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Volume 049 Impacting the Annual Sales Crown and Signing Event

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    ? Beijing, a shopping mall plaza

    Cao Xuan is holding his first autograph event.

    During the period when "Starry Stars" was released, Cao Xuan was never idle. He ran all over variety shows, media interviews, and radio promotions. He was so busy that he didn't even have time to invite Hu Jing and Zeng Li to dinner to celebrate.

    At the beginning of June, the total sales of "Starry Stars" officially exceeded the 500,000 mark, including about 450,000+ in the Mainland, and about 50,000 in Hong Kong, Taiwan and overseas.

    "Starry Stars" has also become the best-selling new album in the Chinese music scene so far this year.

    The second place is Naying's "Conquer", which is about 440,000.

    According to previous album sales statistics, the total sales volume of "Conquer" is expected to exceed 1.5 million copies, and 2 million copies is not impossible.

    As for "Starry Stars", which won 500,000 yuan in the first month, Warner Bros. has compared it with "The Heart Is Too Soft", which was so popular on both sides of the Taiwan Strait last year.

    "The Heart Is Too Soft" claims to have sold 20 million yuan, just listen to this figure.

    In fact, the album "The Heart Is Too Soft" was first released in Taiwan Province, but it did not cause any sensation at that time.

    Later, the album spread to the mainland and quickly became popular in the mainland, and then counterattacked from the mainland market to Hong Kong and Taiwan, and then became popular all over the country.

    The time difference during this period made "The Heart Is Too Soft" suffer from piracy.

    But even so, the huge popularity base has also made the genuine sales of "Too Soft Heart" very impressive.

    Warner does not know the real sales data of "Too Soft Heart", but based on a comprehensive analysis of various situations, it believes that the sales volume of its original version is roughly more than 3 million, or even more than 3.5 million.

    And the current popularity of the songs "Starry Stars" is not much less than last year's "The Heart Is Too Soft".

    And last year, "The Heart Is Too Soft" was popular with only one song, while "Starry Stars" had five songs, layered on top of each other, and the overall popularity is even stronger.

    The new head of Warner, Zhou Jianhui, is very ambitious. Not only is he eyeing this year's annual album sales, he also wants "Starry Stars" to surpass "The Heart Is Too Soft".

    In this way, the old enemy Rolling Stone was overwhelmed, and the name of Warner UFO was completely launched.

    Cao Xuan is not as conceited as Zhou Jianhui.

    Although he also has confidence in his new album, the phenomenon-level album "Too Soft Heart" is popular. The quality and popularity of it are certainly important reasons, but luck is the most critical factor.

    This kind of metaphysical bonus is invisible and intangible, but it can sometimes make you doubt life

    Moreover, although "Starry Stars" has just defeated the mainland queen Naying, there is still a strong opponent who has not appeared.

    If Cao Xuan remembers correctly, Ren Xianqi, who became popular last year, will release his representative album "Love in the Pacific" in the middle of this year.

    This album became a huge hit, completely establishing Ren Xianqi's status as the new king of the Chinese music scene, becoming the most popular male singer of this era, bar none.

    Cao Xuan's "Starry Stars" wanted to win the 1998 annual sales title and catch up with "The Heart Is Too Soft", first passed the test of Ren Xianqi.

    However, calm down, Cao Xuan did not intend to pour cold water on Zhou Jianhui at all, but actively cooperated with Warner's series of promotional activities.

    Young people are competitive, and Cao Xuan, who is only 22 years old this year, is no exception.

    Although I know that Ren Xianqi's new album is coming, I still want to meet him and see who is better.

    Now the album has been online for almost a month, and major pirates have already taken their positions.

    All kinds of pirated discs and tapes of "Starry Stars" have sprung up like mushrooms after rain, spreading all over the country.

    In order to ensure the sales of the original version, Warner continued to arrange various aspects of the promotion of "Starry Stars", and at the same time began to arrange a national signing event for the original album for Cao Xuan.

    The starting point is the Beijing-Tianjin-Hebei region, and then all the way to the south, all of them are big cities.

    Quancheng and Daoshi in Lu Province, Jinyang in Jin Province, Zhengshi in Henan Province, Luzhou in Huizhou Province, Jinling, Suzhou City, and Yangshi City in Suzhou Province, Hangzhou City, Wenshi City in Zhejiang Province, Magic City all the way to Xiamen City in Min Province.

    If conditions permit, Warner may also hold signing events for Cao Xuan in Taiwan Province and Xiangjiang

    Cao Xuan is expected to hold four autograph sessions in the capital. Today is the first one. The publicity has not fully followed, but the popularity is quite good.

    As soon as Cao Xuan showed his face, there was a long line of more than 100 people at the genuine signing event, surrounded by many watching people eating melons.

    After a brief interaction, Cao Xuan sang two songs and gained popularity. At around 8:40 in the morning, the signing began.

    The number one fan is aThe convincing junior high school girl was so excited that she couldn't speak when she saw Cao Xuan.

    Seeing that she was really nervous, Cao Xuan took the initiative to ask, "You don't go to school on Friday?"

    "I was in class, but I heard about your book signing, so I skipped class. I am a die-hard fan of yours, and "Light Chaser" followed you." The girl answered Cao Xuan quickly when she heard Cao Xuan's question.

    Cao Xuan was a little dumbfounded, took the album in her hand, and added eight words after signing it - study hard and make progress every day.

    "Hurry up and go back to class, I wish you success in your studies, and don't play truant in the future."

    "Thank you, I will always support you."

    The girl was so excited that she almost cried when she saw the message on the title of the idol on the album, bowed to Cao Xuan, and left reluctantly.

    In the past, Cao Xuan also received many letters from fans, but today is the first time Cao Xuan intuitively felt how much influence he has on others.

    He couldn't tell what it was like, it was good, but at the same time it was worrying.

    These people regard themselves as idols, or even spiritual sustenance, regard his words and deeds as the standard, and worship and pursue themselves crazily.

    However, Cao Xuan himself knew that he was just an ordinary person, not even a good person, some scumbags, and a lot of other problems.

    Cao Xuan wondered if he could give some positive feedback and correct guidance to these fans who love him.

    For the first time, he realized that being an artist is not as simple as he thought

    This sudden idea made Cao Xuan's mind a little messy.

    So much so that when he saw fans who looked like students at the signing event, his first reaction was to sign + ask him to go back to class obediently.

    As for the other fans, Cao Xuan didn't just sign his name and get away with it. Basically, they chatted briefly, and then wrote some congratulations.

    There are not many words, just one or two sentences, but there is a heart, the fans are satisfied and happy, and Cao Xuan also feels that he has lived up to the people's love for him and the real gold and silver they have paid.

    ?Since signing sales in the morning, Cao Xuan has been busy until the afternoon. The daily sales volume is 2500+, and the results are quite gratifying.

    In the later stage, as the popularity of the album ferments, I believe that the sales of signings will increase.

    However, Cao Xuan felt that this scale was not bad. He couldn't sign too many people, and too many people could easily cause accidents, which violated the purpose of signing sales to give back to fans and increase sales of genuine copies.

    In the next few days, Cao Xuan held several signing events in Beijing and Tianjin.

    Driven by the on-the-spot album signing and media publicity, under the siege of pirated copies, "Starry Stars" sold an additional 50,000+ in Beijing and Tianjin.

    This also proved that the signing event was indeed effective. Warner immediately invested resources and began to create momentum for Cao Xuan's national signing event.
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