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The Lin Group was originally scheduled to hold a shareholders¡¯ meeting this morning, but unfortunately Lin still took the morning off and had to postpone it to the afternoon.
After the lunch break, Lin Yiran slowly came to the company. As soon as the assistant saw her, he came up to her with a worried face, "Mr. Lin! How is your illness? Are you exhausted from worrying about the company too much?" ? You still have to pay more attention to your body"
Hearing this, Lin Yiran had a dark look on his face, and Bo Chenhe's excuse for asking for leave was too bad! Her face is so rosy, does she look sick?
"I'm fine. Let's ask the shareholders to come to the conference room and prepare the meeting materials immediately."
She was still vigorous and resolute, and walked upstairs after giving instructions. Little did she know that her voice was hoarse, and the assistant's ears confirmed that her condition was serious.
In addition, in order to cover the hickey, Lin Yiran specially wore a turtleneck sweater. He was wrapped up tightly and walked with a limp. The assistant felt very distressed. Mr. Lin simply paid too much for this company. !
When the shareholders finally gathered in the conference room, before the meeting officially started, they had already heard from their assistant Lin Yiran¡¯s beautiful words about his ¡°love and dedication¡±.
"If Mr. Lin is really feeling unwell, you can take a day off. You are indeed too tired during this time."
The shareholders gathered around Lin Yiran and cared about her every word.
"Yes, I heard from several employees that you are the last to leave almost every day. Your health is important, so there is no need to work so hard!"
"Lin is on the right track now, you can let go and let the people below do more."
Everyone's eyes were full of worry, but Lin still became more and more embarrassed as he listened. He was too embarrassed to tell the real reason for asking for leave, so he could only cough lightly and said, "Okay, I have a sense of discretion. Everyone, go back to your seats." Sit down."
What we want to talk about today is very important. Lin Yiran has prepared the information for a long time, but it is the first time to present it in front of shareholders.
¡°The reason I brought everyone here is because I want to change Lin¡¯s current business model.¡±
She got straight to the point when she came up. The shareholders who were still chatting in low voices immediately looked up at her. She opened the ppt and displayed the analysis of Lin's brand image page by page.
¡°In the previous live broadcast teaching, I believe everyone has seen the convenience of e-commerce. This business model breaks the distance between us and consumers. It not only allows them to have more channels to understand our products, but also allows them to learn more about our products. We have the opportunity to listen to their ideas and needs.¡±
Lin Yiran's tone was calm, "So I think that in the future, Lin's can adopt an e-commerce plus offline marketing model. We have specially divided a team from the company to do online operations. Through cooperation with various beauty bloggers and grass-planting platforms, Cooperate to broaden Lin¡¯s popularity among young people and promote Lin¡¯s products in a way that suits their consumption habits.¡±
The issue of the age group of Lin's buyers has been a commonplace. The original idea of ??shareholders was to launch products that young people like, that is, to attract young buyers through continuous innovation. However, today, Lin still proposed for the first time to simply update the payment method. .
Yes, e-commerce is on the rise now, and you will have to join sooner or later. It is better to seize the opportunity now.
It¡¯s just
A shareholder hesitated to speak, "Lin's has been established for so many years, and its business model has long been ingrained. It is even as good as those companies with e-commerce models. If they suddenly open up a new sector, will the employees adapt?"
After one person started, others followed suit.
"If you really start an e-commerce business, how will you deal with the problem of counterfeit brands? How will you deal with the management issues of the new team? Will the company expand the market again?"
"Should we choose a third-party platform for e-commerce, or should we create our own app? Even if we have an app, how can we ensure that everyone will download it and use it?"
From this point of view, there are indeed many problems, but Lin still did not panic at all, holding his hands on the table, "This is what we are discussing today. The problems can be solved one by one, but e-commerce is the general trend and we cannot give up."
She was firm and unabashedly showed her ambitions as president to shareholders. Suddenly, someone asked.
"Do you want to give up your current business model? Do you really want to make changes, or do you simply hate the influence Zhao Wei left behind?"
As soon as these words came out, the conference room suddenly fell into an eerie silence. Several shareholders secretly glanced at each other, and they were all surprised by this bold question.
After all, Zhao Wei has managed Lin for five years, and the current business model is largely derived from his ideas. Lin Yiran immediately wanted to transform the company's business after overthrowing Zhao Wei.Do you want to use the camp model to wipe out the last bit of achievements left by Zhao Wei?
No one dares to say anything at this time. Mr. Lin hates Zhao Wei. It is obvious to everyone. Even if she says yes, no one will find it strange.
But Lin still stood upright, his eyes slightly cold, and said calmly, "With your vision, can you only see Zhao Wei?"
"Lin's return to the market, the products are almost out of stock, and the new products are widely praised as soon as they are launched. How can Zhao Wei be so virtuous that you make him the goal of your struggle?"
It was clear that she was speaking very arrogantly, but the shareholders¡¯ eyes were bright, attracted by the scene described in Lin Yiran¡¯s words, and they stared at her without blinking.
"Lin has gone a long way. Zhao Wei and his backward business model should have been eliminated long ago. Even if you want to ridicule me, please choose a better opponent."
She spoke mercilessly, and the shareholder who asked the question first could only wave his hands in guilt and panic, "Mr. Lin, that's not what I meant"
"Okay, there's no need to say anything else." She looked around, "If you really have any objections to the business model I proposed, you can speak up and discuss it together, but forget it if it involves personal feelings."
As soon as these words came out, everyone was silent for a while, and suddenly someone raised their hands.
"Mr. Lin, I agree with e-commerce."
¡°It¡¯s normal to have difficulty in publicity when you¡¯re not well-known at the beginning, but if you miss this opportunity, it may be even more difficult to join in the future.¡±
"Lin's should not be shelved. It was the excessively high positioning of our previous brand image that caused us to lose a large number of young consumers. Now that we have e-commerce, we can shorten the distance between us and buyers. In the end, we are Doing business is not making art.¡±
Everyone has a mouthful, and many people agree to be an e -commerce. Lin is still inexplicably reluctant. "Then everyone should make a statement.
As soon as he finished speaking, the conference room was in a state of chaos. More than half of the people raised their hands. Of course, there were also the remaining people who felt that opening an unfamiliar section was time-consuming and labor-intensive. Lin was on the rise and should take a steady path. .
"Offline stores will not be eliminated. Since we are going to do it, we must do a good job on both sides." Lin Yiran promised, "The stores are our important source of income. I promise you that we will never make the decision to lose the watermelon and pick up the sesame seeds in the future. .¡±
When she said this, the rest of the people raised their hands hesitantly. Now, everyone in the conference room finally reached a consensus, which meant that Lin was about to embark on a new path. (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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