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The offline market is developing in full swing, and the sales of various brands under Tianyu Company are very good this year, even far exceeding the sales of the same period last year.
??Dingfeng Mobile, as the trump card of Tianyu Company, has always focused on the high-end flagship mobile phone market. This year, Dingfeng Mobile launched two different series of new mobile phones.
Dingfeng mobile phone t1 series and Dingfeng mobile phone 4th generation series.
The results achieved by these two mobile phones can be described as very good.
"This year's domestic sales of the Pinnacle mobile phone T1 series have exceeded 10 million units, and the sales of the fourth-generation Pinnacle mobile phone series have also exceeded five million units. Compared with 12 million units of Pinnacle mobile phones last year, the sales volume has increased significantly. rise!"
"This year's sales of mobile phones abroad have gone further than domestic sales. The Pinnacle T1 series has exceeded 10 million sales in the island country, and the global sales of the fourth-generation Pinnacle mobile phone series have reached nearly 28 million units. The data!"
Lu Weibing, as the general manager of the mobile phone brand Pinnacle, made a detailed statistics on the products sold by Pinnacle Mobile Phones this year.
The total sales of the two different series of peak mobile phones released this year also exceeded 50 million, which can be said to be a very exciting result.
??And Dingfeng Mobile Company has brought in nearly 30 billion in net profits, which is much better than last year.
After all, last year¡¯s Pinnacle mobile phone only released the third generation series of Pinnacle mobile phones, and the profit earned by this brand was only 5.5 billion.
??This year, the net profit generated by Pinnacle mobile phones has more than quadrupled, which not only provides the company with a large amount of financial profits, but also provides the company with a large amount of funds for development.
"As a top mobile phone brand, we plan to enter the Western Hemisphere market next year. I believe that our company will definitely have a place by then!"
Lu Weibing is very happy with the results achieved by his own brand this year, so this result is a very good result.
Of course, the current achievements have become the past, and the road that top mobile phones need to go in the future will be further.
After all, the current pinnacle mobile phones have not really entered many markets. They have only entered a few relatively good big markets in East Asia, Southeast Asia, and Europe.
But there are still many markets around the world that need to be captured by Pinnacle mobile phones. For example, the North American market, the Latin American market, and Oceania and other markets are one of the future development directions of Pinnacle mobile phones.
As the general manager of this brand, Lu Weibing has naturally made a lot of plans for the future of his own mobile phones.
As a high-end flagship mobile phone, Dingfeng mobile phone targets consumers in developed countries. Consumers in developed countries have very strong economic strength, which can truly promote the global success of Dingfeng mobile phone.
Although our own company's mobile phones have successfully entered the international market this year, there is still a very big gap compared with major mobile phone manufacturers such as Apple and Samsung. This gap not only requires the strengthening of the product strength of our own mobile phones, but also It takes more time to accumulate before it can truly surpass other mobile phone manufacturers.
If Pinnacle mobile phones are the face of our company, then Pioneer mobile phones, which focus on cost-effectiveness, are the responsibility of our company¡¯s shipments.
This year's Pioneer mobile phones can be said to be truly independent, and five second-generation Pioneer mobile phone series were released at the mid-year press conference. Counting the Pioneer mobile phone 2pro special edition released on Double Eleven, this year's Pioneer mobile phone The number of mobile phones released has reached six.
¡°These six mobile phones represent the products needed by users at different stages, and the price range, from the 100 yuan range to the 4,000 yuan flagship range, all have the shadow of Pioneer phones.
Of course, the sales of Pioneer mobile phones this year have also made great progress compared to last year.
"This year, the domestic sales of our Pioneer mobile phones have reached a total of 65 million, which is slightly higher than last year's results. This year, our Pioneer mobile phones have successfully landed in Southeast Asia and won three sales in Southeast Asia and South Asia. Fifteen million sales!¡±
"Especially in South Asia, we sold a total of 28 million units of Pioneer mobile phones this year, second only to Rice Company, which sold 35 million units in South Asia, ranking second in the South Asian market!"
¡°This year, our global sales of Pioneer mobile phones have successfully exceeded 100 million units!¡±
As the current brand manager of Pioneer Mobile, Chang Cheng is very happy about the success of Pioneer Mobile. After all, Pioneer Mobile has exceeded 100,000 yuan a year.This is a very astonishing number.
Tong Hao was also very shocked by the news that the number of units exceeded 100 million units a year, but after thinking about it, he was relieved. After all, the products released by Pioneer Mobile this year are aimed at users of all stages, and they have also successfully entered the second largest mobile phone market. The South Asian market in the Chinese market.
The competitiveness of the products now launched by Pioneer has completely escaped the shadow of its peak, and has truly become a new brand.
However, the sales volume of 100 million is indeed quite scary. After all, the sales volume of Blue and Green Factory in China last year did not reach such a high figure.
Pioneer Mobile relies on the high cost performance of its product, which can be said to have brought a very large product shipment volume to the company, but its profits are not as high as expected. After all, the main focus of this brand of mobile phones is shipments. quantity.
¡° Pioneer Mobile, which sells 100 million mobile phones a year, has a total net profit of only 20 billion yuan, which is equivalent to a profit of only 200 yuan for each mobile phone sold.
It can be said that the sales of the two major brands Dingfeng and Pioneer have gradually increased, and they have even made great progress globally.
As the company¡¯s main high-end product, Dingfeng will enter the markets of more developed countries in the future and gain more market share.
Pioneer mobile phones, which focus on cost-effectiveness, are obviously very competitive in old regions and countries where the economy has not yet reached developed countries.
The future of the company is to truly start orienting the two products towards their respective user groups and develop globally.
??????????????????????????????????????????????????????????????????????????????????????????????????????? Compared to the Pinnacle mobile phone and the Pioneer mobile phone, which are going global, the Dianyan mobile phone is relatively embarrassing.
A company owns three different brands targeting users, and among these three brands, only Dianyan mobile phones have remained firmly in China and have not gone abroad in the true sense.
However, no one in the company underestimated the impact of Bianyan mobile phones on the company.
After all, among the current domestic mobile phone giants, the most competitive ones online are rice and Huawei, while the offline market is dominated by blue and green factories.
If Pioneer Mobile has suppressed Rice and Huawei in the online market, then Dianyan Mobile has successfully entered the offline market by relying on advertising and offline promotion, and has begun to slowly encroach on the blue and green manufacturers. offline market.
As the brand manager of Dianyan Mobile, He Li¡¯s status in the company is slightly lower than that of Lu Weibing and Chang Cheng, two other mobile phone brands, but his achievements this year are obvious to all.
"Compared with the 35 million mobile phones sold in the offline market last year, our offline sales this year have successfully exceeded 45 million units. According to the development trend, it is likely to exceed 50 million units next year. of sales!¡±
"This year, our mobile phone brand has successfully captured 21% of the offline market share. Compared with the 32% share of the blue factory in the offline market, the 31% share of the green factory has been firmly established. , ranked third in the offline market, and based on future development, I believe it should be able to surpass the blue and green factories in one or two years!¡±
He Li is still very confident in Dianyan mobile phones. Fighting as a family against the blue and green factories that have been rampant in the mobile phone market for many years shows the strength of this brand. (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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