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The future of retail

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    The entry of European and American retail companies into China will have an impact on China¡¯s department store format, especially the classic department store format.

    Under the influence of pressure, department stores must gradually segment themselves in the face of diversified, personalized and high-end customer needs.

    "Wait a minute, what do you mean by single business format and multiple business formats"

    "The literal meaningfor example, a retail company that only sells electrical appliances is a single business. You are from Yanjing, does Huamei Electric Appliances know?"

    "I know, there are more than a dozen stores in Yanjing"

    "They only sell electrical appliances, not food and beverages. It is a single business format. In contrast, if a company operates supermarkets, department stores, shopping malls, convenience stores, and electronics stores, it is called multiple business formats. Do you understand?"

    "I understand" Zhou Zhixin nodded to express her understanding, and then became a little confused: "According to your report, multiple business formats are better than a single business format?"

    "It can't be said There are many benefits to operating multiple formats. It helps enterprises optimize resource allocation and integrate the advantages of multiple formats to meet different levels of consumer demand However, in terms of profitability and company growth, a single format is better than  Multi-business enterprise"

    ¡°If a single business can make money, why develop multiple businesses?¡±

    "Let me tell you thisis multi-business format composed of many single business formats?"

    "Yes¡­¡­"

    "When I say that a single business format has strong profitability, does it mean that if multiple business formats can do a good job in each single business format, its profitability will be many times that of a single business format?"

    "That seems to be the truth"

    ¡°Enterprises need to develop in multiple formats, but before developing multiple formats, they must consider the strength of their own competitiveness. While expanding multi-format operations, they must also focus on highlighting the in-depth development of the main business and strengthen the coordinated development and organic development between business formats.  Only through combination can such an enterprise last for a long time"

    Zhou Zhixin seemed to understand: "What you mean is that if you are strong, you can consider developing multiple businesses. If you are weak, you should develop better first"

    "Although it's not quite correct, it's almost the same meaning"

    "You have said so far, but you haven't said what the future of the retail industry is"

    "The combination of shopping mall + convenience storeShopping center has diversified and professional business projects and a large business volume. Its main feature is that it accommodates many various types of shops, fast food restaurants, restaurants, beauty, entertainment,  Fitness, leisure, complete functions, it is a super giant commercial retail model"

    " Convenience stores are small stores close to residential areas. They have long business hours and sell beverages, food, daily necessities, newspapers and magazines and other convenience and emergency supplies. The product types are limited and the prices are high, but because of convenience, they will  Well received by consumers"

    ¡°The combination of the two should result in a win-win situation¡­¡±

    The more Zhou Zhixin listened, the more confused she became, and her mind couldn¡¯t turn around.

    Unlike Yi Xiaohai, she has seen various business models in 20 years and has a clear image in her mind. She can only rely on imagination.

    "Forget it, it's too complicated" Zhou Zhixin thought for a long time and felt that she was looking for trouble: "Let me ask directly I have a hardware store at home. Business is getting harder and harder, and the occupancy rate is also very low.  Please give me some advice"

    "I said you are such an adult, why are your expressive skills so poor"

    "What's the meaning¡­¡­"

    "You can't just ask me to give you some advice, you have to say so much"

    "you¡­¡­"

    "That's enough for you two" Zhang Yuqing saw that the two of them were about to strangle each other again and quickly stopped them.

    "My fault, my fault" Yi Xiaohai apologized to Zhou Zhixin.

    It wasn¡¯t that Yi Xiaohai wanted to apologize, but Zhou Zhixin¡¯s hand was placed on his small mahogany coffee table.

    The small coffee table is matched with the sofa. If Zhou Zhixin lifts it and it gets bumped, he will be heartbroken.

    "Please tell me the location and area of ??your store, as well as what kind of stores the tenants have opened, and I will give you some pointers"

    "The approximate location is on Xitang Street near Ciqikou. It has two floors, each floor is about 1,000 square meters. It used to be a big place. My dad divided each floor into 20 shops and turned it into a hardware city.  The five best shops on the street are the hardware stores owned by my father"

    "It turns out you are still a charterer, really"

    Zhou Zhixin and Zhang Yuqing stared at Yi Xiaohai. He honestly stopped joking: "Xitang Street should be within the second ring road of Yanjing, right?"¡°It belongs to the second ring road, close to the Temple of Heaven Park, not too far from Qianmen Street¡±

    Yi Xiaohai doesn¡¯t know the specific situation around Xitang Street, but within the Second Ring Road, close to Qianmen Street and Temple of Heaven Park, there should be no problem with the flow of people.

    ¡°It is too wasteful to open a hardware store in such a place, and the place is not big enough to form a scale at all, so the competitiveness will be poor.

    "Is the commercial street over there more developed, more residential buildings, or more office buildings"

    "There are basically residential communities there, Xitang Community, New World Community, Dongcheng District Kyoto Apartments are basically residential, and there are also many office buildings"

    Zhou Zhixin wrote and drew on paper. Not only did she roughly draw the structure of the department store, she also drew the surrounding streets and neighborhoods.

    It is a square, independent building with a large area. Its characteristic is that there are many residents nearby and there are many commercial buildings.

    Business in this location should be easy, but Zhou Zhixin¡¯s father chose a hardware mall.

    "From an area perspective, it is too small for department stores and too large for restaurants and clothing. I suggest opening a large supermarket"

    "supermarket?"

    "Yes, the supermarket has a very suitable area and location You are guaranteed to make a lot of money"

    Nowadays, supermarkets are an industry with low competition and high profits. If you have money to open a supermarket, you don¡¯t have to worry about not making money.

    "According to your drawings, leave 10 meters of the 30 meters facing the street for the entrance of the supermarket, and make the remaining 20 meters to make five 4¡Á5 small shops This will maximize profits"

    "You have thought about this!"

    "of course¡­¡­"

    ¡­¡­¡­¡­

    On Monday afternoon, the School of Computer Science faced its opponent in the seventh round of the league, the Department of Media.

    The Media Department was the third runner-up in last year¡¯s summer league. Not only did it retain most of its main players, but it also added several new students, thus strengthening its strength.

    The School of Computer Science shined in the freshman competition and was the biggest dark horse in the league this year. The competition between these two teams attracted a lot of attention.

    All members of the basketball team of the Physical Education Department were here to watch the game.

    With the current strength of the physical education department, the media or computers are not taken seriously. The reason why they come to watch is that they are worried that the computer department team is too weak and will not have the pleasure of winning the next game.

    The Department of Economics and Management, which regards the Department of Physical Education as its opponent, also paid attention to this game.

    As the second place in the league last year, the basketball team of the Department of Economics and Management added two newcomers, and its strength has been greatly improved. Their goal this year is to attack the Physical Education Department and avenge last year's 4-point defeat

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