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Several disciples took turns to try out the sunglasses before respectfully returning the items to Cang Mang.
Cang Mang put away his sunglasses and asked these disciples about the details of building the cave. He did not continue to talk about sunglasses with these disciples.
Cang Mang knows that it is definitely not an easy thing to make a sunglasses business.
He vowed yesterday that this thing would definitely be sold for money, but there was actually a prerequisite.
The moment he came up with the idea of ??starting a sunglasses business, a plan to sell sunglasses also popped into his head.
Whether you can make a fortune in the Seven Emotions Sect with sunglasses actually depends on whether this plan can be implemented.
If things go well, this will be the first time Cangmang thinks about problems from the perspective of a businessman. This will be a brand new attempt for him.
The reason why Cang Mang thinks about things from the perspective of a businessman for the first time does not mean that Cang Mang has never done business before.
The situation is just the opposite. He has done a lot of elixir business, but the elixir business and the sunglasses business are definitely two different things.
The elixir market is a mature market. As long as Cangmang refines the elixir, he can directly enter the market. There is no need for Cangmang to use too much brains. He only needs to ensure the quality of the elixir. There will definitely be no shortage of the market. of.
But sunglasses are different. Brand-new products, a blank market, everything is waiting for him to develop.
Cang Mang has always admired Uncle Liu and Erye Liu. Their ability to strategize in business is so dazzling, and they always seem to be able to control the development of things in their own hands.
Cang Mang attaches great importance to the sunglasses business, not that he thinks he can make much money through it.
The significance of this business is that it is a kind of training and test for him. It is said that shopping malls are like battlefields, which is why Cang Mang wants to start a sunglasses business.
He had already thought of a complete plan before doing this business. He wanted to try to take the development of things into his own hands like Mr. Liu did.
He thought about many issues regarding this business.
As a commodity, sunglasses must have a selling point if they want to have their own market.
The most important function of sunglasses is to block the sun, but in this world where the weapon-refining civilization and the cultivation civilization are highly developed, this function is actually not that outstanding.
As long as you are willing, it is not difficult to find similar substitute products, but what is the difference between sunglasses and those magic weapons refined by specialized weapon refiners?
In fact, the biggest difference is that the materials are simple and the cost is low.
But will Cangmang take advantage of this advantage of sunglasses?
The answer is obviously no, because he still hopes to make money with sunglasses!
If you take the low-price route, how much money will you make? That's selling labor.
Cangmang has decided to sell these ordinary sunglasses as a magic weapon.
But this is a very difficult thing.
After all, no one is a fool. Why should others pay a high price to buy something with such an unremarkable function?
Therefore, Cangmang has to find another way and cannot simply use product functions as a selling point. This also involves the second function of sunglasses.
The second function of sunglasses is decoration.
Like many accessories, they don¡¯t have much practicality. They are actually just for beauty.
The confused idea is to make sunglasses into something like this.
That¡¯s why Cangmang told these disciples at the beginning that sunglasses came from a country far, far away and were very popular. The purpose was to make people accept them better.
Of course, Cang Mang didn¡¯t lie. The sunglasses came from a distant earth. Even Cang Mang didn¡¯t know how far away they were.
And it is indeed very popular, and it once became an artifact of the era.
If you want to make sunglasses such a successful product in Qiqing Sect, then it must have a good identity, and the starting point determines the end point.
The higher the starting point of sunglasses, the further they can go.
The promotion plan set by Cangmang is top-down promotion. To put it bluntly, promotion should start from people with higher status.
The reason for doing this is very simple.
First of all, these people have money. If you want to make money, of course you have to start from these people's pockets.
Cang Mang can't expect those disciples who can't even guarantee basic cultivation resources to spend a lot of money to buy such a useless tool.Those sunglasses?
Secondly, this also takes advantage of people¡¯s psychological problems, or social phenomena.
Often the so-called trend is sweeping from top to bottom.
To give a simple example, in the beginning, if ripped jeans on the earth were worn by some celebrities or models, others would think it was fashionable.
If you wear it on an ordinary person, others will think you are poor.
It is actually very simple to make the lower class of society accept the culture of the upper class.
But for the upper class of society to accept the culture of the lower class, it is not necessarily impossible, but it will definitely be very difficult.
This is also the reason why Cang Mang doesn¡¯t talk more about sunglasses with these disciples. Cang Mang doesn¡¯t look at them with colored glasses.
But the fact is that these disciples are at the bottom of the Qi Emotion Sect.
If sunglasses become popular among them, they will be positioned as civilian decorations. If they want to promote them to the inner disciples of the Seven Emotions Sect in the future, they will definitely encounter great resistance.
These inner disciples must have psychological barriers. They will think that this is a civilian culture that is not in line with their identity.
On the contrary, if we first promote sunglasses to some inner disciples, especially some inner disciples with special status or even elders, let them experience this thing first.
Even if sunglasses are promoted to outer disciples in the future, there won¡¯t be much resistance.
First of all, these outer disciples will not reject this top-down culture.
Secondly, these inner disciples have given priority to using these things, and they can also maintain their psychological sense of superiority.
Therefore, the things Cang Mang did after leaving Xianyaju were actually just to give his sunglasses a little exposure.
It is also to allow more people to be mentally prepared for this thing and not find it too abrupt or difficult to accept.
As for where to start promoting sunglasses, Cang Mang has already thought of a very suitable candidate. In Cang Mang's view, if this person can be used as a starting point, then the promotion of sunglasses in the Seven Emotions Sect will have been 60% successful.
It¡¯s just that he is not sure yet whether this person will help him. In order to convince this ideal candidate, Cangmang has made a lot of preparations for this.
He will try his best to give it a try. Now it can be said that all the preparations are in place, just wait and see when this person appears again!
Maybe this can also be an opportunity to ease the relationship between them. (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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