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Chapter 107 Entertainment is very good for you to build your personal IP.

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    You can search "I'm really not a technology superstar" on Baidu to find the latest chapter!

    The elevator door opened, and Chen Yao and Lao Luo walked into the second floor of the book shopping center.

    Looking around, the bookshelves are full of physical books, as well as readers who come to read and buy books.

    The book "My Wandering Earth" is very popular, and the bookstore has placed it in a prominent position to promote it.

    Chen Yao walked towards a little girl about 18 years old who was reading this book.

    ¡°Excuse me, do you think it looks good?¡±

    The little girl was stunned and looked over: "It's very beautiful. I haven't seen such a wonderful physical book in a long time."

    In other words, she has always read electronic novels.

    The era of physical books has passed, and the sales of physical books are generally not ideal. This novel written by Chen Yao can be regarded as the most surprising masterpiece in the book market in recent years.

    The female fan happily said: "I came here today just to meet the author of this book and get an autograph by the way."

    "Yes, I heard that he will come to sign books. It is said that the author is quite handsome."

    "Really?" the female fan asked with anticipation.

    The little fat man nodded: "The rumors on the Internet are like this."

    On the stage, Luo Kun faced the microphone with a smile on his face.  "Hello everyone, I am Luo Kun, the editor of Jinchao Publishing House."

    "I'm very happy today. I invited the author of "My Wandering Earth" to interact with fans and sign books."

    Suddenly, everyone¡¯s eyes were looking towards the stage.

    Chen Yao, wearing a decent shirt and jeans, appeared on the stage.

    The eyes of the female fans at the scene lit up instantly!

    ¡°The author is such a handsome guy!¡±

    ¡°Tall, handsome, with a very stylish figure, and a charming smile.¡±

    ¡°This face could make you a star, and it¡¯s actually the author of a novel.¡±

    Luo Kun was secretly glad that the author of this book was a handsome man, which would be good for the later operation and promotion of the book.

    Who says you don¡¯t need to rely on your reputation to write a novel?

    Look at the reaction of the female fans at the scene, their eyes are all bright.

    Didn¡¯t some people on the Internet say that if you are handsome, you can do live broadcasts, but if you are ugly, write novels?  It seems not.

    The novel industry is becoming increasingly difficult to work in. If you want to achieve good results, you must also have a good-looking face.

    A large group of cute little fans walked towards Chen Yao with the books they just bought and asked for autographs.

    The scene was a bit chaotic.

    Chen Yao cleared his throat: "Everyone, line up."

    The fans were very obedient and formed a long queue.

    Chen Yao held the signature pen and signed his pen name on the book.

    Dark Horse Prince

    A very artistic signature, the four characters look like a galloping horse.

    While signing autographs, Chen Yao also answered many questions from young fans.

    For example, why is the pen name Prince Dark Horse and not Prince Charming?

    Chen Yao has explained to many people before, and now facing his fans, he took the trouble to tell them the story behind his pen name.

    Fans also asked about the world view setting of The Wandering Earth in the book.

    Does the sun really age?  Will the earth really want to escape one day?

    ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????Can the earth get rid of the gravity of the sun?  If so, how much power is needed?

    In a world like that, where everyone lives in underground cities, do you really not want to buy a house?  Is there no love anymore?

    There are so many questions, fans are very curious.

    Chen Yao¡¯s true identity is a scientific and technological worker who answered all their doubts in a scientific way.

    He explains hard science fiction to them in a unique and interesting way.

    The fans at the scene heard a good story and learned a lot of knowledge. After seeing him today, the fans' favorability towards him has greatly increased.

    After the book signing, Chen Yao went to the restroom and when he came out of the restroom, he met a woman.

    The woman is wearing a fashionable coat, looking a bit like an artistic young woman.

    "Hello, Mr. Chen Yao!" She smiled and stretched out her hand.

    Chen Yao didn't recognize her and looked at Luo Kun beside her.

    Luo Kun smiled and introduced: "This is Miss Luo Liman from Star Entertainment Media Company. She wants to talk to you about something."

    "Oh?" Chen Yao shook hands with her: "I don't know what's going on, Miss Luo?"

    ¡°Let¡¯s find a place to sit down.Let's talk about it after a cup of coffee.  Luo Liman said with a smile.

    A coffee shop in the bookstore.

    Three people sat down at a table and each ordered a cup of coffee.

    Luo Liman smiled and said: "I have read the book you wrote, and I really think it is very good."

    "You want to talk to me about the content of the book?" Chen Yao exhaled and said, "I'm sorry, time doesn't allow."

    I have just been interacting with fans for several hours, and I am a little tired.

    "No." Luo Liman said: "I am the operations manager of Star Media and I want to talk to you about IP operations."

    With the popularity of the novel, its IP value has emerged, and an industry chain can be derived, including film, television, and animation.

    Its IP value is amazing!

    Chen Yao took the black coffee from the waiter: "You mean, help me operate the copyright of the novel and expand its IP influence?"

    To be honest, there is no plan to sell the copyright of this book. With its current popularity, it seems that it does not need anyone else to operate it.

    People will not ask you to run your work for no reason, they will definitely take a commission.

    "No." Luo Liman shook his head slightly: "Our company is not engaged in operating works, but operating IP around 'people'."

    This point aroused Chen Yao's interest.

    ¡°I¡¯m just a street guy who writes a book, can I run an IP?¡±

    Luo Liman covered her mouth and chuckled: "Mr. Chen, you are so funny. You are also calling it a street fight. Are there any big names in the world?"

    "I want to know how you operate?" Chen Yao gently shook the coffee cup.

    Luo Liman said with a serious face: "Our company can set up a team to work around you. The goal is to increase your influence, so that you can move from the literary world to the entertainment industry, make movies, become a star and become a director."

    Life is taking off, which sounds great.

    But¡­¡­

    Chen Yao asked: "Can an author who writes a book really run an IP?"

    "Yes, as your novel becomes popular, your fame will also grow. The key is"

    Luo Liman¡¯s eyes were fixed on Chen Yao¡¯s face: ¡°Your external conditions are very good and you are very suitable for development in the entertainment industry.¡±

    In his previous life, Chen Yao's appearance was a bit ordinary, but he didn't expect that after traveling through time, he turned into a handsome man.

    Many people think they should enter the entertainment industry, and Chen Yao also feels helpless.

    When I traveled to this world, there were two paths to take, one was to be a star, and the other was to be a technology tycoon.

    He chose the second path.

    As for writing books and singing, it¡¯s just my hobby. I reminisced about the works I liked in my previous life, and it became unexpectedly popular.

    Unconsciously, the value of personal IP has also increased.

    From Chen Yao¡¯s heart, he does not reject IP operations.

    After all, times have changed, and the aroma of wine is also afraid of the deep alley!

    Luo Liman said with a smile: "The benefits to you of making a personal IP are infinite!" (Remember the website address: www.hlnovel.com
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