"Is it a hype? Then I won't drink it, it's not worthy of my status."
Kui Yiyuan moved in the direction of the hotel boy, pushing and shoving until the milk tea was spilled on the ground, and it could only be treated as garbage. In the end, no one drank it, but no one felt sorry. After all, the hotel boy can buy it not far away, no need to queue up, and Kui Yiyuan has clearly seen the essence of Internet celebrity milk tea.
"Lawyer Kui Yiyuan, the milk tea on the ground is hunger marketing. Its implementation is based on consumers' eagerness to buy, and the psychology of seeking innovation and speed. In the early stage of product promotion, companies use information asymmetry in the short term to artificially Create a tense atmosphere for product supply, create the illusion that demand is in short supply, and then increase prices to achieve huge profits."
"However, as consumers have a better understanding of information and mature consumer psychology, consumers will become more numb to this practice."
"That's right. At the same time, due to the great abundance of modern living materials, the entry of substitutes or direct competing products will distract consumers' attention, and if competing products flock to imitate hunger marketing, it will make this lie unbearable." Self-defeating. This is the other two students I came into contact with. They like the same boy, but they don¡¯t know each other. As a result, the routines are used together. Neither of the two men chooses, but finds a substitute the next day. Long-legged mm, go to the hotel and book a room."
"It's not worth it if you don't fight for a man like this."
"Lawyer Kui Yiyuan, in fact, whether a man is good or not depends not only on his own decision, but also on the girlfriends around him. Another example is my fourth student, who was a luxury goods agent at the time and took my previous courses. Understand that enterprises implement hunger marketing, fundamentally, it is to use the short-term advantage of information asymmetry in disguise to deceive consumers. It is human nature to have desires, but it is human nature to never be able to satisfy human desires and pursuits. However, according to Philip Kotler's point of view, wants, desires, needs, is essentially different."
"The fourth student can actually figure out such a profound question, so it doesn't seem difficult at all for her to get rid of her ex-boyfriend and let her return to her side."
"Lawyer Kui Yiyuan, you don't know something, but the realization of desire, that is, the transformation of desire into demand, must have purchasing power to support it. To put it bluntly, when the fourth student enrolled, she concealed it from me. She did not have an ex-boyfriend. , I just wanted to go after the marketer after I finished my studies, but it turned out to be a mess, and there were rumors in school that she was a scheming bitch, but I was asked to bear her loss."
"What about the 5th, 6th, and 7th?"
Just when Kui Yiyuan came back to his senses, the hotel brother actually reported the price of milk tea.
"A cup of 46 yuan."
"What? It was only 16 yuan before. If you don't tell me earlier, I'll drink it all."
"Lawyer Kui Yiyuan, it seems that hunger marketing is often everywhere, even reflected in this cup of milk tea. Because of the sudden increase in price, as imagined in the case just now, the number of consumers suddenly decreased. Create market hunger, and then increase the price of products. When the price of the product is raised to the point that consumers cannot accept it, or are unwilling to accept it, they will think calmly, act rationally, collect information more fully, and use the information obtained to dissect the product. The essence of hunger marketing." (Remember this site URL: www.hlnovel.com