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Chapter 51 The Genius Idea of ??a Business Genius

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    ?

    What is Xue Qiandai doing?  She is writing a coffee shop promotion plan book.

    How to find 100 big customers, how to maintain online positions and holiday promotions.

    She wrote until after 2 o'clock in the morning.

    Only then did I realize that Huo Yunchao had made a lot of phone calls.  I intend to call back, but I think the beauty should rest at this time, so I will reply tomorrow.

    She secretly went to Jian Yan's room.

    ?Because she was working overtime, and Jian Yan risked her life to accompany the gentleman, she just lay down when Xue Qiandai climbed into Jian Yan's bed.

    "Dai Dai?" After living in the villa, they no longer have to squeeze into a small bed.  Xue Qiandai's behavior is abnormal.

    Xue Qiandai pursed her mouth, "Jane, I miss my Huo Meiren, and I really want to sleep with him."

    Jian Yan: ""

    Xue Qiandai who cannot be deduced by common sense!

    Jian Yan covered her with a thin blanket and patted her on the shoulder, "Dai Dai, tell him if you like him, don't you always advocate aggressiveness?"

    "I, I'll call him tomorrow."

    It was late at night, and this long day was finally over.

    ¡ª¡ª¡ª¡ª¡ª¡ª¡ª¡ª

    The next day, Xue Qiandai and Jian Yan took a taxi to the coffee shop.

    There is no other reason, I went to bed late and got up late, so I had to take a taxi.

    The store is full of people, and everyone is shaking.  A new week, a new day begins.

    Xue Qiandai pushed Jin Xiangyu and pressed her on the deck.  Then she clapped her hands, "Partners, the top 100 coffee shop v-vip expansion plan will be launched soon, everyone is welcome to listen to Xue Qiandai's report."

    Jin Xiangyu, Lan Shan, and You Duoduo were unknown, so Qi Qi looked at Jian Yan.

    Jian Yan stood beside Xue Qiandai, her posture was clearly to cheer for Xue Qiandai.  "Our coffee shop will usher in a bright future, this future," she pointed at Xue Qiandai's Mac computer, "here."

    Xue Qiandai opened the keynote and made a very delicate report document.  In the past, his father often listened to people's reports, and she was fascinated by it, and writing a business plan was like a routine.

    But Jin Xiangyu and Lan Shan had never seen each other before, and they looked like Grandma Liu entering the Grand View Garden.  Everyone formed a circle and listened to Xue Qiandai's explanation.

    She first reviewed the performance of the coffee shop in the last six months (data quoted from Jian Yan), pointed out the problems the coffee shop faced, and then gave her solution.

    "We are not Starbucks. We can't develop much by relying on individual customers alone. The only way out is to develop corporate customers and take large group orders. So, where do corporate customers come from?"

    Keynote posted a lot of screenshots, a list of companies that have settled in more than 100 super high-rise skyscrapers from the CBD.

    "In the coming week, there will be 10,000 letters sent from Light Year Coffee to the desks of the executive directors, recruitment directors, and bosses of those companies."

    As soon as the voice fell, You Duoduo raised his hand and asked, "Dai Dai, the question is how do you know the names and contact information of those people. How do you send the letter without the addressee and contact information?"

    Sure enough, those who are operators are more sensitive.

    Jian Yan replied: "If you write the contact information of the company, you can find it on the Internet. As for the recipient, you can directly write the administrative director or recruitment supervisor."

    You Duoduo scratched his head, he had never heard of it before, "Is this okay?"

    Xue Qiandai snapped her fingers, "How do you know if you haven't tried it? Duoduo, let me ask you, if the courier sent a courier to our store, saying that the boss accepts it, what would you do if you saw it?"

    "Of course I will hand it over to Sister Yu."

    As soon as Jin Xiangyu's eyes lit up, her heart was already surging.  Dai Dai, the daughter of a rich family, is really not good enough, her business thinking is beyond comparison with ordinary people.  "Generally speaking, the courier will enter the front desk. Most of the front desk will send it directly to the relevant leaders after reading it. Then our sales have completed the first step."

    But even so, people may not just order it.

    "Have you heard of the law of large numbers? When the base number reaches a certain level, there will always be that small probability event. Assuming that 100 companies order out of 10,000 recommendation letters, then our business will grow exponentially." Xue Qiandai hands  Leaning on the table, he raised a "1" with his index finger.

    She walked by everyone, explaining in detail: "This is tactic 1. Tactic 2 is to introduce a reward mechanism for individual customers. For example, if you place an order for a week in a row, you will be rewarded with a cultural shirt. In comments, post bars, Douban  , Weibo and other websites for evaluating or reposting information, the same rewards. Make our store hot on the Internet. When those big corporate customers want to know about coffee shops, they will find us as soon as possible and build trust.¡±

    &nbsp"Lanshan has a look at Jin Xiangyu, so the initial investment will be a lot."  "What content are these online positions publishing?"

    Xue Qiandai twisted her index and middle fingers together, "Boss, we have to spend money. The content production is in charge of me and Jian Yan, which can be coffee knowledge, promotional information, or holiday greetings. In short, get active and let everyone  See the culture and vibrancy of a coffee shop."

    Jin Xiangyu gritted his teeth, it was worth the money.  Compared with the advertising expenses of traditional paper media a few years ago, what is the key investment?  "Dai Dai, Jian Yan, I also agree to this item."

    Jian Yan clapped her hands and flattered her, "Sister Yu, you are courageous. Believe me, the coffee shop will definitely have a new sky."

    "The third item is to improve the surrounding area. If you want the media to take the initiative to report, you need to create an event effect. Doesn't Starbucks sell cups? We also sell cups, and we need to sell them more creatively."

    Xue Qiandai continued to click on the keynote, and all kinds of strangely shaped coffee cups were displayed on the screen.

    "Red Lip Cup" for International Kissing Day;

    The "Moon Cup" of the Mid-Autumn Festival;

    ? Slam Dunk Cup on International Basketball Day;

    ? "Big Syringe Cup" for Chinese Physician's Day;

    Seeing this, Lan Shan could no longer restrain his inner enthusiasm, "I will buy one of each of these cups after they are made." (Remember the website website: www.hlnovel.com
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