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Chapter 138 Sky-high publicity

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    You can search "electronics manufacturer" in Baidu to find the latest chapters!

    ? ? Glory of the King!

    Users watching the live broadcast looked at the four big characters that appeared on the display screen, and countless questions appeared in their minds.

    After all, in the eyes of these users, the third game is likely to be the mobile version of a certain game, but they did not expect that an unfamiliar word would appear.

    However, with Ma Huateng¡¯s introduction and the operation demonstration of the game screen, these players finally understood what kind of game this game is.

    Moba mobile games!

    It can be said that MOBA games have a very long history, and the most popular games now, League of Legends and Dota 2, are both such games.

    It can be said that this type of game has now occupied a very large market in the game market, and active users have basically accounted for more than half of all users.

    This type of game has certain requirements for technology and tactics. It can be said that this game is very competitive and entertaining, which has led to this type of game becoming the most popular among games in this era of developed Internet.  one of the types.

    And users who are watching the live broadcast also understand that this game released by Penguin is facing today's mobile phone market.

    After all, the mobile game market has just started, and moba mobile games have basically not yet appeared, and this game is bound to attract countless users in the mobile game market.

    "Penguin Company, create happiness with heart! I believe every game will bring you happiness!"

    Ma Huateng saw that these three mobile games have been completely released, and a peaceful smile appeared on his face. In his opinion, after these games are released, they will definitely enable Penguin to control the current mobile game market as soon as possible.  .

    After all, although the Penguin Company owned by Ma Huateng occupies a dominant position in the game market, there are still competitors like Pig Factory threatening his position.

    "Fortunately, the other party went to raise pigs!"

    Whenever Ma Huateng thinks about his competitors, he can¡¯t help but feel lucky. After all, the opponents have basically focused their attention on raising pigs.

    If Pig Factory focuses all its energy on games, then it may be a little more difficult for the company to achieve this level.

    A press conference about mobile games has also ended, and Penguin¡¯s press conference has determined that it will focus most of its energy on the mobile game market in the future.

    Of course, other game companies still need to worry about such things, and now consumers are looking forward to the public beta testing of these three Penguin games as soon as possible.

    On the other side, Tianyu Company¡¯s current market pressure is gradually calming down.

    As the time comes to August, the supply of Xiaomi 8se has become completely sufficient, and the sales of the first generation of Pioneer mobile phones have gradually slowed down.

    According to the opinions of the company¡¯s senior management, it was decided to sell most of the mobile phones produced next in the offline market.

    After all, the sales volume of the first generation of pioneer mobile phones in the current online market is only three digits every day, and the offline market needs more goods than the online market.

    It¡¯s summer vacation at this time, and the purchase wave in the offline market is basically during the holidays.

    And many college students who have just graduated from high school usually choose to buy mobile phones offline with the company of their parents within one month before the start of school.

    The Pioneer mobile phone has a cheap price, a performance that mirrors that of a flagship phone, and a strong price/performance ratio that will definitely win the favor of students and parents in the offline market.

    And Tianyu Company now has 100 offline directly-operated stores open, which can be said to basically cover first- and second-tier cities across the country.

    Although it is not as good as the blue and green manufacturers now, among the entire country's mobile phone manufacturers, it can also rank among the top three offline.

    ?? And Tong Hao also feels that the main sales channel for the next camera phone for women will be offline.

    After all, at this time, most of the people who buy mobile phones online are relatively young performance enthusiasts. If a mobile phone that can be used by women to take pictures is sold online, it will not be welcomed by online users.

    It is easier to sell this type of mobile phone offline if it is sold offline.

    Of course, the premise must be to promote this mobile phone well so that more consumers know about this mobile phone.

    ??According to the high-level discussion and decision, before the release of this phone, we will find a young celebrity with a lot of traffic to endorse this female camera phone.

    And use the flow?Endorsements and advertising will expand the reputation of this series of mobile phones, thereby creating a better offline environment to sell this mobile phone.

    He Li is very good at promoting women¡¯s mobile phones, and she also has her own set of promotional plans.

    Lu Han is the spokesperson?  Fifteen million yuan in endorsement fees a year!

    Tong Hao looked at the plan made by He Li and had a serious look on the spokesperson He Li decided.

    Lu Han, as one of the four returning sons from Bangzi Country, has a lot of fans due to his handsome appearance. It can be said that the traffic he has in this era cannot be underestimated.

    He Li is very familiar with the current Chinese stars. She understands that if her series wants to be completely successful in marketing, stars who have the top advantage in terms of traffic are indispensable.

    Seeing the serious look on the other party¡¯s face, Tong Hao began to think again about whether he needed to pay such a big price to hire such a traffic star to endorse his brand.

    Fifteen million is not a small number. The endorsement fee for a high-quality star like Hu Ge is only five million a year.

    However, Tong Hao understands that it is not easy to make money from women, and such traffic stars with many female fans are a good tool to pry open the wallets of these female users.

    "Yes, but if you sign, you can only sign it year by year!"

    After thinking about it, Tong Hao felt that the fifteen million should still be spent, but he also put forward his own conditions in terms of signing the contract.

    One sign per year!  This is Tong Hao's bottom line!

    Tong Hao understands that in the current market, traffic stars are still very effective, but their popularity does not last very long.

    Especially after capital has fully entered the entertainment industry, the time for the replacement of traffic stars has been continuously shortened. Some traffic stars were popular for two or three months and finally became popular.

    And for a top star like Lu Han, although he is very popular now, who can explain his future?

    ? One-year signing is the best way to cooperate with these traffic stars.

    He Li also knows that it is not easy for the chairman of her company to agree, and she understands the restrictions put forward by her chairman very well.

    As for the advertising, Tong Hao was shocked by the conditions He Li proposed.

    Directly named the second season of "Running Man"!

    And the budget proposed by He Li is 250 million yuan!

    "Are you wasting money?"

    Tong Hao is also a little troubled by He Li's proposal. After all, so much money has been spent on publicity before the mobile phone has even started selling.

    He Li also understands that the cost of publicity she wants is relatively high, but she also understands that if her series of mobile phones wants to succeed in the offline market, she must invest such a large investment in publicity.

    Only in this way can more consumers and users know about and buy the new series of mobile phones.  (Remember the website address: www.hlnovel.com
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