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Chapter 224 Cultural Export

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    Ren Jiewei encountered unprecedented frustration in Haicheng, and he began to realize that it is unimaginably difficult to open up a market here.

    ? At midnight, after Ren Jiewei finished talking with Dong Fang on the phone, the receiver hung on his arm and did not put it down for a long time.  At this moment, Ren Jiewei and Dong Fang had different opinions.

    What Ren Jiewei felt was a kind of regional difference, but Dong Fang didn't take this matter to heart.  After all, she has been hearing various reasons and voices of opposition since she raised good-quality chickens.  Along the way, there are too many people who oppose her entrepreneurship, but no one has ever blocked her progress.

    What's more, Haicheng is the only way for her to bring Fangfang feed to the national market. How can there be such a reason for retreating as soon as she enters the territory?

    Dong Fang calmed down Ren Jiewei's emotions patiently, and then she told Ren Jiewei to start a backup plan and go to Jia County, which she had contacted initially.

    Unlike Qing County, which is the base of the vegetable basket, Jia County is still battered and wants to revitalize the long-abandoned feed factory in its hands.  The honesty of what they said, and the fact that Ren Jiewei came here directly with cash, the two parties quickly reached a cooperation agreement.

    It was only during this period that Ren Jiewei discovered that their so-called equipment and workshops had almost no value for reuse, and everything had to be remodeled and purchased.  Under Dong Fang's instruction, the factory renovation project and equipment purchase plan were in full swing. In about two months, the new Fangfang Feed Jiaxian Branch Factory was completed and started production.

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    For Xianshui Distillery, Qin Ping, as a factory manager promoted from the grassroots, even if the factory wants to grow, the most important thing is to seize the opportunity.  Using his connections in the provincial capital, he invited some cultural celebrities to taste Xianshui wine.  Well-known writers, painters, and collectors are full of praise after tasting the classic series of Xianshui wine and the newly formulated taste.

    On the other hand, Xiaoxiao, as the deputy director of the factory, also actively supported this marketing strategy. In the name of the winery, she opened the newspaper "Xianshui Huiyou", and the editors were all local celebrities from Jinxian County and even Pleia Province.  Then, after several "wine tasting and poetry meetings" reported by the media in the city, Xianshui wine was not only a symbol of good wine, but also brought more local cultural characteristics.

    In addition to the classic wine series, Xiaoxiao is more aware that as the popularity of Xianshui wine expands in different fields, they have also welcomed many new customers.  Then on the existing basis, it has become a matter of course to develop a new series of high-end Xianshui wine through innovation.

    The main market of Fangfang feed is in the urban-rural fringe and rural areas, rural walls, speakers, or borrowing urban and rural CMBs to place product advertisements.

    The high-end series of Xianshui wine is obviously a different route. Instead of trying to find limited advertising resources and channels, Xiaoxiao quickly found a new marketing method for this series-that is, word of mouth.

    Since the reform and opening up, the material and spiritual fields of the people have been greatly developed, and some people who became rich first have also become the customer targets of Xianshui Wine.

    Under the premise that there is not enough strength to advertise across the country, Xianshui Liquor takes Jinxian's local cultural characteristics and unknown new tastes as a selling point, and soon becomes known to the consumer market with a mysterious attitude.

    Xiaoxiao counted up the number of customers after the launch of the new wine, and suggested that a formal Xianshui wine association could be established by referring to the practice of some companies in Shencheng.

    The "Xianshui Huiyou" newspaper and the Xianshui Friendship Association have officially become the main channels for the output of Xianshui Liquor's corporate culture.  (Remember the site URL: www.hlnovel.com
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