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Chapter 520: The Shining Qing Yunfei

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    ¡ª¡ª"There are only a few reasons why modern people travel. The biggest purpose is to relax. However, I want to hear what this little brother thinks about it. What is the current industry?"

    As Wang Jiyuan was speaking, he suddenly turned to Qing Yunfei.

    ¡ª¡ª"Then I will talk about my personal opinion. The so-called tourism is nothing more than a destination.

    After traveling for such a long time, I think there are still big drawbacks in the tourism market.

    First of all, the concept of tourist destination is not a new concept. It has been popularized in China for at least 20 years.  In recent years, this word has been rarely used, and it has probably been replaced by global tourism.

    However, I think the concept of tourist destination is probably more in line with the law of tourism development and the market law of tourism.

    However, when we talk about tourist destinations now, it is completely different from 20 years ago. The current destinations are complex tourist destinations.  This is a basic judgment.

    Because there are a lot of types corresponding to the concept of destination: source, departure, transit, distribution, follow-up, destination, and final destination.

    Some start from the perspective of demand, and some start from the supply side.  But in the final analysis, our biggest feature now is the compound type.

    For example, Mr. Wang, your hometown is Zhejiang. Zhejiang is not only a tourist destination, but also a major source of tourists in China.  This is true in many places.

    This means that we used to talk about destinations mainly about reception and products, but now we talk about destinations as a composite destination.

    In this case, we have a series of new problems in terms of strategy, thinking, input and output, and customer source input and output.

    Are there any more typical destinations now?  Yes, not much more.  For example, Jiuzhaigou is a typical tourist destination, receiving 3 million people a year.

    But how many people can go out in Jiuzhaigou County a year?  It is impossible to become a source of export.  This is a fairly typical destination.  And basically to Jiuzhaigou is the last stop.

    But most of them are mix and match, and there are also changes among various types. I hope this change should be a benign change.

    Some changes made us uncomfortable to watch, such as Kunming, the provincial capital of Lihua's hometown.

    At the beginning of tourism, Kunming was a destination, and it was great for everyone to go there.

    But gradually with the development of tourism in Yunnan, Kunming has become a distribution center. In recent years, it has not even reached the distribution center, and it is just a transit point.

    Now, travel to Yunnan, come out from Kunming Airport, find a hotel to stay in, catch an early flight the next morning and go to Tengchong, Dali, Lijiang, I feel that there is nothing to do in Kunming, this is Kunming tourism  A tragedy of development.

    Speaking of which, it is still a destination in name, but it has actually undergone fundamental changes.  Some of our places are also facing this situation, so we need to study the benign development of destinations, the compound development of destinations, and never turn a destination into a transit point, distribution center, or drop-in point.

    A diversified product system is required. This diversified product system cannot be limited to tourist towns.

    The basis of a destination must be a scenic spot, and tourists also rush to the scenic spot to reach a destination.

    There is no core competitiveness without a scenic spot, but the scenic spot needs to be gradually expanded. Through refined development and in-depth experience, the attraction of this destination will become stronger and stronger.

    What is this requirement?  It is to require the diversification of a product system.  Because the market is now diversified, the demand is also diversified.

    Furthermore, from the perspective of experience, I summarize tourism behaviors into six types:

    The first type is called the horizon type, which is our traditional pursuit of sightseeing, seeking to see more, and pursuing broadening our horizons.

    Second, the homely type.  Generally speaking, rural tourism is homely, and leisure products are basically homely.

    The third is called enjoyment type.  Vacation is a typical enjoyment product, and many high-end cultures are also enjoyment products.

    The fourth type is the fun-loving type.  The goal some people pursue is to have fun.  Because our daily work is too tense, and our daily urban life is too hasty, we finally have some time, and we have nothing to pursue, just to have fun.

    The fifth type is called wild type.  This kind of wildness is actually very common all over the world, and it is the same, that is, everyone is actually pursuing the heterogeneous changes in life.

    For example, Singaporeans are very well-behaved in Singapore, because Singapore requires elegance.?Society.

    However, as soon as a Singaporean arrives in Malaysia, he will act wildly, because he is usually choked up, and finally has a chance to act wildly, so naturally he will act wildly.

    The last type is called the self-abuse type. According to us, it is the one who is full, looking for danger when full, and looking for guilt when full.

    But I think there are more and more people of this kind of self-abuse now.  For example, those self-driving tours, poor tours, and even flying planes and skydiving, isn¡¯t this self-abuse?  Behavior like this.

    Therefore, the current tourist destinations must study a diversified product system based on the diversification of demand and experience.

    So here, during this period of time, everyone pays more attention to tourist towns, and in the next stage, they may pay more attention to other things, and these things are not important.

    The era of sightseeing has passed, and the era of leisure and vacation has come, no.  Sightseeing is always the foundation for the development of China's tourism, and even the development of world tourism.

    Very simple, we will always have the first generation of consumers.  The first generation of tourists must pursue sightseeing.

    So here is not an either-or, black-and-white relationship, but a composite relationship.  In this way, the requirements for our diversity become higher.

    There is no doubt that this is the era of mass tourism.  This is the best time. Before, when I read the news that OCT was going to invest 238 billion in Xi¡¯an, I couldn¡¯t understand this kind of thing.

    If it is in line with the development of urbanization, it is very simple and not a lot of money.  If you want to invest in tourism, what is 238 billion for?

    Today, Mr. Wang and a few bosses want to build a tourist destination through a small tourism practitioner. I personally think that I still don't have the planning ability.  "

    Eloquently, Qing Yunfei spoke for a long time.

    During the period, no one interrupted.

    I don't know what the bosses present were thinking.  In Chu Lihua's heart, besides admiration, she was still in admiration.

    She didn't expect Qing Yunfei to have so much stuff in his stomach, and she didn't expect his thinking to be so deep.

    However, I have to say that everything Qing Yunfei said is really sharp and precise.  (Remember the site URL: www.hlnovel.com
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