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Chapter 382 Building a Brand

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    Regarding the preliminary work of the new industrial zone, all the preliminary work has been taken care of. The relocation fee alone will cost more than 100 million. The next step is the relocation of the factories in the industrial zone.

    Heifeng Town has been ready for a long time. When the industrial zone is coming to an end, a steady stream of equipment has been delivered. In the past few days, it is also preparing to start production, including textile factories, as well as several garments from other cities that Chen Fuguo and the others have negotiated.  Factories, etc., as well as factories relocated from other towns, together only occupy most of the industrial area.

    In other words, the problem Zhao Fan faces now is that the county has invested a lot of money to add industries or attract investment.

    The milk processing plant was one of them. In the afternoon, when Zhao Fan compiled the information and wrote the report and submitted it, Secretary Shi also held a meeting about it. There was no doubt that because of the previous failure, most people disagreed, mainly because they were afraid of the failure.  Sometimes you will lose a lot of money.

    At that time, Deputy County Magistrate Yuan Wei said directly: "Deputy Magistrate Zhao, I understand your desire to develop Xiushui County's specialty industries, but as far as I know, more than 300 million yuan has been invested in the milk processing plant in the past few years.  Funding, what¡¯s the result?¡±

    ¡°The deputy county magistrate who was running the milk processing plant at that time resigned due to the collapse of the milk processing plant. This incident once put the county¡¯s financial resources into a low ebb, which only recovered in the past two years.¡±

    "Although the current old industrial zones and new industrial zones also need funds, the investment is not large, and there is also foreign investment. For example, the textile factory you built, because there are many investments from clothing companies, the county hardly needs any money.  It can increase the county¡¯s economic growth.¡±

    ¡°But who will invest in the milk processing plant?¡±

    "Is it possible that if the county spends hundreds of millions for you to deal with it, if something goes wrong, will Deputy County Magistrate Zhao also take the blame and resign, and will he bear all the responsibilities?"

    Yuan Wei just made a start. This time, even Su Changlin, deputy secretary of the county party committee, disagreed with Zhao Fan's proposal.

    ¡°After all, the last failure was almost the basic reason for Xiushui County¡¯s economic collapse. After Yuan Weicai finished speaking, deputy county magistrates such as Xu Keming and Hao Bin also expressed their opinions. In short, they opposed the establishment of a milk processing plant.

    Once the local industry starts construction, the funding issues of the relevant departments will definitely be frozen and all will be invested in the milk processing plant.

    Of course, the views put forward by Xu Keming are somewhat meaningful. He directly expressed support for Zhao Fan to build a milk processing plant, but the consequences and responsibility must be borne by Zhao Fan. Deputy County Magistrate Hao Bin also has almost the same views as Xu Keming.

    Zhao Fan sighed inwardly and glanced at the people at the meeting. There was no doubt that with his current political achievements, he was definitely the most powerful contender to enter the Standing Committee. The three deputy county magistrates basically reached an agreement to join forces to stop him.  .

    For a time, the meeting was noisy.

    County Magistrate Jiao Mei frowned and didn¡¯t know what she was thinking. The Director of the Engineering Bureau and the Director of the Education Bureau also looked at Zhao Fan with some worry. After all, this matter was too risky.

    Zhao Fan glanced at Secretary Shi. He didn't seem to agree. He knocked on the table quickly and waited until the conference room became quiet before speaking: "Everyone, there are many ways to improve economic growth. Everyone knows that Yuxi City next door.  What¡¯s most impressive?¡±

    Deputy County Magistrate Zhou Xing showed a smile on his face: "Yuxi smoke."

    For men, cigarettes never leave their hands and alcohol never leaves their mouths. The most famous tobacco brand in Yuxi City next door is Yuxi Cigarettes. Not to mention Yunzhou Province, it is the leading tobacco brand nationwide.

    Including Secretary Shi, everyone looked at Zhao Fan with some confusion, wondering what he was going to say.

    "Yes, it's Yuxi Cigarette." Zhao Fan said eloquently: "Yuxi City is one of the few prefecture-level cities in Yunzhou Province. The reason why its economy is developed has a lot to do with Yuxi Cigarette Factory. Why?"

    "Because they have their own brand, which is Yuxi cigarettes."

    ¡°Then, why don¡¯t we build the local milk processing factory into the brand of Xiushui County, and even the entire Xihua City?¡±

    Many people suddenly realized what Zhao Fan was going to say.

    Liu Cang, director of the Construction Bureau, snorted and sneered: "Building a brand is easier said than done?"

    ¡°Has Deputy County Magistrate Zhao investigated how many years and how much money it took for the nationally famous milk brands, Mengniu, Yili, etc.?¡±

    "With the financial resources and economic conditions of Xiushui County, it is simply impossible to achieve it, right?"

    Zhao Fan frowned and argued with reason: "Both Mengniu and Yili started from a young age. We can do it too, as long as Xiushui County is like this?Branding a brand is more useful than any advertisement.  "

    ¡°I heard an executive who is currently running a milk processing plant say that the reasons why milk processing plants in our county failed and closed down were due to three reasons: incompetent management, inadequate publicity, and serious corruption.¡±

    ¡°I think as long as we pay attention to these aspects and have the funds in place, we will definitely be able to create a brand of our own.¡±

    ¡°This was said by someone a few years ago, the deputy county magistrate who advocated building a milk processing plant at that time. But what was the result?

    Some of the old people present, especially Su Changlin, sighed inwardly. The management may be able to change this, but what about publicity?

    Even if Zhao Fan has a background from the Luo family, the last Xinwen Network broadcast was already good. It can¡¯t be broadcast on the Xinwen Network every day. After time, who will still remember this brand?

    When it comes to advertising, there is no need to think about it. The first is the celebrity effect, and the other is the high advertising fees. Without strong capital injection, how can we promote it well?

    ¡°Furthermore, corruption is serious. Nowadays, anyone with some authority, let alone the county, even the village party secretary in the village, who doesn¡¯t have some influence?

    Zheng Yuan, the director of the Coal Mine Bureau, suddenly said: "I agree with Deputy County Magistrate Zhao's proposal. If nothing else, when thinking of coal mines, everyone in Yunzhou Province can think of Xiushui County, and Heishan Coal Mine is our brand."

    "But this brand is a limited resource and will eventually be exhausted."

    ¡°So, we must build a brand that can produce endless cycles. As long as we survive the early stage, I believe it will get better and better in the later stage.¡±

    Xu Keming frowned. This Zheng Yuan seemed to have really gone to Zhao Fan's side.

    Regarding what happened to Liang Guoli some time ago, it seems that Zhao saved him a lot of money.

    Secretary Shi knocked on the table for a while, then said: "Regarding this matter, the investment is too large, the county simply does not have the ability, and it has to be reported to the city. If the city supports it, we will consider it then."

    ¡°Of course, if Comrade Zhao Fan can stimulate investment, that would be the best.¡±

    Many people were surprised. In other words, Secretary Shi seems to be very optimistic about Zhao Fan's proposal and has decided to support him?  (Remember the website address: www.hlnovel.com
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