Golden Binjiang belongs to the first generation pedestrian street"
"The first generation pedestrian street?"
Ma Jun doesn¡¯t quite understand.
"We can divide commercial pedestrian streets into three generations. The first generation is the current planning model of Golden Riverside. It is just to attract customers and is purely commercial"
"In fact, the reason for the creation of commercial pedestrian streets is to strengthen traffic management in the central area of ??the city, protect and stimulate the development of the retail industry in the central business district. Such a model can not only improve the traffic environment, smoothen the flow of people, and greatly increase the turnover of pedestrian street shops It can not only improve the land, but also revive the business in the central area and prevent the decline of the central area"
"This model generated by special reasons was later widely used in commercial development, and Golden Riverside is one of them"
"This model of commercial street is purely commercial and only seeks to maximize profits, and you will soon discover the disadvantages of this type of commercial street"
The first-generation commercial pedestrian street does have its successes, but it also has many shortcomings.
For example, the rent difference between shops in commercial pedestrian streets and shops outside the pedestrian streets is very large. In the pedestrian streets, there are fewer and fewer small commodity stores that provide basic services, while at the same time, there are more and more large department stores.
For example, commercial pedestrian streets are concentrated, attracting a large number of customers, and the sales of nearby street stores have declined, hurting the interests of these stores.
Of course, businessmen pursue profits and it is understandable that the fittest will survive.
However, the first-generation pedestrian streets were rigid and lackingIf it is uninteresting, it will be eliminated by the inferior ones and eventually disappear.
"The kind of leaving without shopping that you mentioned is the first-generation commercial pedestrian street that left the deepest impression on consumption"
The horse suddenly blossomed.
His vague cognitions became clearer with Yi Xiaohai's guidance.
This is also the reason why when he has an idea, he will discuss it with Yi Xiaohai as soon as possible.
Because Yi Xiaohai can be very prepared to provide him with the knowledge he needs and help him summarize it, so that he can remember it deeply in his heart.
"Boss, if you say that, Golden Binjiang Commercial Street will be eliminated soon?"
"Not necessarily, because Golden Riverside is located in Beijiang and is not in the central area of ??the city. It has little impact on the surrounding areas. Beijiang lacks centralized shopping places. It will definitely not be eliminated in 10 years"
¡°According to what you said, you will still be eliminated, it¡¯s just a matter of time¡±
Ma Jun looked at Yi Xiaohai expectantly: "Is there any way to change the current situation?"
"have¡¡"
Yi Xiaohai¡¯s definite answer gave Ma Jun confidence: ¡°Then please tell me quickly¡±
"With the improvement of people's living standards, the first-generation commercial pedestrian streets will eventually be eliminated because they are not humane enough. If they want to survive, they must be diversified"
"The current commercial street in Golden Binjiang only has streets and no scenery. For example, green spaces, fountain squares, sculptures, leisure tables and chairs, etc. can be added. Only by making everyone feel the intimacy and pleasantness of the pedestrian street will they stay after shopping. The interest here¡¡±
¡°We can even build leisure squares around the pedestrian streets to enrich their activities and allow them to enjoy the fun of interacting with others in a relaxed environment. Only by turning the commercial pedestrian streets into real leisure streets can we meet their shopping needs. At the same time, getting people to stop and enjoy, that¡¯s the ultimate goal¡¡±
Ma Jun began to imagine the scene Yi Xiaohai mentioned in his mind.
¡°When everyone wants to go somewhere for leisure, the first thing they think of is the Golden Riverside Commercial Street. Only then can it be considered a real success¡±
"Then it is necessary to change the indoor blocks?"
"necessary¡¡"
Yi Xiaohai said with certainty:
"The existence of indoor blocks must enrich leisure activities. Cinemas, indoor playgrounds and other facilities can be added. Only in this way can the commercial blocks be diversified and the customers will be diversified. Only in this way can we achieve greater profits"
Ma Jun nodded: "Then I'll find someone to redesign it when I get back."
"Actually, there is still a lot of land near the Golden Riverside. Although some places are facing demolition and the price may be higher, if you want to make the commercial district bigger, you should take down all the land on the east side of the block to avoid future damage. There is no room for development"
"Listen to me, boss, I will ask Zhou Zihao to handle this matter immediately when I get back"
Yi Xiaohai just reminded him that he doesn¡¯t care about the rest of the matter: ¡°You can handle it yourself, but you can make an appointment with them in the Magic City and I will go there to meet them on the 30th¡
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