In a theater in Nanshi, Jiangxi Province, when the film screening ended and Cao Xuan and other film creators appeared, the theater burst into enthusiastic cheers at night.
It's a pity that Gan Province, where they never had a sense of existence, came to the star road show. Everyone was very excited and fresh
When Akalin Province fell into a mixture of doubt and joy, Cao Xuan and others had already interacted with the audience skillfully according to the process.
Regarding the road show of "Embroidered Spring Knife", it is actually biased.
?Last year, "When Men Are in Love" was okay. The Star Cinemas had just been integrated, and the scale was not particularly large. The promotion of Cao Xuan's road show was from north to south.
But this year is different, Fanxing Cinemas has been integrated and expanded on a large scale, especially in parts of North China and Central China outside the capital, which already has a vague meaning of being the first cinema.
The so-called road show for movie promotion is actually going to the local theater platform.
On the one hand, it can consolidate some die-hard fans and the reputation of the movie. On the other hand, it can write materials for the media, increase exposure, and more importantly, build a good relationship with the film studio to increase the film's schedule in the theater.
Cao Xuan himself is the owner of Fanxing Cinemas, needless to say about the filming of Fanxing Cinemas. .
The total film schedule of "Embroidered Spring Knife" in Fanxing Theater has approached 70%.
As for movies, China Film Group participates in the distribution. Whether it is the New Film Federation or China Film Xingmei, they all have shares in China Film Group, and the film scheduling rate is naturally guaranteed.
However, Cao Xuan's impact on these theaters in the south is relatively limited.
Although "Embroidered Spring Knife" itself has a strong box office, and the theaters will also increase their own schedules, roadshows are still necessary.
Aside from that, "Embroidered Spring Knife" has such a strong momentum, and after one or two turns, if the road show is good, it might get an extra 10 to 20 million at the box office.
Don't think that the money is low, "Xiu Chun Knife" is competing with "House of Flying Daggers" for the summer title.
The latter has a strong momentum in the early stage, with a box office of more than 53 million in the first week, while "Xiu Chun Knife" will have a box office of 45 million in the first week.
The gap between the two parties in the first week of the box office exceeded 8 million. It seems that "House of Flying Daggers" is even better.
However, "Embroidered Spring Knife" has a higher reputation, which also leads to stronger box office stamina.
The second week of "House of Flying Daggers" saw a significant decline in the box office, while "Embroidered Spring Knife" still maintained a fairly good trend in the second week.
If nothing else, "Embroidered Spring Knife" can not only make up for the 8 million gap in the first week in the second week, but even overtake it in one fell swoop.
Now, two martial arts blockbusters are facing off at the same time, and who can become the box office champion of the summer season in the mainland has become the focus of many people in the outside world.
Since the release of "Hero" in 2002, Lao Mouzi has a high reputation, and the new screen boss Zhang is a madman. A studio company has become a representative of mainland film companies.
Even Fanxing and Huayi are currently short of New Picture in terms of movies.
No way, who made the box office of their new screens so good, so far there has not been a movie produced by Fanxing and Huayi that has a box office of over 100 million in the mainland.
So even if he doesn't consider making money, Cao Xuan really wants "Xiu Chun Knife" to overwhelm Lao Mouzi, instead of steaming steamed buns to save his breath
However, even if "Embroidered Spring Knife" can overwhelm "House of Flying Daggers" at the box office in the mainland, it is still under pressure in the overseas market.
After all, "Embroidered Spring Knife" covers a lot of historical themes. It is said to be a martial arts film, but it is actually more like a drama film. Although it is not complicated, it still has a certain barrier to entry for some foreign audiences.
It's okay to say about Asia, especially Southeast Asia, Japan and South Korea are all East Asian cultural circles, it is not difficult to accept the plot, and the box office is not bad.
The box office in Japan has accumulated more than 4.5 million U.S. dollars in two weeks.
South Korea is less than Japan, barely 2 million US dollars.
The combined box office of Singapore and Southeast Asian countries is just over US$2 million.
Adding up the overseas box office of the entire Asia, the sky-high is only about 12-15 million US dollars.
It seems that the data is not bad, easily over 100 million when converted into RMB.
However, the money from the local cooperative theater chains and distributors, as well as tax issues, has to be taken out, and the average amount that can reach Cao Xuan is only about 20-30%.
As for North America and Europe, they won the opportunity to go to theaters. After all, Cao Xuan's connections in Warner and Universal are not built.
However, the other party is extremely pessimistic about the prospect of "Xiu Chun Knife". Except for the good martial arts, there are few other "highlights".
?Three ancient Chinese "policemen" had a hard life, rightThe Legend of Condor Heroes, Fanxing has a 50% share, and is the No. 1 producer of the serious crew.
? Little Dragon Girl has already been confirmed to be starred by star artist Liu Tianxian, and Zeng Li will play Li Mochou. If there is no accident, Guo Xiang should still be a big sweetheart.
Originally, Cao Xuan wanted to use Hu Ge to win Yang Guo, but the three most important female roles in the entire crew of "The Legend of Condor Heroes" were taken by Fan Xing, and Zhang Dahuzi was unwilling to give Yang Guo to Fan Xing again.
So after that, Cao Xuan didn't care about the casting of "The Legend of Condor Heroes".
Before he heard the news that it was Nie Yuan, and the company that the other party signed had just won 20% of the share of "The Legend of Condor Heroes", but he never thought that it was Huang Xiaoming who overtook at a curve and cut off Nie Yuan.
Cao Xuan thought for a while, whether to say hello to the bearded man, but rejected Huang Xiaoming.
In the original version, this actor's performance is not bad, especially in the later stage, he still has the flavor of a Condor Hero, but the early stage is a bit greasy and exaggerated, and he has no CP feeling with Liu Tianxian at all.
Generally speaking, it belongs to the kind with obvious advantages and disadvantages.
If Cao Xuan chooses, he hopes that Hu Ge and Liu Tianxian will play together, and "Legend of Sword and Fairy" and "The Legend of Condor Heroes" can also achieve complementary drainage.
But Zhang Dazi didn't do it, Cao Xuan felt that he would talk to the other party later, if he could persuade him successfully, he would persuade him again, and if he failed, he would ignore it.
As for Huang Xiaoming's invitation to dinner, Cao Xuan simply ignored him. There were too many people who invited him to dinner in the past two days, and most of them were women.
On August 14, 2004, less than two weeks after its release, "Embroidered Spring Knife" officially broke through 100 million at the box office, becoming the second movie this year with a box office of over 100 million.
It is also the fourth Chinese film with a box office of over 100 million after the mainland box office has clear statistics.
The first three films are "Choice of Life and Death", "Hero" and "Ambush from Ten Daggers". If imported movies are counted, "Embroidered Spring Knife" currently ranks seventh on the mainland box office list.
The first film had such a good performance, and if the second film hadn't suffered a collapse in quality, it would have a high probability of earning over 100 million box office.
This is a great temptation for all actors, especially actresses.
Cao Xuan has already finalized the male lead, no matter how good the male actor is, he can only be the second male lead, but they can become the female lead.
At present, this group of florets can be called the first sentence, only the international chapter and Gao Yuanyuan, let alone the others, who can act as the heroine of mainstream commercial movies is considered to be copied.
This also caused many Xiaohua to want to be Gao Yuanyuan's second.
Regardless of whether Gao Yuanyuan's role in "Xiu Chun Knife" is good or not, she has accumulated a wave of qualifications anyway, and she can relatively get in touch with more film resources.
Not to mention, when those big directors or Hong Kong directors choose mainland actresses in the future.
Except for the Four Little Stars and a few popular ones, Gao Yuanyuan is definitely the top candidate.
Ordinary little flowers can't get in touch with Cao Xuan at all, so they can only do it in a hurry, but those who can get in touch basically contact Cao Xuan.
Except for Hu Jing, the other three of the four little Huadans all spoke, and the international chapter all went to Hollywood to film, and they didn't forget to greet Boss Cao.
Talented girl Xu took a look at her old friendship and invited Cao Xuan to attend the press conference of her movie.
Li Bingbing also made a special phone call. After exchanging pleasantries and congratulations, he beat around the bush and asked about the heroine of "Embroidered Spring Knife: Asura Battlefield".
Needless to say, Fan Xiaopang, he made one phone call a day for the past two days, and was more diligent than Dongxi Ergong, for fear that the heroine he had also decided on would be robbed.
Cao Xuan even felt that it would whet the appetite of the other party, and hinted that Fan Xiaopang could fly over to warm his bed
There is also an undercurrent in Fanxing. Even Liu Tianxian's mother made a special phone call to test her daughter's entry into the film industry, but Cao Xuan directly blocked her.
Let's understand the role of Little Dragon Girl in "The Legend of Condor Heroes" first!
Cao Xuan didn't even pay attention to these people, how could he be in the mood to respond to Huang Xiaoming's situation, he is not Boss Shi, beauty tricks are useless to him ?