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TVB headquarters building.
Zhao Yaxin is having a meeting in the conference room.
The reason why TVB invested heavily in making movies this time is very simple. TVB¡¯s first round of reform was a major blood change, replacing all disobedient management with their own people.
Six months later, all staff and management within TVB who were biased against the Mainland were dismissed.
Now one-fifth of TVB¡¯s internal staff and half of its management have been replaced by talents from Wanye Investment.
When the time came, Zhao Yaxin started the second round of TVB reform, and all internal columns began to be reorganized, focusing on the world market.
Of course, the original columns will not change. Just like Xiangjiang Radio and Television Group, its Xiangjiang Satellite TV programs are aimed at audiences nationwide, while Xiangjiang Economic TV only serves audiences in Xiangjiang Province.
TVB is also divided into: TVB Hong Kong Channel and International Channel.
TVB Hong Kong Channel continues to serve audiences in Hong Kong and Taiwan, while TVB International Channel serves the mainland, the largest market with a population of 1.3 billion.
The fundamental reason why TVB, the TV kingdom, gradually declined after ten years was that it did not pay attention to the mainland market, or as someone in the industry said:
"TVB has not gone backwards. Ten years ago, when the mainland did not know what scenery was, the scenery in Hong Kong was already very advanced. In fact, the mainland was developing too fast, and TVB was just standing still."
"The mainland is developing too fast, but TVB is just standing still!"
Zhao Yaxin was deeply touched by this phenomenon when she traveled between the two sides of the Taiwan Strait.
Although TVB has produced some good movies and TV series, and the ratings are also hot, these are far from enough!
No matter how powerful a kingdom is, if it cannot keep up with the times, it will one day decline.
TVB naturally cannot make the same mistakes again.
At this moment, another piece of news shocked the Chinese film and television industry. Atlantis Film and Television Company officially entered the Chinese film and television industry this morning and will release its first movie in China in half a month - "Swallowing" "Starry Sky"!
"Swallowing the Stars" invited many Hollywood celebrities, with a total investment of 600 million yuan, and the promotion fee reached a terrifying 150 million yuan!
Many newspapers in the country were bought, and the streets and alleys were plastered with propaganda for "Swallowing the Stars."
And the domestic media have reported this news one after another, and anyone with a discerning eye can see that the target of Atlantis is Wanye Investment!
At the same time, Yang Fei was at home.
"In half a month, Wanye Investment and Atlantis will face off again!"
"Would you choose "Inception" or "Swallowing the Stars"?"
""Swallowing the Sky" vs. "Inception", the ratings war has not yet started, but the promotion war between the two sides has already started - "Swallowing the Stars"; starring Matt Damon, Natalie Portman and other Hollywood celebrities appear A fan meeting was held at Shenzhen's Window of the World, attracting tens of thousands of fans; "Inception" starring Leonardo DiCaprio also appeared in Treasure Island and held a press conference in Treasure Island, attracting Thousands of movie fans gathered around to watch.¡±
"Atlantis and Wanye are at war again after the automobile industry."
"Charlie, the heir to Atlantis, was interviewed by reporters at the Poly Xiangjiang Charity Auction. When he mentioned "Swallowing the Stars", Charlie smiled brightly and said that he was very confident in "Swallowing the Stars" and was not worried about the ratings.
What a strong smell of gunpowder!
Yang Fei sat on the sofa in the room and read the newspapers and news. From just a few newspapers, he could tell that Atlantis was coming fiercely. He was already working hard to compete with himself for publicity, advertising, and ratings.
But that¡¯s the fun part, otherwise, wouldn¡¯t it be too lonely without an opponent?
Yang Fei closed the newspaper and smiled
¡°Dong dong dong!¡±
The door to the room rang, and Zhao Yaxin's voice came, "The soup is ready."
It would be great to have soup!
Yang Fei quickly opened the door and went downstairs with Zhao Yaxin in his arms.
"It smells so good, what kind of soup is it!"
Yang Fei walked into the kitchen and took a look. There were monk fruit, dried cabbage, and lean meat. They looked delicious!
"Monk fruit and cabbage soup." Zhao Yaxin turned around and smiled sweetly at him: "You go take a shower first, it will be ready in a while. The few clean clothes on the sofa are prepared for you."
These words are so heart-warming!
Yang Fei put his arms around Zhao Yaxin's small waist and kissed her, then happily turned around and went to take a shower.
Time flies, half a month later.
There are so many people in this half monthEveryone's film and television industry is dominated by Wanye Investment and Atlantis Film and Television Company.
In the past half month, Atlantis has directly spent 220 million yuan on publicity.
However, in the face of Atlantis's money-splitting publicity, Wanye Investment did not show any signs of weakness. It launched its Shidishi Queen website, and its multiple channels also played the promotional advertisements of "Swallowing the Stars" in rotation. , which is also money.
"If we convert TVB's internal resources into money, Atlantis Film and Television may not have spent enough on them. This is no longer a normal commercial promotion, and it completely seems to be a grudge."
¡°At least the world has never seen so many resources devoted to the promotion of a movie before.
Wanye Investment¡¯s idea is very simple. This is the most powerful propaganda after TVB¡¯s reorganization. Even Yang Fei himself went into battle shirtless, so his momentum must be suppressed.
Amid this fierce battle, two movies were finally released.
In a spacious and bright room in the Pengcheng headquarters building of Atlantis Media, the sound of "crackling" computer keyboards was heard constantly, and dozens of staff were busy in front of the computers.
This is the monitoring room specially used by Atlantis to monitor the total box office. Whether it is the box office in the Mainland, Hong Kong, Macao, Taiwan, or overseas, all feedback comes here first.
There are still two hours left before the global release of "Swallowing the Stars" and 24 hours have passed.
The two big bosses of the group, chairman Charlie and Chad, and several company leaders were waiting in the monitoring room for the box office data.
Charlie was sitting on a swivel chair. He kept turning, and his inner anxiety was clearly revealed.
No matter how confident he is, this is his first visit to China. He is not worried about the overseas market. The key is the domestic market. The family attaches great importance to entering the China market this time, and he himself has issued a military order to ensure that he wins the China market.
Success or failure will soon be tested by the market.
Atlantis¡¯s reputation in Europe for hundreds of years is not unfounded, but it is a problem for the Celestial Empire!
Logically speaking, he should not care about the box office of "Swallowing the Stars" at this time, but the failure of the last car industry has caused his family reputation to decline, but the decline is very small.
But if it fails this time, the reputation of the family will definitely drop greatly.
If "Swallowing the Stars" fails at the box office this time, the reputation he has accumulated in the family over the past few years will lose a lot overnight. This kind of thing often happens in big European families, no matter how glorious your previous deeds are, but in case of failure.
That means that all his efforts in the family over the years have been in vain.
The clock on the wall ticked minute by second, and the sound of every step made his heart beat faster.
The clock has reached 12:10.
An accountant shouted: "China's box office is out!"
Charlie stood up suddenly and asked urgently: "How much?"
The accountant took a dense statistical table and rushed over, saying happily: "As of eleven o'clock, the total box office of "Swallowing Stars" in China is 2.6 billion yuan!"
Boom! !
Everyone cheered like a volcano erupting!
"Yeah! General manager, you are so awesome!"
¡°Great, it¡¯s a success! It¡¯s a success!¡±
"Long live! Long live!"
2.6 billion on the first day, this number is amazing!
This is an amazing statistic. At this moment, even Chad, who had been sitting next to him calmly drinking tea, his eyes widened.
The conference room was noisy for a long time before everyone calmed down their excitement.
Charlie stood up and said: "Can you all calm down? The overseas box office has not yet been released, so don't be too happy to be miserable!"
Chad put down the tea cup in his hand and said with a smile: "It will definitely be a big hit at the overseas box office, no need to wait!"
Charlie raised the corners of his mouth and smiled. He failed the last time he competed with Yang Fei in the automotive industry, but this time he won! (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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