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Chapter 563 The Provider Deliberately Reduces Production

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    "¡­¡­Hunger marketing."

    "What do you mean?"

    "Commercial promotion generally applied to goods or services refers to a marketing strategy in which the supplier of goods intentionally lowers production in order to regulate the relationship between supply and demand, create the illusion that supply is in short supply, maintain product image, and maintain a higher price and profit margin of goods.  I used to give training to luxury agents, but now people don¡¯t need me, after all, this kind of course is not difficult, as long as you learn it, it is very easy to operate.¡±

    "It's the first time I've heard of it, so can legal services also be used as a hunger marketing model?"

    "Anything is fine, let me tell you this, even love is fine, if it's a girl, otherwise the man is too full to let him get it all, the other party will maintain a full sense of mystery to the girl, follow  Exuberant curiosity. And I was training seven students. They were all abandoned by the man and wanted to save them. After seeing my promotion on the Internet, they quickly signed up. Of course, I also used the method of hunger marketing  , only 7 students can enter the class, and the tuition fee per person is as high as 100,000 yuan. It is still full of friends, and it needs to be screened in layers before it can be finally selected."

    "So many people learn it? Tell me about it, I'm quite interested."

    "Let me put it this way, Lawyer Kui Yiyuan, in daily life and work, I often encounter this phenomenon. I have to pay a deposit and wait in line to buy a new car. I have to register and pay the earnest money to buy a house. I even have to wait to buy an ipad. I often watch  What about limited editions, flash sales, etc. In today¡¯s rich material world, why are there still long queues and demand exceeds supply?¡±

    "Eh? Makes sense, why?"

    "Everyone's explanation is due to rigid demand. However, not all products are suitable for hunger marketingthat is to say, merchants use a lot of advertising and promotions to arouse customers' desire to buy, and then use hunger marketing methods to make users wait hard.  As a result, the desire to purchase is further increased, which is beneficial to increase the price of its products for sale, or lay a customer base for future large-scale sales.

    "Miss Kui Yiyuan, at this point, when it's time for you to drink Internet celebrity milk tea, do you need me to go outside and buy it for you?"

    "Go, it just so happens that you have to queue for more than two hours. After all, that one is too popular. I happen to be consulting the client on legal issues, and I seem to be really interested."

    "Don't you think my words are useful? Miss Kui Yiyuan."

    "Hee hee, I don't know if it's useful, but I know it's quite interesting, and then I said, I heard 100,000 tuition fees, and other members want it from you, so do you have so much course value?"

    "Okay, then, lawyer Kui Yiyuan, you will charge me a little less for your lawyer's fees. Let's discuss together. Hunger marketing is related to three major factors: market competition, consumer maturity, and product substitution. Then, in  Only when the market competition is insufficient, consumers' mentality is not mature enough, and the comprehensive competitiveness and irreplaceability of products are strong, hunger marketing can play a better role; otherwise, manufacturers can only be wishful thinking."

    "So, hunger marketing is suitable for industries with a high unit price and it is not easy to form repeated purchases of a single product?"

    "That's right. In addition, products or services have certain differences or advantages, which have formed a certain range of brand stickiness. (Remember the website website: www.hlnovel.com
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