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Text 437 Farewell to "Legend of Hot Blood" and favor "World of Warcraft"

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    On April 10, 2005, after more than half a year of negotiations, Box Games finally reached a consensus with Shanda Group.

    Box Games transferred a series of agents and copyrights such as "Legend of Hot Blood" and all the shares of the Korean parent company behind it to Shanda at a price of US$500 million.

    In 2005, the US dollar & RMB exchange rate was slightly higher than that of the previous two years, from about 8.27 to about 8.31.

    In other words, this transaction will bring about 4.155 billion yuan to Box Games.

    This is undoubtedly a sky-high price!

    However, considering the past annual net profits of the "Legend of Blood" series, as well as the increase in the company's overall market value, as well as the acquisition of shares in the Korean parent company, the initiative to seize the next step to represent new games, etc.

    Although it costs a lot of money, at least in many people's minds, they feel that the money is worth it!

    Of course, Shanda didn't have $500 million in cash, they could only withdraw $350 million at most, and asked to pay it in three installments within a year.

    As for the remaining 150 million U.S. dollars, it will be converted into Shanda's shares and transferred to Box Games to hold shares.

    In the original time and space, Shanda actually went public last year, but now, Shanda is just a tool for box games.

    ? Although it is also planning to go public, but the capital is not enough, it is difficult to get the favor of the financial market.

    It was also at this time that Box Games released the news to the outside world, intending to package and sell copyright shares such as "Legend of Hot Blood".

    Chen Tianqiao keenly sensed that this was a good opportunity.

    As long as the agency rights of "Legend of Hot Blood" and the shares of the parent company are obtained from Box Games, Shanda's momentum and market value will be greatly improved. If it goes public at that time, it will be a monster stock.

    Because of this, in this battle, Shanda was so bold that he paid a sky-high price.

    In the end, the company that surpassed Netease and Ninetowns with a bid of US$500 million won the final victory.

    This price even greatly exceeded the expectations of Cao Xuan and box game executives, which is why they agreed to convert 150 million US dollars into Shanda shares.

    Although in this way, the time to cash out the $150 million will be greatly extended.

    However, everyone is very optimistic about the prospect of Shanda going public. Shanda has already done a lot of preparatory work for the listing. Counting the time it took to build up momentum after acquiring the ownership of "Legend", it is estimated that it will be listed in the second half of 2005, or by the end of the year at the latest.

    And after the listing, Shanda's stock will definitely increase in value. After a year or two, the 150 million US dollars will be cashed out one after another. I dare not say that it will double, but it is still possible to increase by a few percent.

    The most critical issue is that NetEase's bid is up to 400 million U.S. dollars, while Ninetowns is lower, barely 300 million U.S. dollars, and there are a lot of additional conditions.

    Comparing several, Cao Xuan will definitely choose the one with the most money

    This news once caused a great sensation in China. After all, such a large number of transactions involved two large Internet companies and the phenomenon-level game IP of "Legend of Blood", which caused a lot of attention in the game circle, financial circle, Internet and other fields.  large-scale discussions.

    Many people were shocked by Shanda's courage, and felt that the box game was unwise.

    After all, the popularity of "Legend of Hot Blood" is still at its peak, and it is still the number one online game in China, and its monthly revenue is astonishing.

    It is too reckless for the box game to give up as soon as it says it will!

    Some insiders even broke the news, saying that the inside of the box game did not agree with this matter, and the big boss behind it strongly promoted it.

    Although Cao has never directly responded that he is the boss of Box Game, Box Game also avoided talking about it, and even relevant information is irrelevant.

    However, for a company as big as Boxgame, with thousands of employees and more companies cooperating with all parties, it is difficult to think that there will be no leaks.

    At least in related fields such as games, the Internet, and even finance, this has long been an open secret.

    However, Cao Xuan and Box Game just don't talk to each other, and Box Game is extremely low-key in terms of running the game.

    Like the "Legend of Blood" series, Shanda plays the game, and other games are run by Penguin and other agents. Cooperative games focus on profit and do not duplicate names, and they hide behind and count money.

    This time, if it weren't for the amazing deal, Box Games would probably make a fortune silently as usual.

    And even though this transaction went viral, Box Games didn't speak out to the outside world, and Shanda immediately took over, drawing all the attention to himself.

    Strong exposure and publicity are of great benefit to the grand listing, and Box Games is also happy to continue to be invisible.

    And Shan Da became popular, and it went public to collect money, and there was also a box game.

    ? As for the outside world¡¯s suspicion that Box Game sold ¡°Legend of Hot Blood¡± recklessly and stupidly, the boss is playing tricks? It is much more.

    In 2005 alone, Fanxing Film and Television City launched three new projects in addition to those already in the final stage¡ª¡ª

    : Mainly Tang Dynasty city towers, palaces, mansions, market blocks, temples and other buildings, covering an estimated area of ??more than 5,000 mu, with an investment of more than 300 million yuan.

    This is also the largest building complex in Fanxing Film and Television City so far, and it is also a key project of the future film and television base.

    The reason why Tangcheng was built is because there are already Ming, Qing, Song, Qin and other architectural complexes in Hengdian. Fanxing Film and Television City is currently trying to grab the market, so it needs to attract people with projects that Hengdian does not have. There is no need to compete with Hengdian now.

    The film and television bases of the Tang Dynasty, in fact, other film and television cities also have, but the scale is small, and the stars will be built well, which can attract a large number of Tang Dynasty and ancient theme crews.

    It is worth mentioning that Cao Xuan has already reached an agreement with the crew of Lao Mouzi's "The Golden Flower".

    Now Fanxing Film and Television City is rushing to the construction period, giving priority to the construction of scenes that Lao Mouzi needs. Around the end of the year, the crew of "The Golden Flower in the City" will be stationed in the filming.

    ?The film and television base mainly focuses on the Spring and Autumn and Warring States Periods. It is next to each other and can accommodate all the crews from the pre-Qin period. It can also be used in the Han Dynasty and the Three Kingdoms period.

    Cao Xuan also found new crews to settle in, such as the TV series "Hidden Bravery" starring Chen Daoming, and the TV series "Mythology" produced by Fanxing.

    This project focuses on indoor panoramic special effects & special effects shooting. It occupies the smallest area, but the amount of investment is not inferior to several other large projects.

    Many technologies and equipment were obtained by Cao Xuan from Hollywood through his connections, and they are top-notch in China and even in Asia.

    Fanxing Film and Television City started a bit late. If it wants to compete with Hengdian, which has been developing for several years, it needs to find another way besides the construction of film and television base.

    It is the core competitiveness brought out by Cao Xuan. When film and television cities such as Hengdian Xiangshan have not yet begun to pay attention to special effects digital virtual shooting, they will take the lead in industrial upgrading and seize the market.

    After a few more years, everyone realized that special effects have become a part of domestic films that cannot be ignored, and Fanxing Film and Television City has already left other film and television cities behind.

    After the construction is completed, part of Cao Xuan's foreign light and shadow special effects company will move back to build a domestic film and television special effects center in Fanxing Film and Television City.

    By then, Cao Xuan's "Feng Shen Bang", which has been dragged on for several years, should also start shooting, and Fan Xing can also try a special effects blockbuster

    ¡ª¡ª¡ª¡ª

    ps: I can¡¯t finish writing before midnight, so I¡¯ll update it on time at 8:00 tomorrow morning.
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