Yi Xiaohai was not in Jinling. He didn't expect that the situation had changed so much in a short period of time.
"In other words, it is no longer a matter of pricing. This is a game between Uncle Gao and the Liu family?"
"This is more or less the truth, and no matter what situation you face today, you must be calm. You need to insist on pricing and not let go"
If Yi Xiaohai compromises now, some well-intentioned people will definitely accuse him of disrupting the market order before.
¡° If you want to close the department to issue a ticket and make rectifications, there are endless ways to do it, and then the hotel will not be opened.
¡° If that¡¯s the case, even if Gao Xiangyao and the Liu family completely fall out, many people would like to see it.
"and the other thing is, don't let go of the price, but have a good attitude. Don't offend the people in the association. You must find a reasonable explanation. Otherwise, the association will label Yi's Resort Hotel as destroying the market. I can't help even if I want to." On"
Wei Baobao¡¯s father is the president of the Sichuan Hotel Association and the vice president of the National Hotel Association.
As long as Yi Xiaohai has a reasonable explanation, Yi's Resort Hotel will not be in big trouble elsewhere in the country.
As for Jinling and Nanjiang provinces, there is nothing we can do.
¡°After all, the Jinling Hotel Association is not only under the jurisdiction of the higher-level department, but also under the jurisdiction of local leaders.
Liu Changchun speaks better than anyone else in Nanjiang.
Yi Xiaohai was helpless.
Now is the golden period for the development of the hotel industry, and it is the best time to formally expand the market and establish a brand.
But these people in China only care about making money and have no brand awareness.
When foreign high-end hotel chains enter the Chinese market, there will be no local resistance at all.
There is no advantage in service, grade or price
Complete domestic defeat.
By then, even if the price is reduced, consumers will not buy it.
??Yi Xiaohai set the price so low and provided such good service to sound the alarm for them.
Don¡¯t wait until foreign hotels are invaded, they will be defenseless.
But Yi Xiaohai discovered that this was just his wishful thinking.
And now that Liu Changchun is behind them, those people are even more confident.
?Those people all thought that he was destined to be defeated.
Sooner or later there comes a time when those people cry.
As for Liu Changchun, he was unclear about the Kong family, and it was only a matter of time before he fell into trouble.
But Yi Xiaohai didn't care how they fend for themselves, he just wanted to take care of his own affairs today.
"Brother Bao, thank you for reminding me, I know how to deal with it"
Yi Xiaohai has a very explosive temper.
"If Wei Baobao hadn't told him so much in advance, he might have scolded him if he suddenly encountered difficulties.
"As long as you are aware of this matter, I have another thing to tell you."
Wei Baobao doesn¡¯t need to say too much. He believes that Yi Xiaohai can handle it by himself.
"There is an out-of-town developer who wants to buy the land where the Caesars Hotel's planned swimming pool and fitness and entertainment center are, with a price of 800 million. I would like to ask your opinion."
One of the purposes of Yi Xiaohai¡¯s initial investment in the Caesar Hotel was for this piece of land.
??According to historical trends, this land will quadruple in value, and selling it at this time will definitely not be cost-effective.
"My personal opinion is not to sell"
"What's the reason?"
"The value of this land is far more than 800 million yuan. In two years, it will hit the bottom of 3 billion yuan. Moreover, the land at this location will become less and less. In the future, even if you have money, you will not be able to buy it. The hotel should not be short of money. There is no need. Selling at this time"
Wei Baobao smiled: "Mingzi, it's the same as what you said, you can only get in but not get out"
Looking at the looks of the two of them, they probably had the same thoughts as himself. Yi Xiaohai said disdainfully:
"Make it seem like you are willing to sell"
"I don't agree with selling, but those uncles and uncles want to sell"
? 10% of the shares of Caesar Hotel are in the hands of Wei¡¯s father¡¯s friends.
They spent most of their net worth investing in the Wei family. Now that land can be sold at a good price, they want to sell it.
?According to the ratio, they can get 80 million, which is equivalent to recovering the money invested in the early stage and making a lot of money.
"You have the final say on the hotel. If they really don't sell it, they won't say anything, right?"
"They invested in the hotel and spent all their money on it, which was a sign of their trust in the Wei family. Now that they want to sell, of course they must respect their wishes. Even if they don't sell,"You can use too strong a method"
Having more shareholders at that time may help the hotel gain a foothold in Jinling, but it will also be subject to their constraints.
Although those people want to sell, their attitude is not too tough
But the Wei family must respect their opinions, otherwise it will chill their hearts.
"Then what are you going to do?"
¡°My idea is not to sell the land, but to buy back 60 million worth of shares. In this way, they get back the investment money and retain part of the shares, which is also more beneficial to the hotel"
"This plan is pretty good, but you can just repurchase it directly. You don't need to tell me specifically"
"Of course, if you want to sell land, of course I will give you a satisfactory plan"
"Come on, if I want to sell, you and Sister Meili will probably use force to suppress me"
"I'm not that kind of person¡¡"
Wei Baobao didn't believe it after he said it: "Also, the hotel wants to apply to become a luxury five-star hotel, but it doesn't meet the requirements now. I want to develop the land into an independent leisure center according to the original plan"
"Sure enough, there is nothing wrong with me. Tell me, how much money do you want to invest?"
"Not much, just 100 million."
"Okay, I'll call the money when the time comes"
With an investment of 100 million, Yi Xiaohai needs to provide 30 million.
To him, this is just drizzle.
"The previous ones are all trivial matters. Let me tell you the most important thing right away"
Yi Xiaohai thought the matter was over, but he didn't expect it to happen again.
"Just tell me."
"Before going abroad, you proposed forming a consortium, and I told my family"
Yi Xiaohai immediately became energetic: "Agree or disagree?"
"I haven't said whether I agree or disagree, but we can cooperate first"
"What's the meaning?"
"You are in the hotel business, and our family is also in the hotel business. Now the hotel industry is cooperating. If everything goes well, other industries will gradually start cooperating"
The internal interests of the Wei family were quite involved, so Yi Xiaohai did not hold out hope.
Unexpectedly, it was not the worst outcome.
As long as you are willing to cooperate, things will be much easier later on.
"How are you going to cooperate?"
"Webster International is preparing to build a five-star hotel chain brand to occupy the high-end market. Yi's Resort Hotel is currently taking the route of boutique hotels and occupying the mid-range market. Webster International and Yi's Resort Hotel have cross-holdings to form a Strategic complementary relationship, common advancement and retreat"
"I agree, but I want to declare a few things in advance"
Cooperating with the Wei family can make up for Yi Xiaohai's lack of experience.
But there are some things that need to be explained clearly in advance.
"I will make Yi's Resort Hotel independent. Is that okay?"
"no problem."
"The Han-Tang Plan will have its own five-star hotel chain brand. Can the Wei family accept it?"
Yi Xiaohai will definitely enter the high-end market in the future. He needs to make it clear to Wei Baobao in advance to avoid misunderstandings.
"With the acceleration of domestic economic development, the market in the hotel industry will become larger and larger. It is impossible for the Wei family to eat all of it, so it doesn't matter if you establish your own brand, but your future five-star hotel chain brand Wei family will also need to Holding shares¡¡±
"That's no problem."
Cross-holding can allow two people to become a community of interests, and Yi Xiaohai will certainly not object